Deet Wipes
FailThe top 5 brands take 100% of clicks, so Deet Wipes is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $232K/yr90K searches / yr
- 90-day growth
- +63.3%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 87 sellers
Flapen Score
Deet Wipes against its category
The dotted line is the Health & Household average. Past it, Deet Wipes is stronger. Inside it, weaker.
Market
The Deet Wipes market on Amazon at a glance
Shoppers on Amazon United States searched for Deet Wipes 90K times last year and spent an estimated $232K. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 15.5% of those searches ended in a purchase.
Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.5% of those searches ended in a purchase. Searches in the last 90 days moved +63.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $232K a year.
- Searches, last 12 months
- 90K
- Growth, 90 days vs prior 90
- +63.3%
- Conversion, latest week
- 15.5%
- Market size, estimated
- $232Ka year
- Peak month
- July3.1× the quietest month
- Top search term
- deet wipes52K searches a year
02 · Price
A sale here is worth $16.69.
Listings sell for $16.69 on average, from $6.40 to $31.06. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $16.69 that is $25K to $33K a year per listing.
- Average price
- $16.69inside the $15 to $100 sweet spot
- Price range
- $6.40–$31.06
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $25K–$33K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #146 within Insect & Pest Repellents. It carries 3,784 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 3.1%
- Average rank
- #146in Insect & Pest Repellents
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 3,784per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 86 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 86 months
Products
Top Deet Wipes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OFF! Deep Woods Mosquito and Insect Repellent Wipes Long lasting 12 Individually Wrapped Wipes (Pack of 1)
- Price
- $6.40
- Rating
- 4.7/5
- Reviews
- 4,349
- Age
- 22y ago

Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)
- Price
- $31.06
- Rating
- 4.6/5
- Reviews
- 990
- Age
- 7y ago

CoreTex Bug X 30 Mosquito Tick & Insect Repellent Wipes with 30% DEET - Pack of 25 Single-Use Bug Repellent Wipes for Up to 7 Hours of Reliable Protection Against 12 Types of Biting Insects
- Price
- $23.77
- Rating
- 4.7/5
- Reviews
- 1,134
- Age
- 19y ago

Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack
- Price
- $22.62
- Rating
- 4.7/5
- Reviews
- 558
- Age
- 9y ago

Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces
- Price
- $8.88
- Rating
- 4.5/5
- Reviews
- 404
- Age
- 1y ago
Trending
estimated 90-day click momentum
Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)
- Price
- $22.02
- Rating
- 4.5/5
- Reviews
- 5,136
- Age
- 9y ago

OFF! Deep Woods Mosquito and Insect Repellent Wipes Long lasting 12 Individually Wrapped Wipes (Pack of 1)
- Price
- $6.40
- Rating
- 4.7/5
- Reviews
- 4,349
- Age
- 22y ago

Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)
- Price
- $31.06
- Rating
- 4.6/5
- Reviews
- 990
- Age
- 7y ago

Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack
- Price
- $22.62
- Rating
- 4.7/5
- Reviews
- 558
- Age
- 9y ago

Repel 100 Mosquito and Insect Repellent 4 Ounces With DEET 10-Hour Protection Long-Lasting Insect Repellent Bug Spray Repels Mosquitoes Ticks Gnats Biting Flies Chiggers And Fleas
- Price
- $7.43
- Rating
- 4.6/5
- Reviews
- 16,223
- Age
- 15y ago
Newest
by launch date
Repel Insect Repellent Mosquito & Tick Wipes 12% Picaridin Repels Mosquitoes and Ticks for Up to 10 Hours in A Convenient Travel Wipe for Whole-Family Mosquito and Tick Protection 15 Count 3 Ounces
- Price
- $8.88
- Rating
- 4.5/5
- Reviews
- 404
- Age
- 1y ago

CoreTex Bug X 30 Insect Repellent Towelette with 30% DEET - Pack of 15 Single-Use Insect Repellent Wipes Repel Biting Insects for up to 7 Hours
- Price
- $19.93
- Rating
- 4.6/5
- Reviews
- 88
- Age
- 2y ago

Bens Tick & Insect Repellent Wipes - 30% DEET for Mosquitoes Ticks & More - Up to 7 Hours of Protection - Alcohol- & Fragrance-Free - 12 Wipes (4 Pack)
- Price
- $31.06
- Rating
- 4.6/5
- Reviews
- 990
- Age
- 7y ago

Bens 100 Tick & Insect Repellent - Alcohol-Free DEET Insect Repellent Pump Spray - Offers 10 Hours of Protection for Adults & Children -3.4 Fl Oz (2 Pack)
- Price
- $22.02
- Rating
- 4.5/5
- Reviews
- 5,136
- Age
- 9y ago

Bens 30 Deet Mosquito Tick Insect & Bug Repellent Field Wipes - 24 Pack
- Price
- $22.62
- Rating
- 4.7/5
- Reviews
- 558
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
87
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- SC Johnson39%
- Ben's37%
- CoreTex13%
- Repel11%
Demand
Deet Wipes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Jul · busiest ÷ quietest = 3.1×
Search terms
Top Deet Wipes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- deet wipes52K/yr
- bens tick and insect repellent wipes6K/yr
- repel wipes6K/yr
- deet wipes travel6K/yr
- bens wipes4K/yr
- deet mosquito repellent wipes5K/yr
- repel mosquito wipes3K/yr
- bens insect repellent wipes4K/yr
- mosquito wipes with deet3K/yr
- deet wipes individually wrapped1K/yr
Reviews and returns
What reviews say buyers love and hate about Deet Wipes
We read the reviews and the return reasons for every product selling here.
“Bottles leak”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deet Wipes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









