Is dental wax for broken tooth profitable to sell on Amazon United States?

The niche generates $134K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (45/100).

How competitive is the dental wax for broken tooth niche?

12 brands and 31 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in dental wax for broken tooth?

Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.3%.

When does demand for dental wax for broken tooth peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the dental wax for broken tooth niche?

Listings span $4.10–$13.40; the average listing price is $7.92 (sweet spot $15–$100). The average incumbent carries 5,273 reviews — the moat a new listing must climb.

dental wax for broken tooth

Skip it

Prices mostly outside the sweet spot ($4.10–$13.40) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great9.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay$134K

$134K/yr · 173K searches

Review moat

Bad5,272.71

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$7.92

avg listing price — sweet spot $15–$100

Growth

Bad-9.9%

90-day search growth — must beat 0% to launch

Price range

Bad$4.10–$13.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, dental wax for broken tooth is a $134K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

dental wax for broken tooth market data

Units sold / yr: 15K–20K; avg 1,000–1,250/product
Revenue / yr: $119K–$158K; units × avg price
Conversion rate: 9.8%
Avg BSR: #34
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

GUM32%
Formit Crafts26%
Dentemp10%
LA MIERE9%
ORVANCE9%
FRESH KNIGHT5%
Open — no brand owns it (6 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top dental wax for broken tooth search terms

dental wax for broken tooth74K/yr -18.6%10.5% conv.
tooth wax24K/yr +5.1%10.1% conv.
teeth wax13K/yr +4.3%9.8% conv.
dental wax for broken teeth8K/yr +24.0%8.3% conv.
tooth wax broken tooth13K/yr -11.8%9.6% conv.
wax for teeth9K/yr +3.1%9.7% conv.
dental wax for sharp broken tooth11K/yr -25.9%7.0% conv.
tooth wax for sharp tooth5K/yr -7.1%11.5% conv.
mouth wax5K/yr +2.1%13.8% conv.
teeth wax for broken tooth4K/yr -17.1%10.2% conv.

All search terms

Top dental wax for broken tooth products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

GUM Orthodontic Wax for Braces Aligners & Dental Devices Soothing Dental Wax with Vitamin E Clear Unflavored

GUM$4.994.6★10,737 rev

Thermoplastic Beads for Teeth Repair for DIY Tooth Filling Moldable Thermal Beads for Ideal for Chipped Cracked Teeth Realistic and Durable (20 Grams)

Formit Crafts$6.333.8★2,250 rev

60 Counts Pre Cut Food Grade Dental Wax Orthodontic Wax Braces Wax Wearer Unscented

LA MIERE$4.104.2★450 rev

OrthoDots CLEAR 24-Hour Protection | Sticks Better than Dental Wax | Moisture Activated Braces Wax Alternative for Pain Caused by Braces Clear Aligner Trays and Other Orthodontic Appliances

ORVANCE$13.404.1★6,987 rev

GUM Orthodontic Wax for Braces Aligners & Dental Devices Soothing Dental Wax with Vitamin E Clear Unflavored Pack of 6

GUM$8.154.6★10,737 rev

Newest

by launch date

JMU Orthodontic Wax 6 Pack Food Grade Dental Wax for Braces Pre-cut Braces Wax Mix Flavors Unscented Mint Grape Banana Orange Peach

JMU$4.1835 rev

7mo ago

DanTicy Orthodontic Wax for Braces Dental Wax Pre-Cut Bowl Shape Dental Strips No Kneading Required Individually Wrapped Mint 120 Count

DanTicy$6.6078 rev

10mo ago

60 Counts Pre Cut Food Grade Dental Wax Orthodontic Wax Braces Wax Wearer Unscented

LA MIERE$4.10450 rev

1y ago

Thermoplastic Beads for Teeth Repair for DIY Tooth Filling Moldable Thermal Beads for Ideal for Chipped Cracked Teeth Realistic and Durable (20 Grams)

Formit Crafts$6.332,250 rev

2y ago

Thermoplastic Beads for Teeth Repair for DIY Tooth Filling Moldable Thermal Beads for Ideal for Chipped Cracked Teeth Realistic and Durable (60 Grams)

Formit Crafts$8.05245 rev

2y ago

What buyers say about dental wax for broken tooth

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use14%

“Effective and easy for beginners”

Efficiency10%

“It works quickly”

Quality-Overall8%

“Love this honest product”

Oral Hygiene8%

“Clean your teeth”

Value For Money7%

“Great value”

Advertised Vs Actual Product5%

“As advertised”

Tooth Sensitivity4%

“Excellent for toothache”

Adhesion/Stickiness4%

“Sticks really well and stays on”

Ease Of Application4%

“Application was easy”

Durability3%

“It is durable”

What buyers complain about

Functionality-Overall24%

“Did not work”

Adhesion/Stickiness14%

“Doesnt stick for long”

Value For Money8%

“Not worth the cost”

Durability6%

“ends up breaking”

Ease Of Use4%

“ended up not being able to use”

Oral Hygiene4%

“poor quality, does not stay in mouth, not a good product at all”

Hard Feel4%

“the wax is rock hard”

Quality-Overall4%

“Poor quality”

Moist/Dry3%

“Dry and worthless”

Tooth Sensitivity1%

“Also i am using this because I cant use something that sticks too strong to my tooth at this time”

Top return reasons

Adhesion/Stickiness31%

Functionality-Overall16%

Advertised Vs Actual Product10%

Size-Overall9%

Hard Feel6%

Value For Money4%

Defective Material/Parts4%

Ease Of Use3%

Quality-Overall2%

Durability2%

Common questions

Is dental wax for broken tooth profitable to sell on Amazon United States?: The niche generates $134K/yr across 17 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (45/100).
How competitive is the dental wax for broken tooth niche?: 12 brands and 31 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in dental wax for broken tooth?: Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.3%.
When does demand for dental wax for broken tooth peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the dental wax for broken tooth niche?: Listings span $4.10–$13.40; the average listing price is $7.92 (sweet spot $15–$100). The average incumbent carries 5,273 reviews — the moat a new listing must climb.