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Deet Wipes

Fail

The top 5 brands take 100% of clicks, so Deet Wipes is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$232K/yr90K searches / yr
90-day growth
+63.3%search demand this quarter
Competition
89%top-5 click share · 4 brands · 87 sellers

Flapen Score

Deet Wipes against its category

The dotted line is the Health & Household average. Past it, Deet Wipes is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deet Wipes market on Amazon at a glance

Shoppers on Amazon United States searched for Deet Wipes 90K times last year and spent an estimated $232K. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 15.5% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
+63.3%
Conversion, latest week
15.5%
Market size, estimated
$232Ka year
Peak month
July3.1× the quietest month
Top search term
deet wipes52K searches a year

02 · Price

A sale here is worth $16.69.

Listings sell for $16.69 on average, from $6.40 to $31.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $16.69 that is $25K to $33K a year per listing.

Average price
$16.69inside the $15 to $100 sweet spot
Price range
$6.40–$31.06
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$25K–$33K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #146 within Insect & Pest Repellents. It carries 3,784 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#146in Insect & Pest Repellents
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
3,784per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Deet Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Brand 139%
  • Brand 237%
  • Brand 313%
  • Brand 411%

Demand

Deet Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 3.1×

Search terms

Top Deet Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • deet wipes52K/yr
  • bens tick and insect repellent wipes6K/yr
  • repel wipes6K/yr
  • deet wipes travel6K/yr
  • bens wipes4K/yr
  • deet mosquito repellent wipes5K/yr
  • repel mosquito wipes3K/yr
  • bens insect repellent wipes4K/yr
  • mosquito wipes with deet3K/yr
  • deet wipes individually wrapped1K/yr

Reviews and returns

What reviews say buyers love and hate about Deet Wipes

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Pest/Insect Control”
21%of negative reviews mention “Leak-Proof”
1.1%of orders come back
“Bottles leak”
A buyer, on “Leak-Proof”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Deet Wipes questions

Answered from the same tracked data.