Deodorant Wipes

Shoppers searched for this 869K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved +25.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $900K a year.

Searches, last 12 months

869K

Growth, 90 days vs prior 90

+25.2%

Conversion, latest week

7.7%

Market size, estimated

$900Ka year

Top search term

deodorant wipes333K searches a year

Listings sell for $13.40 on average, from $6.00 to $27.82. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At $13.40 that is $54K to $67K a year per listing.

Average price

$13.40under the $15 to $100 sweet spot

Price range

$6.00–$27.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

4,000–5,000

Revenue per listing a year

$54K–$67K

Returns

0.4%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #122 within Feminine Care. It carries 6,805 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#122in Feminine Care

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

6,805per listing

Listings tracked

17

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

55 months