dawn gallon
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$35.40avg listing price — sweet spot $15–$100
Price range
Great$5.36–$108.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Market size
Good$541K$541K/yr · 192K searches
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Bad-1.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad18,791.61avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dawn gallon is a $541K/yr Amazon United States market (192K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dawn gallon market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $443K–$531K
- units × avg price
- Conversion rate
- 8.0%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 50%
- Out of stock
- 0.0%
- Avg brand age
- 63 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
5 falling
Sellers
233
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- P&G PROFESSIONAL61%
- Dawn32%
- Amazon Basics3%
- Ultra Fresh2%
- Dawn Professional2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 11 weeks — -1.8% search growth over the last 90 days.Top dawn gallon search terms
- dawn professional50K/yr
- dawn professional dish soap17K/yr
- dawn gallon12K/yr
- 5 gallon dawn dish soap11K/yr
- dawn dish soap 1 gallon10K/yr
- dawn heavy duty8K/yr
- dawn pro6K/yr
- dawn commercial dish soap9K/yr
- 5 gallon dish soap8K/yr
- dawn 5 gallon8K/yr
Top dawn gallon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dawn PRO Heavy Duty Manual Pot and Pan Detergent Dish Soap Liquid for Dishwashing by Hand Bulk Concentrate for Commercial Use 1 gal (Case of 2)
P&G PROFESSIONAL$37.294.8★1,669 rev
Dawn PRO Manual Pot and Pan Detergent Dish Soap Liquid for Dishwashing by Hand Bulk Concentrate for Commercial Use 1 gal (Case of 2)
P&G PROFESSIONAL$38.634.8★4,349 rev
Dawn PRO Manual Pot and Pan Detergent Dish Soap Liquid for Dishwashing by Hand Bulk Concentrate for Commercial Use 5 gal
P&G PROFESSIONAL$74.614.8★4,349 rev
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.244.8★120,638 rev
Dawn Dish Detergent Concentrate 1 Gallon
Dawn$27.454.6★7,176 rev
Newest
by launch date
Amazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2
Amazon Basics$28.2097 rev
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.24120,638 rev
Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)
Dawn$14.99120,638 rev
Dawn Platinum Refill Jug Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack 51.5 oz (Pack of 2)
Dawn$18.3360,434 rev
Dawn Powerwash Heavy Duty Dish Spray All-Purpose Cleaner and Degreaser 16 oz. Spray Bottle
Dawn$5.36583 rev
Trending
90-day click momentumDawn Platinum Refill Jug Dish Soap Fresh Rain Scent Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Tough Grease Removal Dishwashing Liquid Value Pack 51.5 oz (Pack of 2)
Dawn$18.334.8★
Amazon Basics Commercial Liquid Dish Soap Long-Lasting Suds Concentrated Formula 1 Gallon Pack of 2
Amazon Basics$28.204.8★
Dawn Ultra Original Dish Soap Refill Jug Large Size Original Blue Liquid Dishwashing Detergent Powerful Dawn Dish Soap for Grease 51.5oz (Pack of 2)
Dawn$14.994.8★
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.244.8★
Dawn Powerwash Heavy Duty Dish Spray All-Purpose Cleaner and Degreaser 16 oz. Spray Bottle
Dawn$5.364.8★
What buyers say about dawn gallon
What buyers praise and complain about, mined from review topics.What buyers love
“Fair price”
“Cleans great”
“Excellent product”
“Great in grease”
“As Described”
“clean scent is pleasant”
“the size for the price is perfect”
“It does the work very well”
“Perfect comes in handy”
“So definitely durable”
What buyers complain about
“REALLY SMALL”
“It smells awful”
“bag was leaking”
“NOT WORTH IT”
“not much cleaning happened”
“Watered down”
“Grease out”
“IT DOES NOT WORK LIKE IT CLAIMS”
“Misleading”
“Just cheap”
Top return reasons
Common questions
- Is dawn gallon profitable to sell on Amazon United States?
- The niche generates $541K/yr across 18 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the dawn gallon niche?
- 5 brands and 233 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dawn gallon?
- Top complaints mined from reviews: Size-Overall, Smell, Leak-Proof. The return rate is 0.1%.
- What does it cost to enter the dawn gallon niche?
- Listings span $5.36–$108.40; the average listing price is $35.40 (sweet spot $15–$100). The average incumbent carries 18,792 reviews — the moat a new listing must climb.