Decorative Plates
MaybeThe top 5 products take only 20% of clicks. But buyers convert on only 1.2% of searches, so Decorative Plates is a Maybe.
- Flapen Score
- 54 / 100Top 28% of 14,768 Health & Household niches · +5 vs the category median of 4954
- Market size
- $260K/yr539K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 20%top-5 click share · 63 brands · 72 sellers
Flapen Score
Decorative Plates against its category
The dotted line is the Health & Household average. Past it, Decorative Plates is stronger. Inside it, weaker.
Market
The Decorative Plates market on Amazon at a glance
Shoppers on Amazon United States searched for Decorative Plates 539K times last year and spent an estimated $260K. The top 5 brands take 40% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 539K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.
- Searches, last 12 months
- 539K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $260Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- decorative plates138K searches a year
02 · Price
A sale here is worth $40.46.
Listings sell for $40.46 on average, from $8.22 to $115.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $40.46 that is $0 to $4K a year per listing.
- Average price
- $40.46inside the $15 to $100 sweet spot
- Price range
- $8.22–$115.61
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 3.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #297 within Disposable Plates, Bowls & Cutlery. It carries 1,371 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 99%
- Out of stock, average day
- 0.7%
- Average rank
- #297in Disposable Plates, Bowls & Cutlery
- Average rating
- 4.64 starsAmazon United States average 4.42 stars
- Average reviews
- 1,371per listing
- Listings tracked
- 108
04 · Newcomers
8 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Decorative Plates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 20% of clicks. An open shelf where new products get seen.
Brands
63 falling
Sellers
72
Top-5 brand share
40%
Top 20: 74%
Top-5 click share
20%
Top 20: 46%
Open market
55%
- Brand 110%
- Brand 29%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 65%
Demand
Decorative Plates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.5×
Search terms
Top Decorative Plates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- decorative plates138K/yr
- wedding plates and silverware38K/yr
- gold party plates47K/yr
- gold plates and silverware set28K/yr
- platos dorados para fiestas elegantes36K/yr
- gold plates for party31K/yr
- vintage plastic plates22K/yr
- platos dorados22K/yr
- plates cups and utensils set14K/yr
- gold dinnerware sets28K/yr
Reviews and returns
What reviews say buyers love and hate about Decorative Plates
We read the reviews and the return reasons for every product selling here.
“So flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Decorative Plates questions
Answered from the same tracked data.









