Dawn Professional

Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $671K a year.

Searches, last 12 months

437K

Growth, 90 days vs prior 90

+3.8%

Conversion, latest week

14.1%

Market size, estimated

$671Ka year

Peak month

July1.6× the quietest month

Top search term

ajax dish soap120K searches a year

Listings sell for $10.89 on average, from $3.86 to $28.20. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $10.89 that is $33K to $44K a year per listing.

Average price

$10.89under the $15 to $100 sweet spot

Price range

$3.86–$28.20

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$33K–$44K

Returns

0.1%of orders · Amazon United States median 2.1%

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #44 within Dishwashing. It carries 31,295 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

40%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#44in Dishwashing

Average rating

4.69 starsAmazon United States average 4.42 stars

Average reviews

31,295per listing

Listings tracked

10

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

67 months