Deodorant Wipes for Men
FailThe average product has 76,127 reviews to catch up to, so Deodorant Wipes for Men is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $38K/yr34K searches / yr
- 90-day growth
- +8.9%search demand this quarter
- Competition
- 79%top-5 click share · 7 brands · 37 sellers
Flapen Score
Deodorant Wipes for Men against its category
The dotted line is the Health & Household average. Past it, Deodorant Wipes for Men is stronger. Inside it, weaker.
Market
The Deodorant Wipes for Men market on Amazon at a glance
Shoppers on Amazon United States searched for Deodorant Wipes for Men 34K times last year and spent an estimated $38K. The top 5 brands take 90% of clicks. Demand peaks in Jul–Aug. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- +8.9%
- Conversion, latest week
- 7.4%
- Market size, estimated
- $38Ka year
- Peak month
- August1.6× the quietest month
- Top search term
- deodorant wipes for men12K searches a year
02 · Price
A sale here is worth $15.10.
Listings sell for $15.10 on average, from $7.61 to $28.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $15.10 that is $4K to $8K a year per listing.
- Average price
- $15.10inside the $15 to $100 sweet spot
- Price range
- $7.61–$28.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #435 within Bathroom Safety, Aids & Accessories. It carries 76,127 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #435in Bathroom Safety, Aids & Accessories
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 76,127per listing
- Listings tracked
- 10
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Deodorant Wipes for Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
37
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
4%
- Brand 152%
- Brand 212%
- Brand 310%
- Brand 49%
- Brand 57%
- Brand 65%
- Open — no brand owns it (1 brand, 4%)
Demand
Deodorant Wipes for Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.6×
Search terms
Top Deodorant Wipes for Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deodorant wipes for men12K/yr
- mando wipes9K/yr
- mando wipes for men5K/yr
- mens deodorant wipes4K/yr
- deodorant wipes men3K/yr
Reviews and returns
What reviews say buyers love and hate about Deodorant Wipes for Men
We read the reviews and the return reasons for every product selling here.
“These wipes are small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deodorant Wipes for Men questions
Answered from the same tracked data.