Dawn Sponges
FailThe top 5 brands take 100% of clicks, so Dawn Sponges is a Fail.
- Flapen Score
- 32 / 100Ranks 14,245 of 14,768 Health & Household niches · −17 vs the category median of 4932
- Market size
- $38K/yr45K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 74%top-5 click share · 5 brands · 108 sellers
Flapen Score
Dawn Sponges against its category
The dotted line is the Health & Household average. Past it, Dawn Sponges is stronger. Inside it, weaker.
Market
The Dawn Sponges market on Amazon at a glance
Shoppers on Amazon United States searched for Dawn Sponges 45K times last year and spent an estimated $38K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.
01 · Demand
An estimated 10.0% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 10.0%
- Market size, estimated
- $38Ka year
- Top search term
- dawn sponges21K searches a year
02 · Price
A sale here is worth $8.50.
Listings sell for $8.50 on average, from $2.83 to $17.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $8.50 that is $2K to $4K a year per listing.
- Average price
- $8.50under the $15 to $100 sweet spot
- Price range
- $2.83–$17.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $2K–$4K
- Returns
- 0.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #524 within Sponges. It carries 6,227 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #524in Sponges
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 6,227per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Dawn Sponges products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dawn Non-Scratch Scrubber Sponges Blue (Pack of 6)
- Price
- $10.80
- Rating
- 4.6/5
- Reviews
- 538
- Age
- 10y ago

Dawn Flip-it Sponge
- Price
- $8.01
- Rating
- 4.8/5
- Reviews
- 631
- Age
- 9y ago

SCRUBIT Reusable Sponges for Dishes - 12 Pack Microfiber Sponges Kitchen Dish Scrubber Machine Washable & Non-Scratch Scrubbers (Blue)
- Price
- $14.76
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 1y ago

Dawn Ultra Scrubber Sponges Non-Scratch Double-Sided Kitchen Dish Cleaners 12-Pack Blue
- Price
- $17.63
- Rating
- 4.7/5
- Reviews
- 452
- Age
- 5y ago

Dawn 438111 Flip It Sponge Pack of 2
- Price
- $8.83
- Rating
- 4.7/5
- Reviews
- 377
- Age
- 15y ago
Trending
estimated 90-day click momentum
Dawn Ultra Scrubber Sponges Non-Scratch Double-Sided Kitchen Dish Cleaners 12-Pack Blue
- Price
- $17.63
- Rating
- 4.7/5
- Reviews
- 452
- Age
- 5y ago

Dawn Heavy Duty Kitchen Dish Sponges Green/Yellow (Pack of 3)
- Price
- $2.83
- Rating
- 4.4/5
- Reviews
- 141
- Age
- 11y ago

Dawn 438111 Flip It Sponge Pack of 2
- Price
- $8.83
- Rating
- 4.7/5
- Reviews
- 377
- Age
- 15y ago

Dawn Non-Scratch Kitchen Dish Sponges Blue (Pack of 9)
- Price
- $16.64
- Rating
- 4.7/5
- Reviews
- 452
- Age
- 8y ago

Dawn Power Clean Wedge-Shaped Scrubber Sponges Pack of 3 Green
- Price
- $6.56
- Rating
- 4.5/5
- Reviews
- 286
- Age
- 8y ago
Newest
by launch date
SCRUBIT Reusable Sponges for Dishes - 12 Pack Microfiber Sponges Kitchen Dish Scrubber Machine Washable & Non-Scratch Scrubbers (Blue)
- Price
- $14.76
- Rating
- 4.6/5
- Reviews
- 247
- Age
- 1y ago

Amazon Basics Non-Scratch Dual-Sided Sponges for Nonstick Pots and Pans Dish Scrubber All-Purpose 6-Pack Packaging May Vary
- Price
- $3.47
- Rating
- 4.5/5
- Reviews
- 10,650
- Age
- 4y ago

Dawn Ultra Scrubber Sponges Non-Scratch Double-Sided Kitchen Dish Cleaners 12-Pack Blue
- Price
- $17.63
- Rating
- 4.7/5
- Reviews
- 452
- Age
- 5y ago

Dawn Power Clean Wedge-Shaped Scrubber Sponges Pack of 3 Green
- Price
- $6.56
- Rating
- 4.5/5
- Reviews
- 286
- Age
- 8y ago

Dawn Ultra Puff Glassware and Dish Cleaning Brush
- Price
- $4.57
- Rating
- 4.6/5
- Reviews
- 6,134
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
108
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Dawn59%
- MAIKUNI25%
- SCRUBIT11%
- Scotch-Brite3%
- Amazon Basics2%
Demand
Dawn Sponges search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.4× · 6 of 12 months tracked
Search terms
Top Dawn Sponges search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dawn sponges21K/yr
- dawn sponges for dishes8K/yr
- dawn sponge5K/yr
- dawn dish sponge5K/yr
- dawn flip it sponges4K/yr
- dawn scrubber sponge3K/yr
Reviews and returns
What reviews say buyers love and hate about Dawn Sponges
We read the reviews and the return reasons for every product selling here.
“Fall apart after few uses”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dawn Sponges questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









