deodorant wipes
Launch itA $900K/yr market growing +25.2% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Great$900K$900K/yr · 869K searches
Avg price
Good$13.40avg listing price — sweet spot $15–$100
Price range
Good$6.00–$27.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+25.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Review moat
Bad6,804.76avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, deodorant wipes is a $900K/yr Amazon United States market (869K searches/yr). The top 5 brands hold 92% of demand. Verdict: Launch it — 56/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
deodorant wipes market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- $804K–$1.1M
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 137 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
40
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
5%
- Lume50%
- FOMIN24%
- Pacifica9%
- BUAEL6%
- Dew Well3%
- Dura Cleanse3%
- Open — no brand owns it (2 brands, 5%)
Demand
Weekly Amazon search volume, last 19 weeks — +25.2% search growth over the last 90 days.Top deodorant wipes search terms
- deodorant wipes333K/yr
- lume wipes194K/yr
- deodorant wipes individually wrapped46K/yr
- deodorant wipes women93K/yr
- lume deodorant wipes26K/yr
- lume wipes for women34K/yr
- armpit wipes21K/yr
- deoderant wipes18K/yr
- underarm wipes16K/yr
- fomin deodorant wipes6K/yr
Top deodorant wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)
Lume$18.614.3★31,870 rev
Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Aluminum Free Baking Soda Free Skin Loving - 15 Count (Pack of 3) (Cool Cucumber)
Lume$18.774.3★31,870 rev
Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Aluminum Free Baking Soda Free Skin Loving - 45 Count (Pack of 2) (Cool Cucumber)
Lume$27.824.3★31,870 rev
FOMIN Travel Deodorant Wipes - 50 Count - Variety Pack - pH Balanced Hypoallergenic Mini Deodorant Wipes For Women and Men - Plastic-Free Individually Wrapped Underarm & Body Wipes
FOMIN$16.494.7★1,087 rev
BUAEL Body Wipes 50 pieces of Antiperspirant deodorant Wipes And Travel Deodorant Individually Wrap Hypoallergenic Mini Deodorant Underarm Sweating And Travel To Clean Skin For Female Male Teenagers
BUAEL$9.324.2★409 rev
Newest
by launch date
FOMIN Acidified Travel Deodorant Mini Wipes For Women & Men- Variety Pack - 72 Count - pH Balanced Biodegradeable Mini Deodorant Travel Size Wipes - Plastic-Free Underarm Body Wipes
FOMIN$9.5977 rev
80 Pcs Travel Deodorant Wipes Mini Hypoallergenic Body Wipes for Underarm Antiperspirant & Skin Cleansing Travel Size Individually Wrapped Bulk Hygiene Essentials for Women
ZMZPA$8.4235 rev
Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)
Lume$18.6131,870 rev
FOMIN Acidified Deodorant Wipes For Women - 45 Count - Variety Pack Hypoallergenic pH Balanced Whole Body Wipes - Plastic-Free Exfoliating & Advanced Odor Control Underarm Body Wipe
FOMIN$10.98570 rev
XL Deodorant Wipes for Women - 60 Ct. + 4 Travel Body Wipes Individually Wrapped - 8x8 Odor Eliminator Towelettes for Underarm Body Feet - pH Balanced Armpit Smell Remover for Gym & Post Workouts
Dura Cleanse$11.16247 rev
Trending
90-day click momentum80 Pcs Travel Deodorant Wipes Mini Hypoallergenic Body Wipes for Underarm Antiperspirant & Skin Cleansing Travel Size Individually Wrapped Bulk Hygiene Essentials for Women
ZMZPA$8.424.5★
Lume Acidified Deodorant Wipes - 24 Hour Odor Control - Whole Body Deodorant Wipes - Aluminum Free Baking Soda Free Skin Loving - Flushable - 15 Count - 3 Pack (Soft Powder)
Lume$18.614.3★
FOMIN Acidified Travel Deodorant Wipes For Women & Men - 15 Count - Fragrance Free - pH Balanced Mini Deodorant Travel Size - Plastic-Free Individually Wrapped Underarm Body Wipes
FOMIN$7.834.6★
FOMIN Acidified Travel Deodorant Mini Wipes For Women & Men- Variety Pack - 72 Count - pH Balanced Biodegradeable Mini Deodorant Travel Size Wipes - Plastic-Free Underarm Body Wipes
FOMIN$9.594.3★
XL Deodorant Wipes for Women - 60 Ct. + 4 Travel Body Wipes Individually Wrapped - 8x8 Odor Eliminator Towelettes for Underarm Body Feet - pH Balanced Armpit Smell Remover for Gym & Post Workouts
Dura Cleanse$11.164.4★
What buyers say about deodorant wipes
What buyers praise and complain about, mined from review topics.What buyers love
“light fragrance”
“Excellent Product”
“Great wipes”
“Easy clean up”
“As advertised”
“Easy and convenient”
“Does well”
“Good price”
“are a conveniently sized package for home or travel”
“No irritation”
What buyers complain about
“Do not like the smell”
“These wipes are small”
“Thinner than expected”
“Not worth the cost”
“So flimsy”
“it doesnt feel like Im getting clean”
“The price is simply not justified for the quality of the product”
“Fall apart easily”
“Allergic reaction”
“Doesnt work”
Top return reasons
Common questions
- Is deodorant wipes profitable to sell on Amazon United States?
- The niche generates $900K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +25.2%. Flapen's verdict: Launch it (56/100).
- How competitive is the deodorant wipes niche?
- 8 brands and 40 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in deodorant wipes?
- Top complaints mined from reviews: Smell, Size-Overall, Thickness. The return rate is 0.4%.
- What does it cost to enter the deodorant wipes niche?
- Listings span $6.00–$27.82; the average listing price is $13.40 (sweet spot $15–$100). The average incumbent carries 6,805 reviews — the moat a new listing must climb.