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Decanter Cleaner

Fail

Shoppers spend an estimated $43K a year here, so Decanter Cleaner is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$43K/yr25K searches / yr
90-day growth
-28.2%search demand this quarter
Competition
67%top-5 click share · 12 brands · 18 sellers

Flapen Score

Decanter Cleaner against its category

The dotted line is the Health & Household average. Past it, Decanter Cleaner is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Decanter Cleaner market on Amazon at a glance

Shoppers on Amazon United States searched for Decanter Cleaner 25K times last year and spent an estimated $43K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 14.5% of those searches ended in a purchase.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-28.2%
Conversion, latest week
14.5%
Market size, estimated
$43Ka year
Peak month
December2.6× the quietest month
Top search term
wine decanter cleaning brush8K searches a year

02 · Price

A sale here is worth $11.69.

Listings sell for $11.69 on average, from $5.43 to $22.46. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $11.69 that is $1K to $3K a year per listing.

Average price
$11.69under the $15 to $100 sweet spot
Price range
$5.43–$22.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,557 within Brushes. It carries 3,166 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,557in Brushes
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
3,166per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Decanter Cleaner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

18

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

  • Brand 132%
  • Brand 218%
  • Brand 312%
  • Brand 49%
  • Brand 57%
  • Brand 64%
  • Open — no brand owns it (6 brands, 17%)

Demand

Decanter Cleaner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Black Friday '24Holiday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Decanter Cleaner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wine decanter cleaning brush8K/yr
  • decanter cleaning brush6K/yr
  • decanter cleaner7K/yr
  • decanter brush5K/yr

Reviews and returns

What reviews say buyers love and hate about Decanter Cleaner

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Ease Of Cleaning”
22%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“Very breakable cheap quality”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Decanter Cleaner questions

Answered from the same tracked data.