Delicate Laundry Detergent

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +49.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

+49.9%

Conversion, latest week

12.2%

Market size, estimated

$2.8Ma year

Top search term

woolite457K searches a year

Listings sell for $18.31 on average, from $5.03 to $35.68. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 15,000 to 20,000 of them. At $18.31 that is $275K to $366K a year per listing.

Average price

$18.31inside the $15 to $100 sweet spot

Price range

$5.03–$35.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

15,000–20,000

Revenue per listing a year

$275K–$366K

Returns

0.4%of orders · Amazon United States median 2.1%

36% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #415 within Laundry. It carries 4,458 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

36%

Prime listings

72%

Out of stock, average day

0.7%

Average rank

#415in Laundry

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

4,458per listing

Listings tracked

25

The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

77 months