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Dawn Gallon

Fail

The top 5 brands take 100% of clicks, so Dawn Gallon is a Fail.

Flapen Score
48
48 / 100
Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 49
Market size
$541K/yr192K searches / yr
90-day growth
-1.8%search demand this quarter
Competition
63%top-5 click share · 5 brands · 233 sellers

Flapen Score

Dawn Gallon against its category

The dotted line is the Health & Household average. Past it, Dawn Gallon is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dawn Gallon market on Amazon at a glance

Shoppers on Amazon United States searched for Dawn Gallon 192K times last year and spent an estimated $541K. All 5 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.0% of those searches ended in a purchase.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $541K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-1.8%
Conversion, latest week
8.0%
Market size, estimated
$541Ka year
Top search term
dawn professional50K searches a year

02 · Price

A sale here is worth $35.40.

Listings sell for $35.40 on average, from $5.36 to $108.40. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At $35.40 that is $18K to $27K a year per listing.

Average price
$35.40inside the $15 to $100 sweet spot
Price range
$5.36–$108.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
$18K–$27K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Dishwashing. It carries 18,792 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#90in Dishwashing
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
18,792per listing
Listings tracked
18

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
63 months

Products

Top Dawn Gallon products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

$0$54K$108K$162K$217K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

233

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

0%

  • P&G PROFESSIONAL61%
  • Dawn32%
  • Amazon Basics3%
  • Ultra Fresh2%
  • Dawn Professional2%
  • Open — no brand owns it (0%)

Demand

Dawn Gallon search demand

Weekly searches over the year. Pick a range.

5K4KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Dawn Gallon search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dawn professional50K/yr
  • dawn professional dish soap17K/yr
  • dawn gallon12K/yr
  • 5 gallon dawn dish soap11K/yr
  • dawn dish soap 1 gallon10K/yr
  • dawn heavy duty8K/yr
  • dawn pro6K/yr
  • dawn commercial dish soap9K/yr
  • 5 gallon dish soap8K/yr
  • dawn 5 gallon8K/yr

Reviews and returns

What reviews say buyers love and hate about Dawn Gallon

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
13%of negative reviews mention “Size-Overall”
0.1%of orders come back
“REALLY SMALL”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dawn Gallon questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data