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Dawn Sponges

Fail

The top 5 brands take 100% of clicks, so Dawn Sponges is a Fail.

Flapen Score
32
32 / 100
Ranks 14,245 of 14,768 Health & Household niches · −17 vs the category median of 49
Market size
$38K/yr45K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
74%top-5 click share · 5 brands · 108 sellers

Flapen Score

Dawn Sponges against its category

The dotted line is the Health & Household average. Past it, Dawn Sponges is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dawn Sponges market on Amazon at a glance

Shoppers on Amazon United States searched for Dawn Sponges 45K times last year and spent an estimated $38K. All 5 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 10.0% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
10.0%
Market size, estimated
$38Ka year
Top search term
dawn sponges21K searches a year

02 · Price

A sale here is worth $8.50.

Listings sell for $8.50 on average, from $2.83 to $17.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $8.50 that is $2K to $4K a year per listing.

Average price
$8.50under the $15 to $100 sweet spot
Price range
$2.83–$17.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #524 within Sponges. It carries 6,227 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#524in Sponges
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
6,227per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Dawn Sponges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

108

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 225%
  • Brand 311%
  • Brand 43%
  • Brand 52%

Demand

Dawn Sponges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26JanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.4× · 6 of 12 months tracked

Search terms

Top Dawn Sponges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dawn sponges21K/yr
  • dawn sponges for dishes8K/yr
  • dawn sponge5K/yr
  • dawn dish sponge5K/yr
  • dawn flip it sponges4K/yr
  • dawn scrubber sponge3K/yr

Reviews and returns

What reviews say buyers love and hate about Dawn Sponges

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
20%of negative reviews mention “Durability”
0.1%of orders come back
“Fall apart after few uses”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Dawn Sponges questions

Answered from the same tracked data.