deodorant wipes for men
Skip itA deep review moat (76,127 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.10avg listing price — sweet spot $15–$100
Price range
Good$7.61–$28.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$38K$38K/yr · 34K searches
Review moat
Bad76,127.2avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, deodorant wipes for men is a $38K/yr Amazon United States market (34K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
deodorant wipes for men market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- $45K–$60K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #435
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 51 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
37
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
4%
- Mando52%
- DUDE Wipes12%
- Men On-The-Go10%
- Dura Cleanse9%
- Lume7%
- ZERO TRACE5%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 80 weeks — +8.9% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.6×
Top deodorant wipes for men search terms
- deodorant wipes for men12K/yr
- mando wipes9K/yr
- mando wipes for men5K/yr
- mens deodorant wipes4K/yr
- deodorant wipes men3K/yr
Top deodorant wipes for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mando Deodorant Wipes - 24 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe (15 Count (Pack of 3)
Mando$18.694.1★2,062 rev
Mando Deodorant Wipes - 24 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 45 Count (2 Pack)
Mando$28.674.1★2,062 rev
Degree Men On-The-Go Deodorant Wipes Cool Rush
Men On-The-Go$9.854.6★173 rev
XL Deodorant Wipes for Men - 60 Ct. + 4 Travel Body Wipes Individually Wrapped - 8x8 Odor Eliminator Towelettes for Underarm Body Feet - pH Balanced Armpit Smell Remover for Gym & Post Workouts
Dura Cleanse$11.254.4★261 rev
DUDE Wipes Odor Destroyer Flushable Wipes - Extra-Large Adult Wet Wipes - 3 Pack (144 Count) - Deodorizing Lightly Scented Controls Odor for up to 24 Hours - Septic and Sewer Safe
DUDE Wipes$11.994.7★241,498 rev
Newest
by launch dateXL Deodorant Wipes for Men - 60 Ct. + 4 Travel Body Wipes Individually Wrapped - 8x8 Odor Eliminator Towelettes for Underarm Body Feet - pH Balanced Armpit Smell Remover for Gym & Post Workouts
Dura Cleanse$11.25261 rev
Zero Trace Travel Deodorant Wipes for Men 15 Individually Wrapped Deodorizing Wipe with Sandalwood & Amber Cedarwood & Bergamot Vetiver & Oud Refreshing Underarm Body Wipes for Gym & On-the-Go
ZERO TRACE$10.4736 rev
Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)
Lume$18.7031,937 rev
DUDE Wipes Odor Destroyer Flushable Wipes - Extra-Large Adult Wet Wipes - 3 Pack (144 Count) - Deodorizing Lightly Scented Controls Odor for up to 24 Hours - Septic and Sewer Safe
DUDE Wipes$11.99241,498 rev
Mando Deodorant Wipes - 24 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 45 Count (2 Pack)
Mando$28.672,062 rev
Trending
90-day click momentumLume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)
Lume$18.704.3★
Zero Trace Travel Deodorant Wipes for Men 15 Individually Wrapped Deodorizing Wipe with Sandalwood & Amber Cedarwood & Bergamot Vetiver & Oud Refreshing Underarm Body Wipes for Gym & On-the-Go
ZERO TRACE$10.474.6★
XL Deodorant Wipes for Men - 60 Ct. + 4 Travel Body Wipes Individually Wrapped - 8x8 Odor Eliminator Towelettes for Underarm Body Feet - pH Balanced Armpit Smell Remover for Gym & Post Workouts
Dura Cleanse$11.254.4★
DUDE Wipes Odor Destroyer Flushable Wipes - Extra-Large Adult Wet Wipes - 3 Pack (144 Count) - Deodorizing Lightly Scented Controls Odor for up to 24 Hours - Septic and Sewer Safe
DUDE Wipes$11.994.7★
Mando Deodorant Wipes - 24 Hour Odor Control - Aluminum Free Baking Soda Free Skin Safe - 45 Count (2 Pack)
Mando$28.674.1★
What buyers say about deodorant wipes for men
What buyers praise and complain about, mined from review topics.What buyers love
“light fragrance”
“Keeping clean”
“Products are reliable, effective and”
“Worked as advertised”
“They do make you feel clean”
“Convenient and easy”
“Does it work”
“Great price”
“are a conveniently sized package for home or travel”
“Theyre pretty durable”
What buyers complain about
“These wipes are small”
“Smells strange”
“However, the wipes are super thin”
“Overpriced”
“So flimsy”
“Fall apart easily”
“I get pretty dirty”
“Horrible Quality”
“Don't work”
“Irritating”
Top return reasons
Common questions
- Is deodorant wipes for men profitable to sell on Amazon United States?
- The niche generates $38K/yr across 10 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the deodorant wipes for men niche?
- 7 brands and 37 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in deodorant wipes for men?
- Top complaints mined from reviews: Size-Overall, Smell, Thickness. The return rate is 0.2%.
- When does demand for deodorant wipes for men peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.6× the quietest.
- What does it cost to enter the deodorant wipes for men niche?
- Listings span $7.61–$28.67; the average listing price is $15.10 (sweet spot $15–$100). The average incumbent carries 76,127 reviews — the moat a new listing must climb.