Deer Out
MaybeSearch demand grew +367.3% this quarter. But the top 5 products take 100% of clicks, so Deer Out is a Maybe.
- Flapen Score
- 63 / 100Top 6% of 14,768 Health & Household niches · +14 vs the category median of 4963
- Market size
- $1.3M/yr92K searches / yr
- 90-day growth
- +367.3%search demand this quarter
- Competition
- 100%top-5 click share · 1 brands · 3 sellers
Flapen Score
Deer Out against its category
The dotted line is the Health & Household average. Past it, Deer Out is stronger. Inside it, weaker.
Market
The Deer Out market on Amazon at a glance
Shoppers on Amazon United States searched for Deer Out 92K times last year and spent an estimated $1.3M. One brand takes every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 63 out of 100, a Maybe.
01 · Demand
An estimated 24.4% of those searches ended in a purchase.
Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 24.4% of those searches ended in a purchase. Searches in the last 90 days moved +367.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.3M a year.
- Searches, last 12 months
- 92K
- Growth, 90 days vs prior 90
- +367.3%
- Conversion, latest week
- 24.4%
- Market size, estimated
- $1.3Ma year
- Peak month
- June14.0× the quietest month
- Top search term
- deer out54K searches a year
02 · Price
A sale here is worth $57.03.
Listings sell for $57.03 on average, from $17.92 to $119.66. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 3,000 to 4,000 of them. At $57.03 that is $171K to $228K a year per listing.
- Average price
- $57.03inside the $15 to $100 sweet spot
- Price range
- $17.92–$119.66
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $171K–$228K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #109 within Air Fresheners. It carries 2,588 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #109in Air Fresheners
- Average rating
- 4.40 starsAmazon United States average 4.42 stars
- Average reviews
- 2,588per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Deer Out products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
1 flat
Sellers
3
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Brand 1100%
Demand
Deer Out search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 14.0×
Search terms
Top Deer Out search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- deer out54K/yr
- deer out deer repellent32K/yr
- deer out concentrate6K/yr
Reviews and returns
What reviews say buyers love and hate about Deer Out
We read the reviews and the return reasons for every product selling here.
“All kinds of bees flying around is not for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deer Out questions
Answered from the same tracked data.









