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Deer Fly Repellent

Maybe

Search demand grew >1,000% this quarter. But the top 5 brands take 92% of clicks, so Deer Fly Repellent is a Maybe.

Filters Trending
Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$83K/yr51K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
72%top-5 click share · 9 brands · 47 sellers

Flapen Score

Deer Fly Repellent against its category

The dotted line is the Health & Household average. Past it, Deer Fly Repellent is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deer Fly Repellent market on Amazon at a glance

Shoppers on Amazon United States searched for Deer Fly Repellent 51K times last year and spent an estimated $83K. The top 5 brands take 92% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
11.1%
Market size, estimated
$83Ka year
Peak month
July121.7× the quietest month
Top search term
repel tick defense8K searches a year

02 · Price

A sale here is worth $14.72.

Listings sell for $14.72 on average, from $4.96 to $36.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $14.72 that is $4K to $7K a year per listing.

Average price
$14.72under the $15 to $100 sweet spot
Price range
$4.96–$36.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #244 within Insect & Pest Repellents. It carries 7,529 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
88%
Out of stock, average day
2.2%
Average rank
#244in Insect & Pest Repellents
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
7,529per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
74 months

Products

Top Deer Fly Repellent products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

47

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

5%

  • Brand 148%
  • Brand 227%
  • Brand 38%
  • Brand 46%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (3 brands, 5%)

Demand

Deer Fly Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Prime Day '25Spike '26MarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 121.7×

Search terms

Top Deer Fly Repellent search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • repel tick defense8K/yr
  • deer fly repellent10K/yr
  • horse fly repellent for humans7K/yr
  • deer fly patches9K/yr
  • repel tick defense spray5K/yr
  • deerfly patches4K/yr
  • horsefly repellent for humans3K/yr
  • deer fly patches for hat3K/yr
  • deer fly tape3K/yr

Reviews and returns

What reviews say buyers love and hate about Deer Fly Repellent

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Pest/Insect Control”
23%of negative reviews mention “Pest/Insect Control”
0.8%of orders come back
“does not repel them”
A buyer, on “Pest/Insect Control”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Deer Fly Repellent questions

Answered from the same tracked data.