Is deep clean toothpaste profitable to sell on Amazon United States?

The niche generates $341K/yr across 11 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (40/100).

How competitive is the deep clean toothpaste niche?

3 brands and 91 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in deep clean toothpaste?

Top complaints mined from reviews: Value For Money, Allergies, Ease Of Use. The return rate is 0.2%.

What does it cost to enter the deep clean toothpaste niche?

Listings span $4.75–$27.09; the average listing price is $10.33 (sweet spot $15–$100). The average incumbent carries 3,608 reviews — the moat a new listing must climb.

deep clean toothpaste

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible13.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.75–$27.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good$341K

$341K/yr · 245K searches

Avg price

Okay$10.33

avg listing price — sweet spot $15–$100

Review moat

Okay3,607.91

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-5.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Competition

Bad85%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, deep clean toothpaste is a $341K/yr Amazon United States market (245K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

deep clean toothpaste market data

Units sold / yr: 30K–40K; avg 2,000–2,500/product
Revenue / yr: $310K–$413K; units × avg price
Conversion rate: 13.5%
Avg BSR: #374
Page quality: 0%
Prime: 91%
Sponsored: 36%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

Crest72%
Colgate25%
TheraBreath3%

Demand

Weekly Amazon search volume, last 34 weeks — -5.1% search growth over the last 90 days.

Open Trend

Top deep clean toothpaste search terms

crest pro health advanced toothpaste54K/yr -12.4%13.8% conv.
crest deep clean toothpaste20K/yr +3.3%7.0% conv.
deep clean toothpaste18K/yr +2.6%4.6% conv.
colgate deep clean toothpaste17K/yr +4.4%13.2% conv.
crest advanced toothpaste13K/yr +32.9%11.9% conv.
colgate total deep clean toothpaste11K/yr +29.0%12.7% conv.
crest pro health advanced27K/yr -48.3%10.4% conv.
crest prohealth advanced toothpaste11K/yr -42.6%13.8% conv.
crest pro-health advanced7K/yr +12.6%12.5% conv.
toothpaste deep clean7K/yr +37.7%8.6% conv.

All search terms

Top deep clean toothpaste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crest Pro-Health Advanced Deep Clean Mint Toothpaste 2 Count (Pack of 1)

Crest$8.404.8★2,022 rev

Crest Pro-Health Advanced Antibacterial Protection Toothpaste 5 oz 4 Pack Teeth Whitening for adults Breath Freshener for Sensitive Teeth Gum Health Gingivitis toothpaste Travel Size Toiletries

Crest$14.394.8★14,267 rev

Colgate Total Active Prevention Deep Clean Toothpaste Anticavity Fluoride Toothpaste Clinically Proven Fluoride Formula Helps Fight Plaque Bacteria Mint 3 Pack 5.1 oz

Colgate$9.734.8★1,236 rev

Crest Pro-Health Advanced Deep Clean Mint Toothpaste 5.1 Oz

Crest$4.754.8★2,548 rev

Crest Plus Deep Clean Toothpaste Effervescent Mint Anticavity Fluoride Toothpaste Whitening Stain Removal 5.4 oz

Crest$8.874.6★113 rev

Newest

by launch date

TheraBreath Deep Clean Toothpaste Fresh Mint 4 Oz 2-Pack

TheraBreath$11.711,702 rev

12mo ago

Colgate Total Active Prevention Deep Clean Toothpaste Anticavity Fluoride Toothpaste Clinically Proven Fluoride Formula Helps Fight Plaque Bacteria Mint 3 Pack 5.1 oz

Colgate$9.731,236 rev

1y ago

Colgate Deep Clean 5.1 Ounce

Colgate$4.8692 rev

2y ago

Colgate Total Active Prevention Whitening Gel Toothpaste with Fluoride Bulk with Clinically Proven Formula That Fights Plaque Bacteria Mint 4 Pack 5.1 oz

Colgate$13.864,813 rev

3y ago

Colgate Total Toothpaste with Stannous Fluoride and Zinc Multi Benefit Toothpaste with Sensitivity Relief and Cavity Protection Deep Clean - 4.8 Ounce (4 Pack)

Colgate$27.09558 rev

5y ago

What buyers say about deep clean toothpaste

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Excellent price”

Quality-Overall17%

“Excellent Product”

Cleansing11%

“Cleans really well”

Breathability10%

“Good breath”

Tooth Brightening9%

“Keep his teeth white”

Advertised Vs Actual Product6%

“Just as advertised”

Tooth Sensitivity6%

“Helped improve my gum health”

Efficiency3%

“Great effect”

Ease Of Use2%

“Easy to use”

Smell2%

“Clean breath smell”

What buyers complain about

Value For Money12%

“too expensive”

Allergies8%

“Bad reaction”

Ease Of Use7%

“unpleasant to use”

Breathability7%

“Item does not freshen breath or leave good taste”

Advertised Vs Actual Product5%

“Same name, completely different product”

Size-Overall5%

“the lid is a smaller opening”

Ingredients-Overall5%

“Now sadly Im going to have to change to a different product that doesnt have these chemicals in it”

Ease Of Cleaning4%

“the deep clean option is a no go”

Sensitivity-Overall4%

“Dont use if sensitive”

Texture/Consistency-Overall4%

“However, after using it for a while, the texture became uneven inside the tube”

Top return reasons

Advertised Vs Actual Product27%

Size-Overall17%

Value For Money12%

Leak-Proof8%

Ingredients-Overall6%

Color5%

Functionality-Overall4%

Defective Material/Parts3%

Product Condition2%

Breathability2%

Common questions

Is deep clean toothpaste profitable to sell on Amazon United States?: The niche generates $341K/yr across 11 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (40/100).
How competitive is the deep clean toothpaste niche?: 3 brands and 91 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in deep clean toothpaste?: Top complaints mined from reviews: Value For Money, Allergies, Ease Of Use. The return rate is 0.2%.
What does it cost to enter the deep clean toothpaste niche?: Listings span $4.75–$27.09; the average listing price is $10.33 (sweet spot $15–$100). The average incumbent carries 3,608 reviews — the moat a new listing must climb.