Is deet wipes profitable to sell on Amazon United States?

The niche generates $232K/yr across 9 tracked products. 90-day search growth is +63.3%. Flapen's verdict: Skip it (49/100).

How competitive is the deet wipes niche?

4 brands and 87 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in deet wipes?

Top complaints mined from reviews: Leak-Proof, Pest/Insect Control, Smell. The return rate is 1.1%.

When does demand for deet wipes peak?

Demand peaks in Jun–Jul; the busiest month runs 3.1× the quietest.

What does it cost to enter the deet wipes niche?

Listings span $6.40–$31.06; the average listing price is $16.69 (sweet spot $15–$100). The average incumbent carries 3,784 reviews — the moat a new listing must climb.

deet wipes

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible15.5%

search→purchase rate — share of searches ending in a sale

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$16.69

avg listing price — sweet spot $15–$100

Growth

Great+63.3%

90-day search growth — must beat 0% to launch

Price range

Good$6.40–$31.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$232K

$232K/yr · 90K searches

Review moat

Okay3,784

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad89%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, deet wipes is a $232K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 49/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

deet wipes market data

Units sold / yr: 15K–20K; avg 1,500–2,000/product
Revenue / yr: $250K–$334K; units × avg price
Conversion rate: 15.5%
Avg BSR: #146
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 3.1%
Avg brand age: 86 months
Avg seller age: 152 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

SC Johnson39%
Ben's37%
CoreTex13%
Repel11%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +63.3% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 3.1×

Open Trend

Top deet wipes search terms

deet wipes52K/yr +34.9%13.0% conv.
bens tick and insect repellent wipes6K/yr +658.9%14.4% conv.
repel wipes6K/yr +189.7%6.6% conv.
deet wipes travel6K/yr +17.2%15.2% conv.
bens wipes4K/yr +98.4%13.2% conv.
deet mosquito repellent wipes5K/yr +34.3%12.4% conv.
repel mosquito wipes3K/yr +329.8%7.1% conv.
bens insect repellent wipes4K/yr +37.2%14.0% conv.
mosquito wipes with deet3K/yr +56.5%12.6% conv.
deet wipes individually wrapped1K/yr +66.7%18.6% conv.

All search terms

Top deet wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OFF! Deep Woods Mosquito and Insect Repellent Wipes Long lasting 12 Individually Wrapped Wipes (Pack of 1)

SC Johnson$6.404.7★4,349 rev

Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)

Ben's$31.064.6★990 rev

CoreTex Bug X 30 Mosquito Tick & Insect Repellent Wipes with 30% DEET - Pack of 25 Single-Use Bug Repellent Wipes for Up to 7 Hours of Reliable Protection Against 12 Types of Biting Insects

CoreTex$23.774.7★1,134 rev

Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack

Ben's$22.624.7★558 rev

Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces

Repel$8.884.5★404 rev

Newest

by launch date

Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces

Repel$8.88404 rev

1y ago

CoreTex Bug X 30 Insect Repellent Towelette with 30% DEET - Pack of 15 Single-Use Insect Repellent Wipes Repel Biting Insects for up to 7 Hours

CoreTex$19.9388 rev

2y ago

Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)

Ben's$31.06990 rev

7y ago

Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)

Ben's$22.025,136 rev

9y ago

Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack

Ben's$22.62558 rev

9y ago

What buyers say about deet wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control30%

“Repels mosquitoes”

Ease Of Use11%

“So handy”

Portability9%

“Perfect for travel”

Quality-Overall7%

“There are so many good products in this world”

Advertised Vs Actual Product5%

“Works as intended”

Smell5%

“It works and doesnt stink too bad”

Spray/Flow4%

“Awesome spray”

Ease Of Cleaning3%

“Great wipes”

Strength3%

“Strong -- and effective”

Value For Money3%

“Worth it”

What buyers complain about

Leak-Proof21%

“Bottles leak”

Pest/Insect Control13%

“Product did not keep bugs away on me”

Smell9%

“Has a slight scent”

Spray/Flow8%

“Leaks all over when you try to spray it”

Moist/Dry4%

“less than a week after we got home the rest of the wipes had already started to dry out”

Portability3%

“Don't travel without this product”

Ease Of Use2%

“Can't use it because of packaging”

Size-Overall2%

“But despite being small”

Adhesion/Stickiness2%

“It can be a little sticky when it goes on initially”

Product Condition1%

“it looked used”

Top return reasons

Size-Overall18%

Leak-Proof15%

Value For Money15%

Advertised Vs Actual Product9%

Smell8%

Functionality-Overall7%

Pest/Insect Control6%

Defective Material/Parts6%