Denim Dye
FailThe top 5 brands take 100% of clicks, so Denim Dye is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $105K/yr112K searches / yr
- 90-day growth
- -14.3%search demand this quarter
- Competition
- 75%top-5 click share · 4 brands · 110 sellers
Flapen Score
Denim Dye against its category
The dotted line is the Health & Household average. Past it, Denim Dye is stronger. Inside it, weaker.
Market
The Denim Dye market on Amazon at a glance
Shoppers on Amazon United States searched for Denim Dye 112K times last year and spent an estimated $105K. All 4 brands take every click. Demand peaks in May–Jun. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.
- Searches, last 12 months
- 112K
- Growth, 90 days vs prior 90
- -14.3%
- Conversion, latest week
- 7.2%
- Market size, estimated
- $105Ka year
- Peak month
- May2.3× the quietest month
- Top search term
- dr beckmann41K searches a year
02 · Price
A sale here is worth $12.88.
Listings sell for $12.88 on average, from $7.81 to $26.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $12.88 that is $6K to $10K a year per listing.
- Average price
- $12.88under the $15 to $100 sweet spot
- Price range
- $7.81–$26.48
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$10K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Laundry. It carries 6,680 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 92%
- Out of stock, average day
- 0.0%
- Average rank
- #138in Laundry
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 6,680per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Denim Dye products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rit Dye Back to Black Kit Includes Jet Black All Purpose Dye ColorStay Dye Fixative & Gloves Restore Faded Fabrics
- Price
- $17.94
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 2y ago

Rit Back to Black Dye Kit
- Price
- $9.90
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 10mo ago

Dr. Beckmann Intensive black cloths for intense black and smooth fibres 6 cloths
- Price
- $9.70
- Rating
- 4.1/5
- Reviews
- 2,247
- Age
- 2y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Black (Gloves Included)
- Price
- $10.06
- Rating
- 4.3/5
- Reviews
- 2,944
- Age
- 2y ago

Dr.Beckmann Glowhite - 5 x 40g Sachets
- Price
- $8.36
- Rating
- 4.3/5
- Reviews
- 6,754
- Age
- 13y ago
Trending
estimated 90-day click momentum
Rit Back to Black Dye Kit
- Price
- $9.90
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 10mo ago

RIT Dye Wide Selection of Colors with Color Fixative
- Price
- $16.31
- Rating
- 4.4/5
- Reviews
- 697
- Age
- 4y ago

Rit Dye Back to Black Kit Includes Jet Black All Purpose Dye ColorStay Dye Fixative & Gloves Restore Faded Fabrics
- Price
- $17.94
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 2y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Black (Gloves Included)
- Price
- $10.06
- Rating
- 4.3/5
- Reviews
- 2,944
- Age
- 2y ago

Dr.Beckmann Service-it Deep Clean Washing Machine Cleaner 1 Treatment
- Price
- $11.70
- Rating
- 4.4/5
- Reviews
- 22,365
- Age
- 13y ago
Newest
by launch date
Rit Back to Black Dye Kit
- Price
- $9.90
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 10mo ago

Rit Dye Back to Black Kit Includes Jet Black All Purpose Dye ColorStay Dye Fixative & Gloves Restore Faded Fabrics
- Price
- $17.94
- Rating
- 4.4/5
- Reviews
- 220
- Age
- 2y ago

Rit Dye Liquid Fabric Dye for Crafting Clothing and Dcor 8 oz. Bottle Black (Gloves Included)
- Price
- $10.06
- Rating
- 4.3/5
- Reviews
- 2,944
- Age
- 2y ago

Dr. Beckmann Upholstery Stain Remover | Removes Even Stubborn Stains and odours from Sofas car Seats etc. | Incl. applicator Brush | 400 ml
- Price
- $14.38
- Rating
- 4.3/5
- Reviews
- 8,174
- Age
- 2y ago

Dr. Beckmann Intensive black cloths for intense black and smooth fibres 6 cloths
- Price
- $9.70
- Rating
- 4.1/5
- Reviews
- 2,247
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
110
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
0%
- Craft County39%
- Dr. Beckmann37%
- Rit22%
- Perwoll2%
Demand
Denim Dye search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.3×
Search terms
Top Denim Dye search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dr beckmann41K/yr
- rit back to black dye kit14K/yr
- back to black dye kit9K/yr
- black clothes restorer13K/yr
- dr. beckmann8K/yr
- rit jet black dye5K/yr
- rit back to black3K/yr
- rit dye jet black4K/yr
- dr beckman3K/yr
- dr.beckmann3K/yr
Reviews and returns
What reviews say buyers love and hate about Denim Dye
We read the reviews and the return reasons for every product selling here.
“Wrong color”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Denim Dye questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









