Skip to content

Dentite

Maybe

An estimated 0.3% of orders come back. But the top 5 products take 88% of clicks, so Dentite is a Maybe.

Flapen Score
54
54 / 100
Top 28% of 14,768 Health & Household niches · +5 vs the category median of 49
Market size
$553K/yr341K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
88%top-5 click share · 9 brands · 15 sellers

Flapen Score

Dentite against its category

The dotted line is the Health & Household average. Past it, Dentite is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dentite market on Amazon at a glance

Shoppers on Amazon United States searched for Dentite 341K times last year and spent an estimated $553K. The top 5 brands take 88% of clicks. Demand peaks in May. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 341K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $553K a year.

Searches, last 12 months
341K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
7.0%
Market size, estimated
$553Ka year
Peak month
May2.1× the quietest month
Top search term
dentite cavity healing tooth armor115K searches a year

02 · Price

A sale here is worth $23.02.

Listings sell for $23.02 on average, from $10.02 to $68.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 3,000 to 4,000 of them. At $23.02 that is $69K to $92K a year per listing.

Average price
$23.02inside the $15 to $100 sweet spot
Price range
$10.02–$68.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
3,000–4,000
Revenue per listing a year
$69K–$92K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #319 within Oral Pain Relief. It carries 6,773 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
4.6%
Average rank
#319in Oral Pain Relief
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
6,773per listing
Listings tracked
10

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Dentite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

15

Top-5 brand share

88%

Top 20: 98%

Top-5 click share

88%

Top 20: 100%

Open market

8%

  • Brand 133%
  • Brand 232%
  • Brand 315%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 8%)

Demand

Dentite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 2.1×

Search terms

Top Dentite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dentite cavity healing tooth armor115K/yr
  • dentite86K/yr
  • tooth armor25K/yr
  • dentite tooth amour35K/yr
  • tooth armour5K/yr
  • dentite tooth armor21K/yr
  • hismile tooth armour3K/yr
  • tooth armour toothpaste serum2K/yr
  • tooth armor liquid8K/yr
  • hydroxyapatite remineralizing tooth armor2K/yr

Reviews and returns

What reviews say buyers love and hate about Dentite

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Oral Hygiene”
12%of negative reviews mention “Oral Hygiene”
0.3%of orders come back
“Not sure if safe for teeth”
A buyer, on “Oral Hygiene”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dentite questions

Answered from the same tracked data.