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57

deer fly repellent

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 100Conversion 91Competition 23Returns 96Price range 69Avg price 73Brand share 19Review moat 23Quality gap 65

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great11.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good$14.72

avg listing price — sweet spot $15–$100

Price range

Good$4.96–$36.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Bad72%

top-5 click share — a locked-up shelf

Review moat

Bad7,528.71

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$83K

$83K/yr · 51K searches

Brand share

Bad92%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, deer fly repellent is a $83K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

deer fly repellent market data

Units sold / yr
5K–6K
avg 250–500/product
Revenue / yr
$74K–$88K
units × avg price
Conversion rate
11.1%
Avg BSR
#244
Page quality
0%
Prime
88%
Sponsored
65%
Out of stock
2.2%
Avg brand age
74 months
Avg seller age
164 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

47

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • Repel48%
  • TredNot27%
  • Qualirey8%
  • Sawyer6%
  • OFF!3%
  • Grand Tongo3%
  • Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — >1,000% search growth over the last 90 days.
5K4KHoliday '24Spike '25Prime Day '25Spike '26MarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 121.7×

Top deer fly repellent search terms

  • repel tick defense8K/yr
  • deer fly repellent10K/yr
  • horse fly repellent for humans7K/yr
  • deer fly patches9K/yr
  • repel tick defense spray5K/yr
  • deerfly patches4K/yr
  • horsefly repellent for humans3K/yr
  • deer fly patches for hat3K/yr
  • deer fly tape3K/yr
All search terms

Top deer fly repellent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$17K30%$25K40%$33K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about deer fly repellent

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control38%

“Repels mosquitoes”

Quality-Overall10%

“Highly effective and long-lasting protection”

Smell9%

“the smell is strong”

Spray/Flow7%

“Best tick spray out there”

Advertised Vs Actual Product5%

“As advertised”

Value For Money5%

“Affordable”

Ease Of Use2%

“Easy to use”

Efficiency2%

“works well”

Adhesion/Stickiness2%

“Not sticky and works great”

Strength2%

“Very effective”

What buyers complain about

Pest/Insect Control23%

“does not repel them”

Durability11%

“Fall apart easily”

Functionality-Overall9%

“Did not work”

Quality-Overall9%

“Quality control problem”

Leak-Proof6%

“Leaks ridiculously”

Spray/Flow6%

“it won't spray”

Value For Money3%

“They're much more expensive”

Smell3%

“Strong chemical smell”

Adhesion/Stickiness3%

“Glue doesn't hold for long”

Strength2%

“Not sturdy”

Top return reasons

Size-Overall24%
Value For Money14%
Advertised Vs Actual Product12%
Leak-Proof10%
Functionality-Overall8%
Pest/Insect Control8%
Defective Material/Parts5%
Spray/Flow4%
Smell4%
Strength2%

Common questions

Is deer fly repellent profitable to sell on Amazon United States?
The niche generates $83K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (57/100).
How competitive is the deer fly repellent niche?
9 brands and 47 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in deer fly repellent?
Top complaints mined from reviews: Pest/Insect Control, Durability, Functionality-Overall. The return rate is 0.8%.
When does demand for deer fly repellent peak?
Demand peaks in May–Jun–Jul; the busiest month runs 121.7× the quietest.
What does it cost to enter the deer fly repellent niche?
Listings span $4.96–$36.93; the average listing price is $14.72 (sweet spot $15–$100). The average incumbent carries 7,529 reviews — the moat a new listing must climb.