dawn professional
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible14.1%search→purchase rate — share of searches ending in a sale
Market size
Good$671K$671K/yr · 437K searches
Price range
Good$3.86–$28.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.89avg listing price — sweet spot $15–$100
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Review moat
Bad31,295.2avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dawn professional is a $671K/yr Amazon United States market (437K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dawn professional market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $653K–$871K
- units × avg price
- Conversion rate
- 14.1%
- Avg BSR
- #44
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Ajax71%
- Amazon Basics14%
- Dawn13%
- Ginger Lily Farms2%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +3.8% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.6×
Top dawn professional search terms
- ajax dish soap120K/yr
- dish soap bulk71K/yr
- ajax dish soap liquid32K/yr
- bulk dish soap43K/yr
- dish soap gallon20K/yr
- ajax dishwashing liquid38K/yr
- dish soap ajax19K/yr
- commercial dish soap13K/yr
- gallon dish soap14K/yr
- liquid dish soap ultra strength7K/yr
Top dawn professional products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ajax Ultra Liquid Dish Soap Orange Scent Triple Action 90 fl oz Bottle
Ajax$5.894.7★14,972 rev
Ajax Ultra Liquid Dish Soap Orange Scent Triple Action Mess-Free Easy-Flip Cap 52 fl oz Bottle
Ajax$3.864.7★14,972 rev
Ajax Ultra Liquid Dish Soap Vinegar and Lime Scent Sparkling Clean Dishes 90 fl oz Bottle
Ajax$6.224.7★14,972 rev
Amazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2
Amazon Basics$28.204.8★97 rev
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.244.8★120,638 rev
Newest
by launch dateAmazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2
Amazon Basics$28.2097 rev
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.24120,638 rev
Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)
Dawn$14.99120,638 rev
Ajax Ultra Liquid Dish Soap with Fabuloso Watermelon Scent Fights Grease and Stuck-On Stains Deep Cleaning Action Mess-Free Easy-Flip Cap 52 fl oz Bottle
Ajax$4.0014,972 rev
Ajax Ultra Liquid Dish Soap Vinegar and Lime Scent Sparkling Clean Dishes 90 fl oz Bottle
Ajax$6.2214,972 rev
Trending
90-day click momentumAmazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2
Amazon Basics$28.204.8★
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.244.8★
Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)
Dawn$14.994.8★
Ajax Ultra Liquid Dish Soap with Fabuloso Watermelon Scent Fights Grease and Stuck-On Stains Deep Cleaning Action Mess-Free Easy-Flip Cap 52 fl oz Bottle
Ajax$4.004.7★
Ajax Ultra Liquid Dish Soap Orange Scent Triple Action Mess-Free Easy-Flip Cap 52 fl oz Bottle
Ajax$3.864.7★
What buyers say about dawn professional
What buyers praise and complain about, mined from review topics.What buyers love
“Great Deal”
“Cleans well”
“Awesome smell”
“Excellent product”
“Great in grease”
“True to size”
“As advertised”
“Perfect comes in handy”
“It gets the job done”
“So definitely durable”
What buyers complain about
“Scent is too strong”
“REALLY SMALL”
“Watered down”
“Does not clean dishes”
“Package leaking”
“A bit pricey”
“Cheap quality”
“it doesn't cut grease in one small drop”
“It's obviously thinner than normal”
“Not as strong as I thought it would be”
Top return reasons
Common questions
- Is dawn professional profitable to sell on Amazon United States?
- The niche generates $671K/yr across 10 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (44/100).
- How competitive is the dawn professional niche?
- 4 brands and 54 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dawn professional?
- Top complaints mined from reviews: Smell, Size-Overall, Dilute/Watery. The return rate is 0.1%.
- When does demand for dawn professional peak?
- Demand peaks in Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the dawn professional niche?
- Listings span $3.86–$28.20; the average listing price is $10.89 (sweet spot $15–$100). The average incumbent carries 31,295 reviews — the moat a new listing must climb.