Denture Toothpaste
FailThe top 5 brands take 98% of clicks, so Denture Toothpaste is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $332K/yr175K searches / yr
- 90-day growth
- +4.9%search demand this quarter
- Competition
- 81%top-5 click share · 6 brands · 75 sellers
Flapen Score
Denture Toothpaste against its category
The dotted line is the Health & Household average. Past it, Denture Toothpaste is stronger. Inside it, weaker.
Market
The Denture Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Denture Toothpaste 175K times last year and spent an estimated $332K. The top 5 brands take 98% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $332K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- +4.9%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $332Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- denture toothpaste66K searches a year
02 · Price
A sale here is worth $16.00.
Listings sell for $16.00 on average, from $6.87 to $28.69. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At $16.00 that is $24K to $32K a year per listing.
- Average price
- $16.00inside the $15 to $100 sweet spot
- Price range
- $6.87–$28.69
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $24K–$32K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #272 within Denture Care. It carries 2,862 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 82%
- Out of stock, average day
- 0.0%
- Average rank
- #272in Denture Care
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 2,862per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Denture Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fresh n Brite Denture Cleaner Paste ADA Accepted Dual Action Formula for Fresh Breath & Gentle Care of Dentures 1 Count
- Price
- $6.87
- Rating
- 4.6/5
- Reviews
- 1,816
- Age
- 12y ago

Polident Dentu-Creme 3.9-Ounce (Pack of 6) by GlaxoSmithKline
- Price
- $28.69
- Rating
- 4.8/5
- Reviews
- 616
- Age
- 10y ago

Polident Triple Mint Fresh Paste for Denture Cleaning 3.9 ounces
- Price
- $12.09
- Rating
- 4.5/5
- Reviews
- 241
- Age
- 15y ago

Fresh N Brite Denture Cleaning Paste 3.80 oz. Pack of 4
- Price
- $22.54
- Rating
- 4.7/5
- Reviews
- 796
- Age
- 10y ago

Dr. B Dental Solutions Cleanadent Denture and Gum Toothpaste ADA Accepted All-Natural Denture Toothpaste for Adults - Removes Odors Surface Stains and Adhesives - 4 oz
- Price
- $14.28
- Rating
- 4.6/5
- Reviews
- 2,096
- Age
- 8y ago
Trending
estimated 90-day click momentum
Fresh n Brite Denture Cleaner Paste ADA Accepted Dual Action Formula for Fresh Breath & Gentle Care of Dentures 1 Count
- Price
- $6.87
- Rating
- 4.6/5
- Reviews
- 1,816
- Age
- 12y ago

Polident Denture Cleanser Paste 90ml
- Price
- $15.80
- Rating
- 4.7/5
- Reviews
- 691
- Age
- 6y ago

Poligrip Free Denture Adhesive Cream Strong All Day Hold Food Seal Comfort Clinically Proven Flavor Free Zinc Free 2.4 Oz 4 Count
- Price
- $17.01
- Rating
- 4.6/5
- Reviews
- 18,080
- Age
- 7y ago

Polident Dentu-Creme 3.9-Ounce (Pack of 6) by GlaxoSmithKline
- Price
- $28.69
- Rating
- 4.8/5
- Reviews
- 616
- Age
- 10y ago

Fresh N Brite Denture Cleaning Paste 3.80 oz. Pack of 4
- Price
- $22.54
- Rating
- 4.7/5
- Reviews
- 796
- Age
- 10y ago
Newest
by launch date
Polident Denture Cleanser Paste 90ml
- Price
- $15.80
- Rating
- 4.7/5
- Reviews
- 691
- Age
- 6y ago

Poligrip Free Denture Adhesive Cream Strong All Day Hold Food Seal Comfort Clinically Proven Flavor Free Zinc Free 2.4 Oz 4 Count
- Price
- $17.01
- Rating
- 4.6/5
- Reviews
- 18,080
- Age
- 7y ago

Dr. B Dental Solutions Cleanadent Denture and Gum Toothpaste ADA Accepted All-Natural Denture Toothpaste for Adults - Removes Odors Surface Stains and Adhesives - 4 oz
- Price
- $14.28
- Rating
- 4.6/5
- Reviews
- 2,096
- Age
- 8y ago

Fresh N Brite Denture Cleaning Paste 3.80 oz. Pack of 4
- Price
- $22.54
- Rating
- 4.7/5
- Reviews
- 796
- Age
- 10y ago

Dentu-Crme Economy - 75 ml
- Price
- $10.93
- Rating
- 4.6/5
- Reviews
- 2,165
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
75
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
81%
Top 20: 100%
Open market
0%
- Fresh 'n Brite51%
- Polident33%
- Dr. B Dental Solutions7%
- Stim-U-Dent5%
- DENTU CREME2%
- Super Poligrip2%
Demand
Denture Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Denture Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- denture toothpaste66K/yr
- polident denture cream19K/yr
- toothpaste for dentures13K/yr
- denture toothpaste for false teeth14K/yr
- denture cleaning paste9K/yr
- denture cream toothpaste8K/yr
- polident toothpaste for dentures7K/yr
- denture paste for cleaning6K/yr
- denture cleaner paste6K/yr
- fresh n brite denture toothpaste7K/yr
Reviews and returns
What reviews say buyers love and hate about Denture Toothpaste
We read the reviews and the return reasons for every product selling here.
“not working”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Denture Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









