denture adhesive powder
Worth a lookShows searches that convert (13.1% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$17.31avg listing price — sweet spot $15–$100
Price range
Good$7.23–$36.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$657K$657K/yr · 291K searches
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,611.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, denture adhesive powder is a $657K/yr Amazon United States market (291K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
denture adhesive powder market data
- Units sold / yr
- 30K–40K
- avg 2,000–2,500/product
- Revenue / yr
- $519K–$692K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #56
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 125 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
104
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Fixodent64%
- Poligrip30%
- McKesson5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top denture adhesive powder search terms
- fixodent powder80K/yr
- denture adhesive powder43K/yr
- denture powder28K/yr
- fixodent powder extra hold31K/yr
- denture powder adhesive27K/yr
- poligrip powder20K/yr
- fixodent dental adhesive powder19K/yr
- fixodent powder with scope6K/yr
- powder denture adhesive9K/yr
- fixodent extra hold powder6K/yr
Top denture adhesive powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fixodent Pwd Ex Hold Size 1.6z Fixodent Extra Hold Denture Adhesive Powder
Fixodent$9.654.5★1,274 rev
Super Poligrip Extra Strength Denture and Partials Adhesive Powder 1.6 Ounce
Poligrip$9.234.6★4,468 rev
Fixodent Denture Adhesive Powder Extra Hold 2.70 oz (Pack of 3)
Fixodent$21.814.8★1,123 rev
Fixodent Extra Hold Denture Adhesive Powder Original Version 2.7 Oz Pack of 4
Fixodent$22.494.6★6,755 rev
Super Poligrip Extra Strength Denture Adhesive Powder Denture Powder for Dentures - 1.6 Ounces (Pack of 6)
Poligrip$22.164.6★4,468 rev
Newest
by launch date
Fixodent Extra Hold Denture Adhesive Powder Pack of 2 with 1 Denture Brush (3 Items)
Fixodent$24.0540 rev
Super Poligrip Extra Strength Denture and Partials Adhesive Powder 1.6 Ounce
Poligrip$9.234,468 rev
Glaxo Smith Kline Super Poligrip Denture Adhesive - 3634227EA - 1 Each/Each
McKesson$9.52333 rev
Super Poligrip Extra Strength Denture Adhesive Powder Denture Powder for Dentures - 1.6 Ounces (Pack of 6)
Poligrip$22.164,468 rev
Fixodent Denture Adhesive Powder Extra Hold 2.70 oz (Pack of 3)
Fixodent$21.811,123 rev
Trending
90-day click momentumFixodent Extra Hold Denture Adhesive Powder Pack of 2 with 1 Denture Brush (3 Items)
Fixodent$24.054.7★
Super Poligrip Extra Strength Denture and Partials Adhesive Powder 1.6 Ounce
Poligrip$9.234.6★
Glaxo Smith Kline Super Poligrip Denture Adhesive - 3634227EA - 1 Each/Each
McKesson$9.524.5★
Fixodent Denture Adhesive Powder Extra Hold 2.70 oz (Pack of 6)
Fixodent$36.904.8★
Fixodent Extra Hold Denture Adhesive Powder 2.7 Ounce
Fixodent$7.234.5★
What buyers say about denture adhesive powder
What buyers praise and complain about, mined from review topics.What buyers love
“Good Adhesion”
“Excellent product”
“Works very well”
“Great value”
“As advertised”
“durability and effectivenessmis great”
“Easy to use”
“These are full size”
“Works amazing no mess”
“It holds well”
What buyers complain about
“Bad adhesion”
“Didnt work”
“I wish it could hold longer”
“Not a good value for the price”
“Very deceiving says pack of 4”
“Contains ZINC”
“Was hard to use”
“Wrong size”
“It is a very weak alternative”
“Not sure breath is any better”
Top return reasons
Common questions
- Is denture adhesive powder profitable to sell on Amazon United States?
- The niche generates $657K/yr across 10 tracked products. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the denture adhesive powder niche?
- 3 brands and 104 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in denture adhesive powder?
- Top complaints mined from reviews: Adhesion/Stickiness, Functionality-Overall, Durability. The return rate is 0.7%.
- When does demand for denture adhesive powder peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the denture adhesive powder niche?
- Listings span $7.23–$36.90; the average listing price is $17.31 (sweet spot $15–$100). The average incumbent carries 2,612 reviews — the moat a new listing must climb.