Denture Care
FailThe top 5 brands take 100% of clicks, so Denture Care is a Fail.
- Flapen Score
- 46 / 100Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 4946
- Market size
- $7.5M/yr3.5M searches / yr
- 90-day growth
- -3.6%search demand this quarter
- Competition
- 79%top-5 click share · 4 brands · 67 sellers
Flapen Score
Denture Care against its category
The dotted line is the Health & Household average. Past it, Denture Care is stronger. Inside it, weaker.
Market
The Denture Care market on Amazon at a glance
Shoppers on Amazon United States searched for Denture Care 3.5M times last year and spent an estimated $7.5M. All 4 brands take every click. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 23.1% of those searches ended in a purchase.
Shoppers searched for this 3.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $7.5M a year.
- Searches, last 12 months
- 3.5M
- Growth, 90 days vs prior 90
- -3.6%
- Conversion, latest week
- 23.1%
- Market size, estimated
- $7.5Ma year
- Peak month
- June1.8× the quietest month
- Top search term
- alka seltzer943K searches a year
02 · Price
A sale here is worth $9.43.
Listings sell for $9.43 on average, from $4.93 to $20.80. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 50,000 to 60,000 of them. At $9.43 that is $472K to $566K a year per listing.
- Average price
- $9.43under the $15 to $100 sweet spot
- Price range
- $4.93–$20.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 50,000–60,000
- Revenue per listing a year
- $472K–$566K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #25 within Digestion & Nausea. It carries 13,623 reviews at 4.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #25in Digestion & Nausea
- Average rating
- 4.79 starsAmazon United States average 4.42 stars
- Average reviews
- 13,623per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Denture Care products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Efferdent Denture Cleaner Tablets Dental Appliances Aligners Mouth Guard and Retainer Cleaner Tablets Minty Fresh & Clean 126 Count
- Price
- $5.80
- Rating
- 4.8/5
- Reviews
- 20,912
- Age
- 11y ago

Efferdent Denture Cleaner Tablets Dental Appliances Aligners Mouth Guard and Retainer Cleaner Tablets Complete Clean 126 Count
- Price
- $5.62
- Rating
- 4.8/5
- Reviews
- 39,868
- Age
- 10y ago

Alka-Seltzer Heartburn + Pain Effervescent Aspirin + Antacid Tablets Fast Heartburn Relief and Acid Indigestion Relief Pain Relief with Aspirin 72 Ct
- Price
- $9.61
- Rating
- 4.8/5
- Reviews
- 21,115
- Age
- 15y ago

Alka-Seltzer Effervescent Tablets Original Flavor Fast Multi-Symptom Relief from Headache and Body Ache Dissolvable Effervescent Fizzy Tablets Pain Relief Dispenser Pack 116 Ct
- Price
- $14.86
- Rating
- 4.8/5
- Reviews
- 2,631
- Age
- 2y ago

Alka-Seltzer Extra Strength Heartburn Relief Effervescent Antacid Tablets Fast Indigestion Relief 36Ct
- Price
- $8.03
- Rating
- 4.8/5
- Reviews
- 848
- Age
- 1y ago
Trending
estimated 90-day click momentum
Alka-Seltzer Extra Strength Heartburn Relief Effervescent Antacid Tablets Fast Indigestion Relief 36Ct
- Price
- $8.03
- Rating
- 4.8/5
- Reviews
- 848
- Age
- 1y ago

Polident Overnight Whitening Antibacterial Dental Appliance Cleanser Tablets Mouthguard Cleaning Tablets 60 Count
- Price
- $5.46
- Rating
- 4.8/5
- Reviews
- 3,906
- Age
- 1y ago

Polident 3 Minute Antibacterial Dental Appliance Cleanser Tablets Retainer Cleaner Tablets 90 Count (2 Pack)
- Price
- $10.93
- Rating
- 4.8/5
- Reviews
- 3,780
- Age
- 1y ago

Efferdent Denture Cleaner Tablets Dental Appliances Aligners Mouth Guard and Retainer Cleaner Tablets Minty Fresh & Clean 126 Count
- Price
- $5.80
- Rating
- 4.8/5
- Reviews
- 20,912
- Age
- 11y ago

Alka-Seltzer Effervescent Tablets Original Flavor Fast Multi-Symptom Relief from Headache and Body Ache Dissolvable Effervescent Fizzy Tablets Pain Relief Dispenser Pack 116 Ct
- Price
- $14.86
- Rating
- 4.8/5
- Reviews
- 2,631
- Age
- 2y ago
Newest
by launch date
Alka-Seltzer Extra Strength Heartburn Relief Effervescent Antacid Tablets Fast Indigestion Relief 36Ct
- Price
- $8.03
- Rating
- 4.8/5
- Reviews
- 848
- Age
- 1y ago

Polident 3 Minute Antibacterial Dental Appliance Cleanser Tablets Retainer Cleaner Tablets 90 Count (2 Pack)
- Price
- $10.93
- Rating
- 4.8/5
- Reviews
- 3,780
- Age
- 1y ago

Polident Overnight Whitening Antibacterial Dental Appliance Cleanser Tablets 90 Count (2 Pack)
- Price
- $12.11
- Rating
- 4.8/5
- Reviews
- 5,289
- Age
- 1y ago

Polident Overnight Whitening Antibacterial Dental Appliance Cleanser Tablets Mouthguard Cleaning Tablets 60 Count
- Price
- $5.46
- Rating
- 4.8/5
- Reviews
- 3,906
- Age
- 1y ago

Polident 3 Minute Antibacterial Dental Appliance Cleanser Tablets Retainer Cleaner Tablets 60 Count
- Price
- $5.61
- Rating
- 4.8/5
- Reviews
- 5,554
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
67
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- efferdent54%
- Alka-Seltzer28%
- Polident13%
- m3naturals5%
Demand
Denture Care search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Denture Care search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alka seltzer943K/yr
- denture cleaning tablets782K/yr
- denture cleaner496K/yr
- efferdent denture cleaner tablets289K/yr
- efferdent183K/yr
- denture cleaner tablets142K/yr
- alka seltzer heartburn161K/yr
- efferdent retainer cleaner tablets56K/yr
- denture tablets46K/yr
- denture cleansers45K/yr
Reviews and returns
What reviews say buyers love and hate about Denture Care
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Denture Care questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









