dentizen gum therapy gel
Worth a lookShows beatable incumbent ratings (3.6★), but a small market ($49K/yr) keeps it on the watch list.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$24.60avg listing price — sweet spot $15–$100
Price range
Great$11.53–$42.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great404.29avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-3.6%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$49K$49K/yr · 39K searches
According to Flapen's Amazon United States niche tracking, dentizen gum therapy gel is a $49K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr–Jun. Verdict: Worth a look — 52/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
dentizen gum therapy gel market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $49K–$62K
- units × avg price
- Conversion rate
- 5.0%
- Avg BSR
- #247
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 94%
- Out of stock
- 13.1%
- Avg brand age
- 39 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
9
Sellers
17
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
6%
- Generic44%
- Elycura33%
- Yalemie6%
- Aptedex4%
- Gengigel4%
- ShuSinki4%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.6% search growth over the last 90 days.Peak months: Mar, Apr, Jun · busiest ÷ quietest = 30.2×
Top dentizen gum therapy gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3PC Gum Repair Gel Gum Repair for Receding Gums & Oral Comfort Gentle Dental Gel for Daily Gum Health Teeth Whitening Essence Pen Professional Gum Health Solution
Generic$22.222.9★17 rev
Elycura Gum Repair Gel 2pcs
Elycura$30.052.9★10 rev
2PCS Gum Repair Gel Gum Protect Repair Dental Gel Gum Repair for Receding Gums & Oral Comfort Gums Shield Therapy Gel Oral Care Gels Professional Gums Health Solution
Generic$13.943.9★6 rev
Elycura Gum Care Gel Gentle Daily Oral Care Mint Flavor
Elycura$26.252.9★10 rev
3Pcs Gum Repair Gel Gum Repair for Receding Gums & Oral Comfort Gentle Dental Gel for Daily Gum Health Teeth Whitening Essence Pen Professional Gum Health Solution
Generic$23.722.9★12 rev
Newest
by launch date
2 Pcs Elycura Gum Repair Gel Natural Gum Care Gel for Gum Repair & Oral Comfort Gentle Dental Gel for Daily Gum Health
Generic$34.514 rev
3Pcs Gum Repair Gel Gum Repair for Receding Gums & Oral Comfort Gentle Dental Gel for Daily Gum Health Teeth Whitening Essence Pen Professional Gum Health Solution
Generic$23.7212 rev
2Pcs Gum Repair Gel Gum Repair for Receding Gums & Oral Comfort Gentle Dental Gel for Daily Gum Health Teeth Whitening Essence Pen Professional Gum Health Solution
Generic$11.7012 rev
2PCS Gum Repair Gel Gum Protect Repair Dental Gel Gum Repair for Receding Gums & Oral Comfort Gums Shield Therapy Gel Oral Care Gels Professional Gums Health Solution
Generic$13.946 rev
3PC Gum Repair Gel Gum Repair for Receding Gums & Oral Comfort Gentle Dental Gel for Daily Gum Health Teeth Whitening Essence Pen Professional Gum Health Solution
Generic$22.2217 rev
Trending
90-day click momentum2Pcs Gum Repair Gel Gum Repair for Receding Gums & Oral Comfort Gentle Dental Gel for Daily Gum Health Teeth Whitening Essence Pen Professional Gum Health Solution
Generic$11.702.9★
4Pcs Value Pack Gum Care Gel Daily Oral Care Formula for Gum Comfort & Fresh Breath Gentle Enamel-Friendly Dental Gel with Precision Applicator for Home & Travel Use
ShuSinki$33.184.6★
2PCS Gum Repair Gel Gum Protect Repair Dental Gel Gum Repair for Receding Gums & Oral Comfort Gums Shield Therapy Gel Oral Care Gels Professional Gums Health Solution
Generic$13.943.9★
2 Pcs Elycura Gum Repair Gel Natural Gum Care Gel for Gum Repair & Oral Comfort Gentle Dental Gel for Daily Gum Health
Generic$34.513.5★
3Pcs Gum Repair Gel for Receding Gums Professional Daily Oral Care Essence Pen for Sensitive Teeth & Enamel Safety Natural Plant Extract Gentle Gum Support Formula
ShuSinki$23.444.6★
What buyers say about dentizen gum therapy gel
What buyers praise and complain about, mined from review topics.What buyers love
“my teeth are whiter”
“The gel is very good”
“Its worth it”
“Works great”
“Easy to use”
“This gel seems to work really well on inflamed gums”
“does the job”
“Ive been using this product for over three years now”
“That really feels like it helps my gums”
“Excellent product for aphthous ulcers”
What buyers complain about
“Why is this product so expensive”
“Didn't work”
“Poor portion”
“the last two purchases the product consistency has changed”
“Not worth money does nothing not as advertised”
“terrible ingredients no one should put this in their mouth”
“It is liquid not a gel”
“Instructions arent clear enough for me”
“it is much thicker than your typical toothpaste”
“they really however need to improve the applicator”
Top return reasons
Common questions
- Is dentizen gum therapy gel profitable to sell on Amazon United States?
- The niche generates $49K/yr across 17 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -3.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the dentizen gum therapy gel niche?
- 9 brands and 17 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in dentizen gum therapy gel?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Quality-Overall. The return rate is 0.4%.
- When does demand for dentizen gum therapy gel peak?
- Demand peaks in Mar–Apr–Jun; the busiest month runs 30.2× the quietest.
- What does it cost to enter the dentizen gum therapy gel niche?
- Listings span $11.53–$42.73; the average listing price is $24.60 (sweet spot $15–$100). The average incumbent carries 404 reviews — the moat a new listing must climb.