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Denture

Maybe

The products selling today average only 2.8★. But demand is soft, at -24.4% this quarter, so Denture is a Maybe.

Flapen Score
58
58 / 100
Top 16% of 14,768 Health & Household niches · +9 vs the category median of 49
Market size
$505K/yr467K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
25%top-5 click share · 33 brands · 50 sellers

Flapen Score

Denture against its category

The dotted line is the Health & Household average. Past it, Denture is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Denture market on Amazon at a glance

Shoppers on Amazon United States searched for Denture 467K times last year and spent an estimated $505K. The top 5 brands take 47% of clicks. Demand peaks in Nov. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $505K a year.

Searches, last 12 months
467K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
1.3%
Market size, estimated
$505Ka year
Peak month
November2.6× the quietest month
Top search term
boil and bite dentures56K searches a year

02 · Price

A sale here is worth $84.48.

Listings sell for $84.48 on average, from $8.61 to $416.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $84.48 that is $0 to $8K a year per listing.

Average price
$84.48inside the $15 to $100 sweet spot
Price range
$8.61–$416.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 41.5% of listings are out of stock. The average listing ranks #246 within Dental Care Kits. It carries 421 reviews at 2.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
92%
Out of stock, average day
41.5%
Average rank
#246in Dental Care Kits
Average rating
2.76 starsAmazon United States average 4.42 stars
Average reviews
421per listing
Listings tracked
77

04 · Newcomers

6 of last year's 35 launches cleared the first-year sales bar.

35 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
35
Successful launches
6Amazon's first-year sales bar
Average brand age
38 months

Products

Top Denture products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

33 falling

Sellers

50

Top-5 brand share

47%

Top 20: 92%

Top-5 click share

25%

Top 20: 63%

Open market

46%

  • Brand 117%
  • Brand 28%
  • Brand 37%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Denture search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.6×

Search terms

Top Denture search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • boil and bite dentures56K/yr
  • diy denture kit65K/yr
  • self molding dentures35K/yr
  • boil and bite dentures full set34K/yr
  • full set of silicone dentures31K/yr
  • denture kit34K/yr
  • easy denture29K/yr
  • dentures kit18K/yr
  • full dentures14K/yr
  • denture kits make your own15K/yr

Reviews and returns

What reviews say buyers love and hate about Denture

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
19%of negative reviews mention “Size-Overall”
3.8%of orders come back
“Bad fit”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Denture questions

Answered from the same tracked data.