dawn soap dispenser
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.31avg listing price — sweet spot $15–$100
Price range
Good$3.15–$38.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$550K$550K/yr · 196K searches
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad87%top-5 click share — a locked-up shelf
Review moat
Bad33,522.56avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dawn soap dispenser is a $550K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dawn soap dispenser market data
- Units sold / yr
- 40K–50K
- avg 3,000–4,000/product
- Revenue / yr
- $652K–$816K
- units × avg price
- Conversion rate
- 17.2%
- Avg BSR
- #41
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
97
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Dawn89%
- Seventh Generation8%
- Dawn Ultra3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — +9.3% search growth over the last 90 days.Peak months: Apr, May, Jun, Oct, Nov · busiest ÷ quietest = 4.2×
Top dawn soap dispenser search terms
- dawn foam37K/yr
- dawn platinum foam33K/yr
- dawn foaming dish soap19K/yr
- foaming dish soap24K/yr
- dawn pump dish soap9K/yr
- foam dish soap11K/yr
- dawn pump9K/yr
- dawn dish soap pump7K/yr
- dawn dish soap foam6K/yr
- dawn foam dish soap7K/yr
Top dawn soap dispenser products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dawn Ultra Platinum Foam Dishwashing Foam Fresh Rapids Scent 10.1 fl oz (Packaging May Vary)
Dawn$3.154.8★13,594 rev
Dawn Platinum Erasing Dish Foam Dishwashing Soap Pump And Refill Fresh Rapids Scent Kit
Dawn$20.214.8★13,594 rev
Dawn Dish Soap Direct Foam Dishwashing Foam Refill Fresh Rapids Scent 30.9 Fluid Oz (Pack of 6)
Dawn$38.164.8★904 rev
Dawn Platinum Erasing Dishwashing Foam Refill Fresh Rapids 30.9 Fl Oz (Pack of 2)
Dawn$25.434.8★13,594 rev
Seventh Generation Foaming Dish Spray 3 Refills and 1 Sprayhead 16 Fl Oz (Pack of 3)
Seventh Generation$15.464.6★1,782 rev
Newest
by launch date
Seventh Generation Foaming Dish Spray 3X Grease Fighters Free & Clear 16 Fl. Oz.
Seventh Generation$6.401,782 rev
Seventh Generation Foaming Dish Spray 3 Refills and 1 Sprayhead 16 Fl Oz (Pack of 3)
Seventh Generation$15.461,782 rev
Dawn Platinum Powerwash Dish Spray Dish Soap Fresh Scent 16 Fl Oz
Dawn$4.25114,714 rev
Dawn Powerwash Spray Dish Soap Dishwashing Liquid Fresh 1 Starter Kit + 3 Refills 4x16 Fl Oz
Dawn$14.18140,453 rev
3 Pk. Dawn Ultra Platinum Foam Dishwashing Fresh Rapids Scent 10.1 fl oz 190 Pumps (30.3 Fl Oz 570 Pumps Total)
Dawn Ultra$19.581,286 rev
Trending
90-day click momentumDawn Platinum Erasing Dishwashing Foam Refill Fresh Rapids 30.9 Fl Oz (Pack of 2)
Dawn$25.434.8★
Dawn Ultra Platinum Foam Dishwashing Foam Fresh Rapids Scent 10.1 fl oz (Packaging May Vary)
Dawn$3.154.8★
Dawn Platinum Erasing Dish Foam Dishwashing Soap Pump And Refill Fresh Rapids Scent Kit
Dawn$20.214.8★
Dawn Platinum Powerwash Dish Spray Dish Soap Fresh Scent 16 Fl Oz
Dawn$4.254.8★
Seventh Generation Foaming Dish Spray 3 Refills and 1 Sprayhead 16 Fl Oz (Pack of 3)
Seventh Generation$15.464.6★
What buyers say about dawn soap dispenser
What buyers praise and complain about, mined from review topics.What buyers love
“Cleans like a dream”
“Awesome Price”
“Excellent product”
“Good spray”
“Love the smell”
“Cuts through grease very easily”
“Effective”
“Easy to Use”
“Excellent pre wash for laundry”
“Works as advertised”
What buyers complain about
“Leaking Package”
“Strong smell”
“Dont really clean anything”
“It also seems watery”
“I found it a bit pricey”
“Its tough on grease”
“Not as pictured”
“it gets the stain out”
“Nothing can stick once this is sprayed on it”
“Hard to spray”
Top return reasons
Common questions
- Is dawn soap dispenser profitable to sell on Amazon United States?
- The niche generates $550K/yr across 9 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Skip it (45/100).
- How competitive is the dawn soap dispenser niche?
- 3 brands and 97 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dawn soap dispenser?
- Top complaints mined from reviews: Leak-Proof, Smell, Ease Of Cleaning. The return rate is 0.2%.
- When does demand for dawn soap dispenser peak?
- Demand peaks in Apr–May–Jun–Oct–Nov; the busiest month runs 4.2× the quietest.
- What does it cost to enter the dawn soap dispenser niche?
- Listings span $3.15–$38.16; the average listing price is $16.31 (sweet spot $15–$100). The average incumbent carries 33,523 reviews — the moat a new listing must climb.