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Dayquil Liquid

Fail

Demand is soft, at -45.8% this quarter, so Dayquil Liquid is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$419K/yr221K searches / yr
90-day growth
-45.8%search demand this quarter
Competition
50%top-5 click share · 10 brands · 93 sellers

Flapen Score

Dayquil Liquid against its category

The dotted line is the Health & Household average. Past it, Dayquil Liquid is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dayquil Liquid market on Amazon at a glance

Shoppers on Amazon United States searched for Dayquil Liquid 221K times last year and spent an estimated $419K. The top 5 brands take 94% of clicks. Demand peaks in Jan–Feb–Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $419K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-45.8%
Conversion, latest week
14.4%
Market size, estimated
$419Ka year
Peak month
November6.6× the quietest month
Top search term
broncolin41K searches a year

02 · Price

A sale here is worth $13.14.

Listings sell for $13.14 on average, from $5.60 to $34.09. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At $13.14 that is $16K to $20K a year per listing.

Average price
$13.14under the $15 to $100 sweet spot
Price range
$5.60–$34.09
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
$16K–$20K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #338 within Cough & Cold. It carries 1,630 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#338in Cough & Cold
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
1,630per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 95 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
95 months

Products

Top Dayquil Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 rising

Sellers

93

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

4%

  • Brand 137%
  • Brand 233%
  • Brand 310%
  • Brand 48%
  • Brand 56%
  • Brand 62%
  • Open — no brand owns it (4 brands, 4%)

Demand

Dayquil Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 6.6×

Search terms

Top Dayquil Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • broncolin41K/yr
  • dayquil liquid35K/yr
  • dayquil and nyquil pack liquid27K/yr
  • nyquil honey20K/yr
  • broncolin honey syrup with propolis16K/yr
  • dayquil honey13K/yr
  • robitussin cf12K/yr
  • jarabe para la gripe7K/yr
  • nyquil dayquil combo pack liquid6K/yr
  • honey nyquil4K/yr

Reviews and returns

What reviews say buyers love and hate about Dayquil Liquid

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
37%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Tastes kinda nasty”
A buyer, on “Taste-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Dayquil Liquid questions

Answered from the same tracked data.