denture adhesive
Launch itA $5.2M/yr market growing +8.2% this quarter with returns at 0.4% — clears our launch bar.
Market size
Incredible$5.2M$5.2M/yr · 2.4M searches
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.10avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.84–$24.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Review moat
Bad9,116.12avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, denture adhesive is a $5.2M/yr Amazon United States market (2.4M searches/yr). The top 5 brands hold 97% of demand. Verdict: Launch it — 60/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
denture adhesive market data
- Units sold / yr
- 400K–500K
- avg 15,000–20,000/product
- Revenue / yr
- $5.6M–$7.0M
- units × avg price
- Conversion rate
- 15.5%
- Avg BSR
- #15
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 133 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
127
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
54%
Top 20: 95%
Open market
1%
- Fixodent76%
- Super Poligrip11%
- Secure4%
- DENTTACH3%
- Cushion Grip3%
- Sea-Bond2%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +8.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top denture adhesive search terms
- denture adhesive839K/yr
- fixodent dental adhesive556K/yr
- fixodent306K/yr
- fixodent ultra max hold denture adhesive123K/yr
- denture glue107K/yr
- dental adhesive51K/yr
- denture cream44K/yr
- fixadent. ultra max hold35K/yr
- dental adhesive for dentures29K/yr
- fixodent plus38K/yr
Top denture adhesive products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fixodent Ultra Max Hold Denture Adhesive Cream 2.2 oz (4-Pack) Strong False Teeth Glue and Secure Dental Adhesive for Full or Partial Plates Prevent Food Slipping
Fixodent$20.874.7★4,736 rev
Fixodent Plus Scope Denture Adhesive Cream Scope Mint 2.0 oz (4-Pack) Strong False Teeth Glue
Fixodent$19.854.8★7,183 rev
Fixodent Ultra Max Hold Denture Adhesive Cream 2.2 oz (2-Pack) Strong False Teeth Glue
Fixodent$10.424.6★18,750 rev
Fixodent Complete Denture Adhesive Cream Original 2.4 oz (3-Pack) Strong False Teeth Glue Secure Dental Adhesive for Full and Partial Plates Packaging May Vary
Fixodent$14.184.7★13,880 rev
Poligrip Power Max Power Hold plus Seal Denture Adhesive Cream Denture Cream for Secure Hold and Food Seal Flavor Free - 2.2 oz
Super Poligrip$6.024.4★8,329 rev
Newest
by launch date
Fixodent Ultra Max Hold Plus Scope Secure Denture Adhesive 1.8oz 3 Pack
Fixodent$8.28456 rev
Ultra Max Hold Plus Scope Secure Denture Adhesive for Full and Partial Denture Wearers Blue 1.8oz 4 Pack
Fixodent$21.441,679 rev
Poligrip Power Max Ultimate All-in-1 Denture Adhesive Cream Zinc Free 2.2 oz (4 Pack)
Super Poli-Grip$24.761,642 rev
Professional Ultimate Denture Adhesive Cream for Strong All-Day Hold for Full and Partial Dentures 1.8 oz Tube with Breath Bacteria Shield and Precision Tip (3 Pack)
Fixodent$18.871,318 rev
Denttach Seven Denture Adhesive Thermoplastic Denture Adhesive Up to 7 Days Extra Strong Waterproof Secure Denture Grip & Cushion Refit Reliner for Upper & Lower Dentures Comfortable Zinc Free
DENTTACH$13.947,511 rev
Trending
90-day click momentum
Secure Denture Adhesive Cream for Uppers Lowers & Partials Waterproof Seal & Zinc Free Food Grade Ingredients Less Adhesive More Hold Tube Lasts Up to 8 Weeks 1.4 oz (2 Pack)
Secure$16.134.0★
Fixodent Plus Scope Precision Hold & Seal Adhesive Cream 2 oz (Packaging May Vary)
Fixodent$5.844.7★
Cushion Grip Thermoplastic Denture Adhesive 1 oz Refits & Tightens Loose Dentures Works Like a Denture Reliner for a Secure Custom Fit Long-Lasting Comfort Waterproof Zinc-Free - 1 oz
Cushion Grip$12.553.9★
Super Poligrip Extra Care Denture Adhesive Cream Zinc Free Denture Cream - 2.2 Ounce (Pack of 4)
Super Poligrip$17.954.7★
Fixodent Ultra Max Hold Denture Adhesive Cream 2.2 oz (4-Pack) Strong False Teeth Glue and Secure Dental Adhesive for Full or Partial Plates Prevent Food Slipping
Fixodent$20.874.7★
What buyers say about denture adhesive
What buyers praise and complain about, mined from review topics.What buyers love
“Good adhesion”
“Great deal”
“This is an absolutely great product as long as you understand its limitations”
“Works fair”
“Very durable”
“EASY TO USE”
“As described”
“Love the fit”
“This is simple to use, lasts for several days, easy to remove and reapply”
“That it works good for your dentures”
What buyers complain about
“DOESNT WORK”
“Does not stick”
“Does not hold”
“Not worth the price”
“Hard to use”
“Low quality”
“Not strong”
“No hold what so ever”
“False advertising”
“a little larger actually”
Top return reasons
Common questions
- Is denture adhesive profitable to sell on Amazon United States?
- The niche generates $5.2M/yr across 25 tracked products. 90-day search growth is +8.2%. Flapen's verdict: Launch it (60/100).
- How competitive is the denture adhesive niche?
- 7 brands and 127 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in denture adhesive?
- Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Durability. The return rate is 0.4%.
- When does demand for denture adhesive peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the denture adhesive niche?
- Listings span $5.84–$24.76; the average listing price is $14.10 (sweet spot $15–$100). The average incumbent carries 9,116 reviews — the moat a new listing must climb.