Dental Tools
MaybeShoppers spend an estimated $4.1M a year here. But demand is soft, at -9.9% this quarter, so Dental Tools is a Maybe.
- Flapen Score
- 62 / 100Top 8% of 14,768 Health & Household niches · +13 vs the category median of 4962
- Market size
- $4.1M/yr2.3M searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 59%top-5 click share · 17 brands · 36 sellers
Flapen Score
Dental Tools against its category
The dotted line is the Health & Household average. Past it, Dental Tools is stronger. Inside it, weaker.
Market
The Dental Tools market on Amazon at a glance
Shoppers on Amazon United States searched for Dental Tools 2.3M times last year and spent an estimated $4.1M. The top 5 brands take 60% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4.1M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 11.7%
- Market size, estimated
- $4.1Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- dental tools568K searches a year
02 · Price
A sale here is worth $15.58.
Listings sell for $15.58 on average, from $4.33 to $41.43. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At $15.58 that is $195K to $234K a year per listing.
- Average price
- $15.58inside the $15 to $100 sweet spot
- Price range
- $4.33–$41.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $195K–$234K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #9 within Dental Care Kits. It carries 12,410 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.6%
- Average rank
- #9in Dental Care Kits
- Average rating
- 4.55 starsAmazon United States average 4.42 stars
- Average reviews
- 12,410per listing
- Listings tracked
- 19
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Dental Tools products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 rising
Sellers
36
Top-5 brand share
60%
Top 20: 100%
Top-5 click share
59%
Top 20: 100%
Open market
32%
- Brand 120%
- Brand 216%
- Brand 39%
- Brand 48%
- Brand 58%
- Brand 67%
Demand
Dental Tools search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dental Tools search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dental tools568K/yr
- teeth cleaning tools351K/yr
- teeth cleaning kit128K/yr
- dental pick211K/yr
- dental scaler93K/yr
- dentist tools94K/yr
- dental kit96K/yr
- dental cleaning tools60K/yr
- dental cleaning kit86K/yr
- dental tools to remove plaque and tartar63K/yr
Reviews and returns
What reviews say buyers love and hate about Dental Tools
We read the reviews and the return reasons for every product selling here.
“Broke after 6 months”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dental Tools questions
Answered from the same tracked data.









