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Dental Flosser

Fail

The top 5 brands take 100% of clicks, so Dental Flosser is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$859K/yr426K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
67%top-5 click share · 3 brands · 52 sellers

Flapen Score

Dental Flosser against its category

The dotted line is the Health & Household average. Past it, Dental Flosser is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dental Flosser market on Amazon at a glance

Shoppers on Amazon United States searched for Dental Flosser 426K times last year and spent an estimated $859K. All 3 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 14.7% of those searches ended in a purchase.

Shoppers searched for this 426K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $859K a year.

Searches, last 12 months
426K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
14.7%
Market size, estimated
$859Ka year
Top search term
dentek floss picks208K searches a year

02 · Price

A sale here is worth $13.75.

Listings sell for $13.75 on average, from $2.59 to $23.92. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $13.75 that is $41K to $55K a year per listing.

Average price
$13.75under the $15 to $100 sweet spot
Price range
$2.59–$23.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
$41K–$55K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Dental Floss & Picks. It carries 27,397 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#24in Dental Floss & Picks
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
27,397per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dental Flosser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 215%
  • Brand 39%

Demand

Dental Flosser search demand

Weekly searches over the year. Pick a range.

7K5KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Dental Flosser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dentek floss picks208K/yr
  • bitvae water flosser52K/yr
  • dental flosser47K/yr
  • dentek floss17K/yr
  • onlyone water dental flosser29K/yr
  • dentek advanced clean floss picks11K/yr
  • dentek flossers9K/yr
  • easy floss7K/yr
  • den tek floss picks for teeth6K/yr
  • only one water dental flosser8K/yr

Reviews and returns

What reviews say buyers love and hate about Dental Flosser

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Durability”
0.7%of orders come back
“Abruptly died”
A buyer, on “Durability”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dental Flosser questions

Answered from the same tracked data.