Dawn Soap Dispenser
FailThe top 5 brands take 100% of clicks, so Dawn Soap Dispenser is a Fail.
- Flapen Score
- 45 / 100Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 4945
- Market size
- $550K/yr196K searches / yr
- 90-day growth
- +9.3%search demand this quarter
- Competition
- 87%top-5 click share · 3 brands · 97 sellers
Flapen Score
Dawn Soap Dispenser against its category
The dotted line is the Health & Household average. Past it, Dawn Soap Dispenser is stronger. Inside it, weaker.
Market
The Dawn Soap Dispenser market on Amazon at a glance
Shoppers on Amazon United States searched for Dawn Soap Dispenser 196K times last year and spent an estimated $550K. All 3 brands take every click. Demand peaks in Apr–May–Jun–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 17.2% of those searches ended in a purchase.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $550K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- +9.3%
- Conversion, latest week
- 17.2%
- Market size, estimated
- $550Ka year
- Peak month
- May4.2× the quietest month
- Top search term
- dawn foam37K searches a year
02 · Price
A sale here is worth $16.31.
Listings sell for $16.31 on average, from $3.15 to $38.16. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $16.31 that is $49K to $65K a year per listing.
- Average price
- $16.31inside the $15 to $100 sweet spot
- Price range
- $3.15–$38.16
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $49K–$65K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Dishwashing. It carries 33,523 reviews at 4.76 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Dishwashing
- Average rating
- 4.76 starsAmazon United States average 4.42 stars
- Average reviews
- 33,523per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Dawn Soap Dispenser products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dawn Ultra Platinum Foam Dishwashing Foam Fresh Rapids Scent 10.1 fl oz (Packaging May Vary)
- Price
- $3.15
- Rating
- 4.8/5
- Reviews
- 13,594
- Age
- 11y ago

Dawn Platinum Erasing Dish Foam Dishwashing Soap Pump And Refill Fresh Rapids Scent Kit
- Price
- $20.21
- Rating
- 4.8/5
- Reviews
- 13,594
- Age
- 12y ago

Dawn Dish Soap Direct Foam Dishwashing Foam Refill Fresh Rapids Scent 30.9 Fluid Oz (Pack of 6)
- Price
- $38.16
- Rating
- 4.8/5
- Reviews
- 904
- Age
- 20y ago

Dawn Platinum Erasing Dishwashing Foam Refill Fresh Rapids 30.9 Fl Oz (Pack of 2)
- Price
- $25.43
- Rating
- 4.8/5
- Reviews
- 13,594
- Age
- 12y ago

Seventh Generation Foaming Dish Spray 3 Refills and 1 Sprayhead 16 Fl Oz (Pack of 3)
- Price
- $15.46
- Rating
- 4.6/5
- Reviews
- 1,782
- Age
- 3y ago
Trending
estimated 90-day click momentum
Dawn Platinum Erasing Dishwashing Foam Refill Fresh Rapids 30.9 Fl Oz (Pack of 2)
- Price
- $25.43
- Rating
- 4.8/5
- Reviews
- 13,594
- Age
- 12y ago

Dawn Ultra Platinum Foam Dishwashing Foam Fresh Rapids Scent 10.1 fl oz (Packaging May Vary)
- Price
- $3.15
- Rating
- 4.8/5
- Reviews
- 13,594
- Age
- 11y ago

Dawn Platinum Erasing Dish Foam Dishwashing Soap Pump And Refill Fresh Rapids Scent Kit
- Price
- $20.21
- Rating
- 4.8/5
- Reviews
- 13,594
- Age
- 12y ago

Dawn Platinum Powerwash Dish Spray Dish Soap Fresh Scent 16 Fl Oz
- Price
- $4.25
- Rating
- 4.8/5
- Reviews
- 114,714
- Age
- 6y ago

Seventh Generation Foaming Dish Spray 3 Refills and 1 Sprayhead 16 Fl Oz (Pack of 3)
- Price
- $15.46
- Rating
- 4.6/5
- Reviews
- 1,782
- Age
- 3y ago
Newest
by launch date
Seventh Generation Foaming Dish Spray 3X Grease Fighters Free & Clear 16 Fl. Oz.
- Price
- $6.40
- Rating
- 4.6/5
- Reviews
- 1,782
- Age
- 3y ago

Seventh Generation Foaming Dish Spray 3 Refills and 1 Sprayhead 16 Fl Oz (Pack of 3)
- Price
- $15.46
- Rating
- 4.6/5
- Reviews
- 1,782
- Age
- 3y ago

Dawn Platinum Powerwash Dish Spray Dish Soap Fresh Scent 16 Fl Oz
- Price
- $4.25
- Rating
- 4.8/5
- Reviews
- 114,714
- Age
- 6y ago

Dawn Powerwash Spray Dish Soap Dishwashing Liquid Fresh 1 Starter Kit + 3 Refills 4x16 Fl Oz
- Price
- $14.18
- Rating
- 4.8/5
- Reviews
- 140,453
- Age
- 6y ago

3 Pk. Dawn Ultra Platinum Foam Dishwashing Fresh Rapids Scent 10.1 fl oz 190 Pumps (30.3 Fl Oz 570 Pumps Total)
- Price
- $19.58
- Rating
- 4.8/5
- Reviews
- 1,286
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
97
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
87%
Top 20: 100%
Open market
0%
- Dawn89%
- Seventh Generation8%
- Dawn Ultra3%
- Open — no brand owns it (0%)
Demand
Dawn Soap Dispenser search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun, Oct, Nov · busiest ÷ quietest = 4.2×
Search terms
Top Dawn Soap Dispenser search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dawn foam37K/yr
- dawn platinum foam33K/yr
- dawn foaming dish soap19K/yr
- foaming dish soap24K/yr
- dawn pump dish soap9K/yr
- foam dish soap11K/yr
- dawn pump9K/yr
- dawn dish soap pump7K/yr
- dawn dish soap foam6K/yr
- dawn foam dish soap7K/yr
Reviews and returns
What reviews say buyers love and hate about Dawn Soap Dispenser
We read the reviews and the return reasons for every product selling here.
“Leaking Package”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dawn Soap Dispenser questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









