Depends for Women Medium

Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 20.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.5M a year.

Searches, last 12 months

621K

Growth, 90 days vs prior 90

+10.4%

Conversion, latest week

20.8%

Market size, estimated

$4.5Ma year

Peak month

July1.2× the quietest month

Top search term

depends for women medium524K searches a year

Listings sell for $34.91 on average, from $14.05 to $65.60. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At $34.91 that is $349K to $436K a year per listing.

Average price

$34.91inside the $15 to $100 sweet spot

Price range

$14.05–$65.60

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

125K–150K

Units per listing a year

10,000–12,500

Revenue per listing a year

$349K–$436K

Returns

0.7%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Incontinence & Ostomy. It carries 27,156 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#10in Incontinence & Ostomy

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

27,156per listing

Listings tracked

11

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

65 months