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Dental Hygiene

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -13.6% this quarter, so Dental Hygiene is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$184K/yr340K searches / yr
90-day growth
-13.6%search demand this quarter
Competition
59%top-5 click share · 19 brands · 82 sellers

Flapen Score

Dental Hygiene against its category

The dotted line is the Health & Household average. Past it, Dental Hygiene is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dental Hygiene market on Amazon at a glance

Shoppers on Amazon United States searched for Dental Hygiene 340K times last year and spent an estimated $184K. The top 5 brands take 59% of clicks. Demand peaks in May. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months
340K
Growth, 90 days vs prior 90
-13.6%
Conversion, latest week
2.5%
Market size, estimated
$184Ka year
Peak month
May1.9× the quietest month
Top search term
dental276K searches a year

02 · Price

A sale here is worth $21.23.

Listings sell for $21.23 on average, from $5.06 to $42.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $21.23 that is $2K to $5K a year per listing.

Average price
$21.23inside the $15 to $100 sweet spot
Price range
$5.06–$42.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #68 within Dental Care Kits. It carries 14,975 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
1.8%
Average rank
#68in Dental Care Kits
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
14,975per listing
Listings tracked
21

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
50 months

Products

Top Dental Hygiene products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

82

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

59%

Top 20: 99%

Open market

36%

  • Brand 125%
  • Brand 215%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Dental Hygiene search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.9×

Search terms

Top Dental Hygiene search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dental276K/yr
  • dental supplies26K/yr
  • teeth stain remover tool10K/yr
  • teeth deep cleaning kit for home3K/yr
  • tooth stain remover tool6K/yr
  • plaque cleaner4K/yr
  • deep teeth cleaning kit3K/yr
  • deep cleaning teeth kit8K/yr
  • teeth deep cleaning kit5K/yr

Reviews and returns

What reviews say buyers love and hate about Dental Hygiene

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Durability”
0.9%of orders come back
“Broke immediately”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dental Hygiene questions

Answered from the same tracked data.