Is dawn sponges profitable to sell on Amazon United States?

The niche generates $38K/yr across 14 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Skip it (32/100).

How competitive is the dawn sponges niche?

5 brands and 108 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in dawn sponges?

Top complaints mined from reviews: Durability, Quality-Overall, Smell. The return rate is 0.1%.

What does it cost to enter the dawn sponges niche?

Listings span $2.83–$17.63; the average listing price is $8.50 (sweet spot $15–$100). The average incumbent carries 6,227 reviews — the moat a new listing must climb.

dawn sponges

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,226.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.50

avg listing price — sweet spot $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

Price range

Bad$2.83–$17.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$38K

$38K/yr · 45K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, dawn sponges is a $38K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

dawn sponges market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $43K–$51K; units × avg price
Conversion rate: 10.0%
Avg BSR: #524
Page quality: 0%
Prime: 100%
Sponsored: 43%
Out of stock: 0.0%
Avg brand age: 61 months
Avg seller age: 150 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

108

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Dawn59%
MAIKUNI25%
SCRUBIT11%
Scotch-Brite3%
Amazon Basics2%

Demand

Weekly Amazon search volume, last 28 weeks — -13.0% search growth over the last 90 days.

Open Trend

Top dawn sponges search terms

dawn sponges21K/yr -23.7%9.2% conv.
dawn sponges for dishes8K/yr +5.8%9.6% conv.
dawn sponge5K/yr +4.8%6.3% conv.
dawn dish sponge5K/yr -5.8%7.3% conv.
dawn flip it sponges4K/yr -27.7%13.3% conv.
dawn scrubber sponge3K/yr +8.9%6.5% conv.

All search terms

Top dawn sponges products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dawn Non-Scratch Scrubber Sponges Blue (Pack of 6)

Dawn$10.804.6★538 rev

Dawn Flip-it Sponge

MAIKUNI$8.014.8★631 rev

SCRUBIT Reusable Sponges for Dishes - 12 Pack Microfiber Sponges Kitchen Dish Scrubber Machine Washable & Non-Scratch Scrubbers (Blue)

SCRUBIT$14.764.6★247 rev

Dawn Ultra Scrubber Sponges Non-Scratch Double-Sided Kitchen Dish Cleaners 12-Pack Blue

Dawn$17.634.7★452 rev

Dawn 438111 Flip It Sponge Pack of 2

Dawn$8.834.7★377 rev

Newest

by launch date

SCRUBIT Reusable Sponges for Dishes - 12 Pack Microfiber Sponges Kitchen Dish Scrubber Machine Washable & Non-Scratch Scrubbers (Blue)

SCRUBIT$14.76247 rev

1y ago

Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary

Amazon Basics$3.4710,650 rev

4y ago

Dawn Ultra Scrubber Sponges Non-Scratch Double-Sided Kitchen Dish Cleaners 12-Pack Blue

Dawn$17.63452 rev

5y ago

Dawn Power Clean Wedge-Shaped Scrubber Sponges Pack of 3 Green

Dawn$6.56286 rev

8y ago

Dawn Ultra Puff Glassware and Dish Cleaning Brush

Dawn$4.576,134 rev

8y ago

What buyers say about dawn sponges

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money19%

“Great Value”

Ease Of Cleaning16%

“Nice Cleaning Sponge”

Quality-Overall14%

“These sponges are good quality”

Durability7%

“These sponges are very durable”

Advertised Vs Actual Product7%

“As advertised”

Scratch Resistance4%

“Dont scratch”

Efficiency4%

“Very effective”

Ease Of Use4%

“Easy to use”

Size-Overall3%

“these fit well”

Soft Feel2%

“They are soft”

What buyers complain about

Durability20%

“Fall apart after few uses”

Quality-Overall17%

“are lower quality than expected”

Smell9%

“Extremely toxic smell coming from mine”

Value For Money8%

“Too pricey”

Ease Of Cleaning5%

“scrubbing is not easy”

Thickness5%

“They are a little thicker”

Hard Feel1%

“Hard pass”

Color1%

“Concerning blue dye”

Strength1%

“always so flimsy”

Residue1%

“leave residue”

Top return reasons

Size-Overall16%

Advertised Vs Actual Product15%

Value For Money11%

Moist/Dry8%

Quality-Overall7%

Material Quality5%

Color4%

Durability4%

Functionality-Overall4%

Scratch Resistance3%

Common questions

Is dawn sponges profitable to sell on Amazon United States?: The niche generates $38K/yr across 14 tracked products. 90-day search growth is -13.0%. Flapen's verdict: Skip it (32/100).
How competitive is the dawn sponges niche?: 5 brands and 108 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in dawn sponges?: Top complaints mined from reviews: Durability, Quality-Overall, Smell. The return rate is 0.1%.
What does it cost to enter the dawn sponges niche?: Listings span $2.83–$17.63; the average listing price is $8.50 (sweet spot $15–$100). The average incumbent carries 6,227 reviews — the moat a new listing must climb.