Denture Adhesive
MaybeShoppers spend an estimated $5.2M a year here. But the top 5 brands take 97% of clicks, so Denture Adhesive is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $5.2M/yr2.4M searches / yr
- 90-day growth
- +8.2%search demand this quarter
- Competition
- 54%top-5 click share · 7 brands · 127 sellers
Flapen Score
Denture Adhesive against its category
The dotted line is the Health & Household average. Past it, Denture Adhesive is stronger. Inside it, weaker.
Market
The Denture Adhesive market on Amazon at a glance
Shoppers on Amazon United States searched for Denture Adhesive 2.4M times last year and spent an estimated $5.2M. The top 5 brands take 97% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 15.5% of those searches ended in a purchase.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.2M a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- +8.2%
- Conversion, latest week
- 15.5%
- Market size, estimated
- $5.2Ma year
- Peak month
- October1.6× the quietest month
- Top search term
- denture adhesive839K searches a year
02 · Price
A sale here is worth $14.10.
Listings sell for $14.10 on average, from $5.84 to $24.76. Amazon reports units sold in ranges. This niche sold 400K to 500K a year. The average listing sells 15,000 to 20,000 of them. At $14.10 that is $212K to $282K a year per listing.
- Average price
- $14.10under the $15 to $100 sweet spot
- Price range
- $5.84–$24.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 400K–500K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $212K–$282K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Denture Care. It carries 9,116 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #15in Denture Care
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 9,116per listing
- Listings tracked
- 25
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Denture Adhesive products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Fixodent Ultra Max Hold Denture Adhesive Cream 2.2 oz (4-Pack) Strong False Teeth Glue and Secure Dental Adhesive for Full or Partial Plates Prevent Food Slipping
- Price
- $20.87
- Rating
- 4.7/5
- Reviews
- 4,736
- Age
- 4y ago

Fixodent Plus Scope Denture Adhesive Cream Scope Mint 2.0 oz (4-Pack) Strong False Teeth Glue
- Price
- $19.85
- Rating
- 4.8/5
- Reviews
- 7,183
- Age
- 4y ago

Fixodent Ultra Max Hold Denture Adhesive Cream 2.2 oz (2-Pack) Strong False Teeth Glue
- Price
- $10.42
- Rating
- 4.6/5
- Reviews
- 18,750
- Age
- 7y ago

Fixodent Complete Denture Adhesive Cream Original 2.4 oz (3-Pack) Strong False Teeth Glue Secure Dental Adhesive for Full and Partial Plates Packaging May Vary
- Price
- $14.18
- Rating
- 4.7/5
- Reviews
- 13,880
- Age
- 9y ago

Poligrip Power Max Power Hold plus Seal Denture Adhesive Cream Denture Cream for Secure Hold and Food Seal Flavor Free - 2.2 oz
- Price
- $6.02
- Rating
- 4.4/5
- Reviews
- 8,329
- Age
- 4y ago
Trending
estimated 90-day click momentum
Secure Denture Adhesive Cream for Uppers Lowers & Partials Waterproof Seal & Zinc Free Food Grade Ingredients Less Adhesive More Hold Tube Lasts Up to 8 Weeks 1.4 oz (2 Pack)
- Price
- $16.13
- Rating
- 4.0/5
- Reviews
- 21,176
- Age
- 9y ago

Fixodent Plus Scope Precision Hold & Seal Adhesive Cream 2 oz (Packaging May Vary)
- Price
- $5.84
- Rating
- 4.7/5
- Reviews
- 1,869
- Age
- 8y ago

Cushion Grip Thermoplastic Denture Adhesive 1 oz Refits & Tightens Loose Dentures Works Like a Denture Reliner for a Secure Custom Fit Long-Lasting Comfort Waterproof Zinc-Free - 1 oz
- Price
- $12.55
- Rating
- 3.9/5
- Reviews
- 45,687
- Age
- 7y ago

Super Poligrip Extra Care Denture Adhesive Cream Zinc Free Denture Cream - 2.2 Ounce (Pack of 4)
- Price
- $17.95
- Rating
- 4.7/5
- Reviews
- 3,059
- Age
- 5y ago

Fixodent Ultra Max Hold Denture Adhesive Cream 2.2 oz (4-Pack) Strong False Teeth Glue and Secure Dental Adhesive for Full or Partial Plates Prevent Food Slipping
- Price
- $20.87
- Rating
- 4.7/5
- Reviews
- 4,736
- Age
- 4y ago
Newest
by launch date
Fixodent Ultra Max Hold Plus Scope Secure Denture Adhesive 1.8oz 3 Pack
- Price
- $8.28
- Rating
- 4.6/5
- Reviews
- 456
- Age
- 1y ago

Ultra Max Hold Plus Scope Secure Denture Adhesive for Full and Partial Denture Wearers Blue 1.8oz 4 Pack
- Price
- $21.44
- Rating
- 4.6/5
- Reviews
- 1,679
- Age
- 1y ago

Poligrip Power Max Ultimate All-in-1 Denture Adhesive Cream Zinc Free 2.2 oz (4 Pack)
- Price
- $24.76
- Rating
- 4.5/5
- Reviews
- 1,642
- Age
- 1y ago

Professional Ultimate Denture Adhesive Cream for Strong All-Day Hold for Full and Partial Dentures 1.8 oz Tube with Breath Bacteria Shield and Precision Tip (3 Pack)
- Price
- $18.87
- Rating
- 4.6/5
- Reviews
- 1,318
- Age
- 2y ago

Denttach Seven Denture Adhesive Thermoplastic Denture Adhesive Up to 7 Days Extra Strong Waterproof Secure Denture Grip & Cushion Refit Reliner for Upper & Lower Dentures Comfortable Zinc Free
- Price
- $13.94
- Rating
- 3.9/5
- Reviews
- 7,511
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
127
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 95%
Open market
1%
- Fixodent76%
- Super Poligrip11%
- Secure4%
- DENTTACH3%
- Cushion Grip3%
- Sea-Bond2%
- Open — no brand owns it (1 brand, 1%)
Demand
Denture Adhesive search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Denture Adhesive search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- denture adhesive839K/yr
- fixodent dental adhesive556K/yr
- fixodent306K/yr
- fixodent ultra max hold denture adhesive123K/yr
- denture glue107K/yr
- dental adhesive51K/yr
- denture cream44K/yr
- fixadent. ultra max hold35K/yr
- dental adhesive for dentures29K/yr
- fixodent plus38K/yr
Reviews and returns
What reviews say buyers love and hate about Denture Adhesive
We read the reviews and the return reasons for every product selling here.
“DOESNT WORK”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Denture Adhesive questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









