dayquil liquid
Skip itSoft demand (-45.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Price range
Good$5.60–$34.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.14avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good$419K$419K/yr · 221K searches
Review moat
Okay1,629.93avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Growth
Bad-45.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, dayquil liquid is a $419K/yr Amazon United States market (221K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
dayquil liquid market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $394K–$526K
- units × avg price
- Conversion rate
- 14.4%
- Avg BSR
- #338
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 64%
- Out of stock
- 0.0%
- Avg brand age
- 95 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
93
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
4%
- Vicks37%
- Broncolin33%
- Amazon Basic Care10%
- Amazon Basics8%
- Robitussin6%
- GoodSense2%
- Open — no brand owns it (4 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -45.8% search growth over the last 90 days.Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 6.6×
Top dayquil liquid search terms
- broncolin41K/yr
- dayquil liquid35K/yr
- dayquil and nyquil pack liquid27K/yr
- nyquil honey20K/yr
- broncolin honey syrup with propolis16K/yr
- dayquil honey13K/yr
- robitussin cf12K/yr
- jarabe para la gripe7K/yr
- nyquil dayquil combo pack liquid6K/yr
- honey nyquil4K/yr
Top dayquil liquid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Broncolin Honey Syrup with Propolis Syrup with Natural Plant extracts to Refresh Your Throat Natural Ingredients Elderberry Eucalyptus Peppermint Oil 11.4 Oz Bottle
Broncolin$8.484.7★2,017 rev
Vicks DayQuil and NyQuil Severe Cold & Flu Honey Liquid Over-the-Counter Medicine 2x12 Oz
Vicks$20.574.7★8,878 rev
Broncolin Honey Syrup with Natural Plant Extracts Soothing Honey Flavor 11.4 oz Bottle
Broncolin$8.284.7★1,881 rev
Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)
Amazon Basics$5.974.7★2,901 rev
Robitussin Maximum Strength CF Max Severe Multi-Symptom Daytime and Nighttime Relief from Cough Cold and Flu Adult Formula 8 fl oz
Robitussin$12.484.8★403 rev
Newest
by launch date
Vicks DayQuil & NyQuil Hot Remedy Cold & Flu Powder Mix Over-The-Counter Medicine Value Pack Fast Relief for Headache Fever Sore Throat Minor Aches and Pains and Cough 16 Packets
Vicks$17.19292 rev
Robitussin Maximum Strength CF Max Severe Multi-Symptom Daytime and Nighttime Relief from Cough Cold and Flu Adult Formula 8 fl oz
Robitussin$12.48403 rev
Vicks DayQuil Severe Cold & Flu Liquid Medicine Daytime Relief for Headache Fever Sore Throat Minor Aches & Pains Chest Congestion Stuffy Nose Nasal Congestion Sinus Pressure & Cough 2x12oz
Vicks$24.51887 rev
AXIV Daytime Multi-Symptom Day Relief for Cold Cough and Flu Symptom Non-Drowsy Alcohol Free Cold & Flu Relief Liquid Medicine 12 FL OZ
AXIV$8.98155 rev
VICKS DayQuil & NyQuil Elderberry Flavor Cold & Flu Liquid Medicine Co-Pack Multi-Symptom Relief of Headache Fever Sore Throat Minor Aches & Pains Sneezing Runny Nose and Cough 2x12oz
Vicks$20.241,696 rev
Trending
90-day click momentum
Amazon Basic Care Nighttime Severe Cold and Flu Syrup Max Strength Liquid Medicine for Cough Sore Throat Nasal Congestion Pain Reliever Fever Reducer Original 12 fl oz
Amazon Basic Care$6.084.7★
Amazon Basics Daytime Cold and Flu Relief Non-Drowsy Liquid Medicine Original Flavor 12 fl oz (Pack of 1) (Previously Care)
Amazon Basics$5.974.7★
Broncolin Honey Syrup with Propolis Syrup with Natural Plant extracts to Refresh Your Throat Natural Ingredients Elderberry Eucalyptus Peppermint Oil 11.4 Oz Bottle
Broncolin$8.484.7★
AXIV Daytime Multi-Symptom Day Relief for Cold Cough and Flu Symptom Non-Drowsy Alcohol Free Cold & Flu Relief Liquid Medicine 12 FL OZ
AXIV$8.984.6★
Amazon Basics Nighttime Severe Cold and Flu Syrup Max Strength Multi-Symptom Relief for Adults and Children 12 Years and Older Berry Flavor 12 fl oz (Previously Care)
Amazon Basics$6.614.7★
What buyers say about dayquil liquid
What buyers praise and complain about, mined from review topics.What buyers love
“less expensive”
“Just as effective as the name brand”
“Cold relief”
“Best quality”
“Good cough syrup”
“I also like that it doesnt leave a terrible aftertaste”
“Great night's sleep”
“Was as advertised”
“Decent flavor too”
“Really helpful for my kid sick”
What buyers complain about
“Tastes kinda nasty”
“Flavor is weird”
“Ineffective cough suppression. for me”
“Did not work”
“actually smells a little bit like urine”
“But the price is crazy”
“does make me sleepy”
“Bottles are smaller than the non-HBP”
“Figuring out the dosage was difficult”
“Not the same”
Top return reasons
Common questions
- Is dayquil liquid profitable to sell on Amazon United States?
- The niche generates $419K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -45.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the dayquil liquid niche?
- 10 brands and 93 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in dayquil liquid?
- Top complaints mined from reviews: Taste-Overall, Flavor, Cough Relief. The return rate is 0.0%.
- When does demand for dayquil liquid peak?
- Demand peaks in Jan–Feb–Sep–Oct–Nov; the busiest month runs 6.6× the quietest.
- What does it cost to enter the dayquil liquid niche?
- Listings span $5.60–$34.09; the average listing price is $13.14 (sweet spot $15–$100). The average incumbent carries 1,630 reviews — the moat a new listing must climb.