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Dawn Degreaser Heavy Duty Degreaser

Fail

The top 5 brands take 100% of clicks, so Dawn Degreaser Heavy Duty Degreaser is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$665K/yr346K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
80%top-5 click share · 5 brands · 167 sellers

Flapen Score

Dawn Degreaser Heavy Duty Degreaser against its category

The dotted line is the Health & Household average. Past it, Dawn Degreaser Heavy Duty Degreaser is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dawn Degreaser Heavy Duty Degreaser market on Amazon at a glance

Shoppers on Amazon United States searched for Dawn Degreaser Heavy Duty Degreaser 346K times last year and spent an estimated $665K. All 5 brands take every click. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 346K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $665K a year.

Searches, last 12 months
346K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
7.2%
Market size, estimated
$665Ka year
Peak month
February2.4× the quietest month
Top search term
dawn professional heavy duty degreaser58K searches a year

02 · Price

A sale here is worth $26.74.

Listings sell for $26.74 on average, from $5.36 to $74.91. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At $26.74 that is $27K to $33K a year per listing.

Average price
$26.74inside the $15 to $100 sweet spot
Price range
$5.36–$74.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
$27K–$33K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #554 within Dishwashing. It carries 878 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
70%
Out of stock, average day
0.7%
Average rank
#554in Dishwashing
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
878per listing
Listings tracked
10

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Dawn Degreaser Heavy Duty Degreaser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

167

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 150%
  • Brand 229%
  • Brand 39%
  • Brand 48%
  • Brand 54%
  • Open — no brand owns it (0%)

Demand

Dawn Degreaser Heavy Duty Degreaser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.4×

Search terms

Top Dawn Degreaser Heavy Duty Degreaser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dawn professional heavy duty degreaser58K/yr
  • dawn degreaser spray43K/yr
  • dawn degreaser56K/yr
  • dawn degreaser heavy duty degreaser33K/yr
  • dawn heavy duty degreaser20K/yr
  • dawn professional degreaser18K/yr
  • dawn heavy duty degreaser spray20K/yr
  • dawn heavy duty powerwash spray refill7K/yr
  • dawn powerwash heavy duty12K/yr
  • dawn industrial strength degreaser13K/yr

Reviews and returns

What reviews say buyers love and hate about Dawn Degreaser Heavy Duty Degreaser

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Ease Of Cleaning”
10%of negative reviews mention “Ease Of Cleaning”
0.2%of orders come back
“not much cleaning happened”
A buyer, on “Ease Of Cleaning”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dawn Degreaser Heavy Duty Degreaser questions

Answered from the same tracked data.