denim dye
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.81–$26.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.88avg listing price — sweet spot $15–$100
Market size
Okay$105K$105K/yr · 112K searches
Review moat
Bad6,679.54avg incumbent reviews — the moat a new listing must climb
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, denim dye is a $105K/yr Amazon United States market (112K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun. Verdict: Skip it — 40/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
denim dye market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- $77K–$103K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #138
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 146 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
110
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Craft County39%
- Dr. Beckmann37%
- Rit22%
- Perwoll2%
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — -14.3% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.3×
Top denim dye search terms
- dr beckmann41K/yr
- rit back to black dye kit14K/yr
- back to black dye kit9K/yr
- black clothes restorer13K/yr
- dr. beckmann8K/yr
- rit jet black dye5K/yr
- rit back to black3K/yr
- rit dye jet black4K/yr
- dr beckman3K/yr
- dr.beckmann3K/yr
Top denim dye products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rit Dye Back to Black Kit Includes Jet Black All Purpose Dye ColorStay Dye Fixative & Gloves Restore Faded Fabrics
Craft County$17.944.4★220 rev
Rit Back to Black Dye Kit
Rit$9.904.7★9 rev
Dr. Beckmann Intensive black cloths for intense black and smooth fibres 6 cloths
Dr. Beckmann$9.704.1★2,247 rev
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Black (Gloves Included)
Craft County$10.064.3★2,944 rev
Dr.Beckmann Glowhite - 5 x 40g Sachets
Dr. Beckmann$8.364.3★6,754 rev
Newest
by launch dateRit Back to Black Dye Kit
Rit$9.909 rev
Rit Dye Back to Black Kit Includes Jet Black All Purpose Dye ColorStay Dye Fixative & Gloves Restore Faded Fabrics
Craft County$17.94220 rev
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Black (Gloves Included)
Craft County$10.062,944 rev
Dr. Beckmann Upholstery Stain Remover | Removes Even Stubborn Stains and odours from Sofas car Seats etc. | Incl. applicator Brush | 400 ml
Dr. Beckmann$14.388,174 rev
Dr. Beckmann Intensive black cloths for intense black and smooth fibres 6 cloths
Dr. Beckmann$9.702,247 rev
Trending
90-day click momentumRit Back to Black Dye Kit
Rit$9.904.7★
RIT Dye Wide Selection of Colors with Color Fixative
Craft County$16.314.4★
Rit Dye Back to Black Kit Includes Jet Black All Purpose Dye ColorStay Dye Fixative & Gloves Restore Faded Fabrics
Craft County$17.944.4★
Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Black (Gloves Included)
Craft County$10.064.3★
Dr.Beckmann Service-it Deep Clean Washing Machine Cleaner 1 Treatment
Dr. Beckmann$11.704.4★
What buyers say about denim dye
What buyers praise and complain about, mined from review topics.What buyers love
“The color comes out nice and strong and its easy to use”
“Overall I went with 4 because I was mostly happy with results”
“Easy to use”
“Works well”
“this stuff got them clean”
“Works as advertised”
“Have followed the instructions”
“good value for money”
“Superb cleaning and scent for dark clothes”
“Now it looks brand new”
What buyers complain about
“Wrong color”
“Not effective”
“Expensive”
“Does not take out stains”
“quickly faded”
“not as good as some people say”
“I followed the instructions. No clue why that happened”
“Had an awful time cleaning washer afterwards”
“the scent it intense”
“The second one wasn't all strong like the first one I bought sometime last year”
Top return reasons
Common questions
- Is denim dye profitable to sell on Amazon United States?
- The niche generates $105K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -14.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the denim dye niche?
- 4 brands and 110 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in denim dye?
- Top complaints mined from reviews: Color, Functionality-Overall, Value For Money. The return rate is 1.3%.
- When does demand for denim dye peak?
- Demand peaks in May–Jun; the busiest month runs 2.3× the quietest.
- What does it cost to enter the denim dye niche?
- Listings span $7.81–$26.48; the average listing price is $12.88 (sweet spot $15–$100). The average incumbent carries 6,680 reviews — the moat a new listing must climb.