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57

deep wound healing ointment

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 40Growth 29Conversion 69Competition 67Returns 99Price range 68Avg price 81Brand share 86Review moat 21Quality gap 24

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Avg price

Great$17.57

avg listing price — sweet spot $15–$100

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.08–$38.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$208K

$208K/yr · 190K searches

Growth

Okay+2.9%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad10,735.26

avg incumbent reviews — the moat a new listing must climb

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, deep wound healing ointment is a $208K/yr Amazon United States market (190K searches/yr). The top 5 brands hold 49% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

deep wound healing ointment market data

Units sold / yr
10K–13K
avg 250–500/product
Revenue / yr
$176K–$220K
units × avg price
Conversion rate
6.2%
Avg BSR
#52
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
0.8%
Avg brand age
78 months
Avg seller age
150 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

25 flat

Sellers

682

Top-5 brand share

49%

Top 20: 95%

Top-5 click share

45%

Top 20: 82%

Open market

46%

  • terrasil17%
  • Be Smart Get Prepared13%
  • Neosporin7%
  • Silver Honey6%
  • Silver Miracles5%
  • Theriac5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.
5K3KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.1×

Open Trend

Top deep wound healing ointment search terms

  • wound healing33K/yr
  • wound healing ointment23K/yr
  • wound cream14K/yr
  • healing cream for wounds12K/yr
  • wound healing cream10K/yr
  • fastest wound healing ointment11K/yr
  • cicatrizante de heridas abiertas8K/yr
  • skin regeneration wound healing14K/yr
  • wound care ointment6K/yr
  • wound care cream6K/yr
All search terms

Top deep wound healing ointment products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$8K8%$17K12%$25K16%$33K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
terrasil Wound Care 3X - Wound Healing Ointment Skin Treatment Cream for Relief of Bed Sores Pressure Sores Blisters Cuts Burns & First Aid. Dermatologist-Tested Hypoallergenic Approved (.5oz)

terrasil Wound Care 3X - Wound Healing Ointment Skin Treatment Cream for Relief of Bed Sores Pressure Sores Blisters Cuts Burns & First Aid. Dermatologist-Tested Hypoallergenic Approved (.5oz)

terrasil$20.904.5★10,754 rev

2
Be Smart Get Prepared SILVEX Wound Gel 0.5 Fl Oz (Pack of 1) Clear

Be Smart Get Prepared SILVEX Wound Gel 0.5 Fl Oz (Pack of 1) Clear

Be Smart Get Prepared$8.954.6★7,414 rev

3
Absorbine Silver Honey Rapid Wound Repair Ointment 2oz Tube Manuka Honey + MicroSilver BG Horse & Large Animal Wound Care

Absorbine Silver Honey Rapid Wound Repair Ointment 2oz Tube Manuka Honey + MicroSilver BG Horse & Large Animal Wound Care

Silver Honey$23.974.7★3,324 rev

4
Silver Miracles - Colloidal Silver Gel - Nano Silver Gel Wound Care - Healing Ointment for Burns & Irritated Skin - for All Skin Types - 4 Oz Unscented

Silver Miracles - Colloidal Silver Gel - Nano Silver Gel Wound Care - Healing Ointment for Burns & Irritated Skin - for All Skin Types - 4 Oz Unscented

Silver Miracles$16.144.5★12,639 rev

5
Theriac Advanced Healing Ointment Wound Care with Manuka Honey 0.5 oz

Theriac Advanced Healing Ointment Wound Care with Manuka Honey 0.5 oz

Theriac$9.524.4★1,649 rev

Newest

by launch date
terrasil Wound Care 3X - Wound Healing Ointment Skin Treatment Cream for Relief of Bed Sores Pressure Sores Blisters Cuts Burns & First Aid. Dermatologist-Tested Hypoallergenic Approved (1oz)

terrasil Wound Care 3X - Wound Healing Ointment Skin Treatment Cream for Relief of Bed Sores Pressure Sores Blisters Cuts Burns & First Aid. Dermatologist-Tested Hypoallergenic Approved (1oz)

terrasil$23.5510,754 rev

1y ago
LAVIOR Diabetic Wound Hydrogel 1 oz Hydrogel Dressing for Wounds Cuts Scrapes CGM Sites & Minor Skin Injuries Botanical Formula Vegan Made in USA

LAVIOR Diabetic Wound Hydrogel 1 oz Hydrogel Dressing for Wounds Cuts Scrapes CGM Sites & Minor Skin Injuries Botanical Formula Vegan Made in USA

Lavior$22.49169 rev

1y ago
ViveCare Hydrogel Wound Dressing (3 Oz Tube) - First Aid Healing Gel for Burns Diabetic Ulcers Cuts Surgical Incisions Debridement Open Wounds - Soothing Skin Repair Cream Ointment (1)

ViveCare Hydrogel Wound Dressing (3 Oz Tube) - First Aid Healing Gel for Burns Diabetic Ulcers Cuts Surgical Incisions Debridement Open Wounds - Soothing Skin Repair Cream Ointment (1)

Vive Care$6.94324 rev

1y ago
FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid

FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid

FIRST HONEY$13.26865 rev

2y ago
Bactine MAX Antibiotic + Pain Relieving Ointment - Antibiotic Ointment with Lidocaine - Pain + Itch Relief for Minor Cuts & Scrapes & Burns - Lidocaine Numbing Cream - 0.5oz

Bactine MAX Antibiotic + Pain Relieving Ointment - Antibiotic Ointment with Lidocaine - Pain + Itch Relief for Minor Cuts & Scrapes & Burns - Lidocaine Numbing Cream - 0.5oz

Bactine$5.331,365 rev

2y ago

Trending

90-day click momentum
SilvrSTAT First Aid Kit Gel 32 PPM Silver Healing Wound Dressing Gel SilverSol AgO Particles 1 oz

SilvrSTAT First Aid Kit Gel 32 PPM Silver Healing Wound Dressing Gel SilverSol AgO Particles 1 oz

SilvrSTAT$21.704.7★

▲ 153%
FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid

FIRST HONEY Manuka Wound Ointment [.75oz - 21g] | Rapid Wound Repair Gel | Fast Relief for Skin & Burns | Manuka Honey from New Zealand | Antibiotic Free Burn Care Scar Gel Dressing Aid

FIRST HONEY$13.264.6★

▲ 123%
Theriac Advanced Healing Ointment Wound Care with Manuka Honey 0.5 oz

Theriac Advanced Healing Ointment Wound Care with Manuka Honey 0.5 oz

Theriac$9.524.4★

▲ 58%
Neosporin Original First Aid Antibiotic Ointment for Wounds Infection Protection Treatment Germ-Killing Formula Helps Minimize Appearance Of Scars for Minor Cuts Scrapes Burns 1 Oz

Neosporin Original First Aid Antibiotic Ointment for Wounds Infection Protection Treatment Germ-Killing Formula Helps Minimize Appearance Of Scars for Minor Cuts Scrapes Burns 1 Oz

Neosporin$8.684.8★

▲ 40%
terrasil Wound Care 3X - Wound Healing Ointment Skin Treatment Cream for Relief of Bed Sores Pressure Sores Blisters Cuts Burns & First Aid. Dermatologist-Tested Hypoallergenic Approved (1oz)

terrasil Wound Care 3X - Wound Healing Ointment Skin Treatment Cream for Relief of Bed Sores Pressure Sores Blisters Cuts Burns & First Aid. Dermatologist-Tested Hypoallergenic Approved (1oz)

terrasil$23.554.5★

▲ 32%

Common questions

Is deep wound healing ointment profitable to sell on Amazon United States?
The niche generates $208K/yr across 35 tracked products. 90-day search growth is +2.9%. Flapen's verdict: Worth a look (57/100).
How competitive is the deep wound healing ointment niche?
25 brands and 682 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 49% of demand.
When does demand for deep wound healing ointment peak?
Demand is steady year-round — the busiest month runs 1.1× the quietest.
What does it cost to enter the deep wound healing ointment niche?
Listings span $4.08–$38.29; the average listing price is $17.57 (sweet spot $15–$100). The average incumbent carries 10,735 reviews — the moat a new listing must climb.