Dental Tape
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 97% of clicks, so Dental Tape is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $554K/yr301K searches / yr
- 90-day growth
- +7.5%search demand this quarter
- Competition
- 65%top-5 click share · 7 brands · 615 sellers
Flapen Score
Dental Tape against its category
The dotted line is the Health & Household average. Past it, Dental Tape is stronger. Inside it, weaker.
Market
The Dental Tape market on Amazon at a glance
Shoppers on Amazon United States searched for Dental Tape 301K times last year and spent an estimated $554K. The top 5 brands take 97% of clicks. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 14.4% of those searches ended in a purchase.
Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $554K a year.
- Searches, last 12 months
- 301K
- Growth, 90 days vs prior 90
- +7.5%
- Conversion, latest week
- 14.4%
- Market size, estimated
- $554Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- dental tape99K searches a year
02 · Price
A sale here is worth $12.80.
Listings sell for $12.80 on average, from $1.62 to $35.33. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,500 to 2,000 of them. At $12.80 that is $19K to $26K a year per listing.
- Average price
- $12.80under the $15 to $100 sweet spot
- Price range
- $1.62–$35.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $19K–$26K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #232 within Dental Floss & Picks. It carries 4,786 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 100%
- Out of stock, average day
- 1.4%
- Average rank
- #232in Dental Floss & Picks
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 4,786per listing
- Listings tracked
- 22
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Dental Tape products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
REACH Dentotape Waxed Dental Floss Tape Unflavored Extra Wide Floss Shred & Frey Resistant Plaque Remover for Teeth Easy on Gums & Teeth Oral Care PFAS Free for Adults & Kids 1 Pack 100 yd
- Price
- $7.61
- Rating
- 4.6/5
- Reviews
- 8,633
- Age
- 27y ago

REACH Dentotape Waxed Dental Floss Tape Unflavored Extra Wide Floss Shred & Frey Resistant Plaque Remover for Teeth Easy on Gums & Teeth Oral Care PFAS Free for Adults & Kids 6 Pack 100 yd
- Price
- $22.90
- Rating
- 4.6/5
- Reviews
- 8,633
- Age
- 16y ago

SmileGoods Waxed Dental Tape 100 yards Mint Flavored
- Price
- $5.20
- Rating
- 3.8/5
- Reviews
- 511
- Age
- 11y ago

Oral-B Glide Dental Floss Comfort Plus Mint 3 Pack (131.2 YD Total) Shred-Resistant Smooth Dental Tape for Tight Spaces Natural Wax Removes Plaque Gum Care Travel-Friendly
- Price
- $9.78
- Rating
- 4.3/5
- Reviews
- 23,271
- Age
- 8y ago

Oral-B Satin Tape Dental Floss Mint Flavor 1 Count (Pack of 2)
- Price
- $12.92
- Rating
- 4.6/5
- Reviews
- 9,411
- Age
- 13y ago
Trending
estimated 90-day click momentum
Piksters Gorilla Floss 150 Meters (164 Yds) Extra Strong Dental Floss Plaque Remover for Teeth Shred Resistant Smooth Gliding Waxed Deep Cleaning Teeth Flosser Oral Care for Adults & Kids
- Price
- $8.35
- Rating
- 4.4/5
- Reviews
- 899
- Age
- 5y ago

Oral-B Satin Tape 25m - Pack of 3
- Price
- $15.17
- Rating
- 4.4/5
- Reviews
- 1,793
- Age
- 13y ago

Oral-B Satin Tape Dental Floss Mint Flavor 1 Count (Pack of 2)
- Price
- $12.92
- Rating
- 4.6/5
- Reviews
- 9,411
- Age
- 13y ago

Oral-B Satin Mint Dental Floss 25 m
- Price
- $4.17
- Rating
- 4.6/5
- Reviews
- 2,470
- Age
- 10y ago

RAZOKO Flat Dental Floss PFAS & PTFE Free Shred Resistant Kid-Friendly Gentle on Gums Ultra-Smooth for Deep Cleaning Mint 4 Spools (220 Yd Total)
- Price
- $9.75
- Rating
- 3.8/5
- Reviews
- 295
- Age
- 10mo ago
Newest
by launch date
Tonochi SlimWeave Extra-Thin Flat Dental Floss for Tight Teeth Shred-Resistant Dental Tape Waxed Smooth Glide Mint + Xylitol 3-Pack (164 yd Total)
- Price
- $19.41
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 9mo ago

RAZOKO Flat Dental Floss PFAS & PTFE Free Shred Resistant Kid-Friendly Gentle on Gums Ultra-Smooth for Deep Cleaning Mint 4 Spools (220 Yd Total)
- Price
- $9.75
- Rating
- 3.8/5
- Reviews
- 295
- Age
- 10mo ago

Piksters Gorilla Floss 150 Meters (164 Yds) Extra Strong Dental Floss Plaque Remover for Teeth Shred Resistant Smooth Gliding Waxed Deep Cleaning Teeth Flosser Oral Care for Adults & Kids
- Price
- $8.35
- Rating
- 4.4/5
- Reviews
- 899
- Age
- 5y ago

Oral-B Glide Dental Floss Comfort Plus Mint 3 Pack (131.2 YD Total) Shred-Resistant Smooth Dental Tape for Tight Spaces Natural Wax Removes Plaque Gum Care Travel-Friendly
- Price
- $9.78
- Rating
- 4.3/5
- Reviews
- 23,271
- Age
- 8y ago

Oral-B Glide Deep Clean Dental Floss Cool Mint 3 Pack (131.2 YD Total) - Shred-Resistant Smooth Dental Tape for Tight Spaces
- Price
- $9.85
- Rating
- 4.3/5
- Reviews
- 5,665
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
615
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 98%
Open market
2%
- Reach45%
- Oral-B35%
- Practicon12%
- Desert Essence2%
- Tonochi2%
- Piksters2%
- Open — no brand owns it (1 brand, 2%)
Demand
Dental Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Dental Tape search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dental tape99K/yr
- dental tape floss for teeth40K/yr
- dental floss tape21K/yr
- floss tape17K/yr
- reach dentotape15K/yr
- dental tape for teeth13K/yr
- oral b satin tape13K/yr
- dentotape dental floss10K/yr
- dentotape9K/yr
- reach dental tape9K/yr
Reviews and returns
What reviews say buyers love and hate about Dental Tape
We read the reviews and the return reasons for every product selling here.
“Very cheap quality”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dental Tape questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









