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Denture Whitening

Fail

The top 5 products take 100% of clicks, so Denture Whitening is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$580K/yr85K searches / yr
90-day growth
+6.4%search demand this quarter
Competition
100%top-5 click share · 3 brands · 64 sellers

Flapen Score

Denture Whitening against its category

The dotted line is the Health & Household average. Past it, Denture Whitening is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denture Whitening market on Amazon at a glance

Shoppers on Amazon United States searched for Denture Whitening 85K times last year and spent an estimated $580K. All 3 brands take every click. Demand peaks in Feb–Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 23.3% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $580K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+6.4%
Conversion, latest week
23.3%
Market size, estimated
$580Ka year
Peak month
February2.6× the quietest month
Top search term
stain away plus denture cleaner35K searches a year

02 · Price

A sale here is worth $29.46.

Listings sell for $29.46 on average, from $18.78 to $48.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,000 to 2,500 of them. At $29.46 that is $59K to $74K a year per listing.

Average price
$29.46inside the $15 to $100 sweet spot
Price range
$18.78–$48.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
2,000–2,500
Revenue per listing a year
$59K–$74K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #343 within Denture Care. It carries 1,810 reviews at 4.80 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#343in Denture Care
Average rating
4.80 starsAmazon United States average 4.42 stars
Average reviews
1,810per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Denture Whitening products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

64

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 156%
  • Brand 239%
  • Brand 35%

Demand

Denture Whitening search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Feb, Apr · busiest ÷ quietest = 2.6×

Search terms

Top Denture Whitening search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • stain away plus denture cleaner35K/yr
  • stain away denture cleaner22K/yr
  • stain away17K/yr
  • stainaway plus denture cleanser5K/yr
  • denture cleaner powder4K/yr
  • stainaway denture cleaner2K/yr

Reviews and returns

What reviews say buyers love and hate about Denture Whitening

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Value For Money”
0.2%of orders come back
“expensive”
A buyer, on “Value For Money”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Denture Whitening questions

Answered from the same tracked data.