Deep Clean Toothpaste
FailThe top 5 brands take 100% of clicks, so Deep Clean Toothpaste is a Fail.
- Flapen Score
- 40 / 100Ranks 12,248 of 14,768 Health & Household niches · −9 vs the category median of 4940
- Market size
- $341K/yr245K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 85%top-5 click share · 3 brands · 91 sellers
Flapen Score
Deep Clean Toothpaste against its category
The dotted line is the Health & Household average. Past it, Deep Clean Toothpaste is stronger. Inside it, weaker.
Market
The Deep Clean Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Deep Clean Toothpaste 245K times last year and spent an estimated $341K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 13.5% of those searches ended in a purchase.
Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 13.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $341K a year.
- Searches, last 12 months
- 245K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 13.5%
- Market size, estimated
- $341Ka year
- Top search term
- crest pro health advanced toothpaste54K searches a year
02 · Price
A sale here is worth $10.33.
Listings sell for $10.33 on average, from $4.75 to $27.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $10.33 that is $21K to $26K a year per listing.
- Average price
- $10.33under the $15 to $100 sweet spot
- Price range
- $4.75–$27.09
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $21K–$26K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
36% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #374 within Toothpaste. It carries 3,608 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 36%
- Prime listings
- 91%
- Out of stock, average day
- 0.0%
- Average rank
- #374in Toothpaste
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 3,608per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Deep Clean Toothpaste products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
3 rising
Sellers
91
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- Brand 172%
- Brand 225%
- Brand 33%
Demand
Deep Clean Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6× · 9 of 12 months tracked
Search terms
Top Deep Clean Toothpaste search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- crest pro health advanced toothpaste54K/yr
- crest deep clean toothpaste20K/yr
- deep clean toothpaste18K/yr
- colgate deep clean toothpaste17K/yr
- crest advanced toothpaste13K/yr
- colgate total deep clean toothpaste11K/yr
- crest pro health advanced27K/yr
- crest prohealth advanced toothpaste11K/yr
- crest pro-health advanced7K/yr
- toothpaste deep clean7K/yr
Reviews and returns
What reviews say buyers love and hate about Deep Clean Toothpaste
We read the reviews and the return reasons for every product selling here.
“too expensive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deep Clean Toothpaste questions
Answered from the same tracked data.









