dawn antibacterial dish soap
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Price range
Good$3.67–$39.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$656K$656K/yr · 547K searches
Growth
Good+36.5%90-day search growth — must beat 0% to launch
Avg price
Good$12.53avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad10,502avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad99%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, dawn antibacterial dish soap is a $656K/yr Amazon United States market (547K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Jul. Verdict: Worth a look — 53/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dawn antibacterial dish soap market data
- Units sold / yr
- 80K–100K
- avg 2,500–3,000/product
- Revenue / yr
- $1.0M–$1.3M
- units × avg price
- Conversion rate
- 9.6%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 64%
- Sponsored
- 27%
- Out of stock
- 3.7%
- Avg brand age
- 72 months
- Avg seller age
- 136 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
110
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
0%
- Dawn63%
- Palmolive20%
- Gain12%
- Ajax2%
- Generic1%
- Amazon Basics1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +36.5% search growth over the last 90 days.Peak months: May, Jul · busiest ÷ quietest = 2.0×
Top dawn antibacterial dish soap search terms
- antibacterial dish soap108K/yr
- dawn antibacterial dish soap78K/yr
- gain dish soap103K/yr
- dish soap antibacterial43K/yr
- dawn dish soap antibacterial26K/yr
- dawn antibacterial dishwashing liquid21K/yr
- dawn antibacterial15K/yr
- gain dishwashing liquid28K/yr
- dawn apple dish soap15K/yr
- dawn dish soap apple13K/yr
Top dawn antibacterial dish soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Palmolive Ultra Concentrated Antibacterial Liquid Dish Soap Orange Scent 32.5 Fluid Ounce
Palmolive$3.934.7★5,300 rev
Dawn Ultra Dish Soap Apple Blossom Scent Liquid Dishwashing Detergent Powerful Dish Soap for Grease Removal Best Dishwashing Liquid from Trusted Dawn Products Ultra Cleaning Performance 22 oz
Dawn$3.724.8★500 rev
Dawn Ultra Antibacterial Dishwashing Liquid Dish Soap Apple Blossom Scent - 7 fl oz
Dawn$6.774.7★11,219 rev
Gain Ultra Liquid Dish Soap Dishwashing Liquid Grease Removal Original Scent 38 Fl Oz (Pack of 1)
Gain$3.704.7★6,527 rev
Dawn Dish Soap Antibacterial Hand Soap Dishwashing Liquid Apple Blossom Scent 19.4 Oz Pack Of 4 + 2 Sponges
Dawn$27.544.7★11,219 rev
Newest
by launch date
Dawn Dish soap Appl Blsm 3-66OZ TB Updated
Dawn$11.6311 rev
Dawn Ultra Dish Soap Apple Blossom Scent Liquid Dishwashing Detergent Powerful Dish Soap for Grease Removal Best Dishwashing Liquid from Trusted Dawn Products Ultra Cleaning Performance 22 oz
Dawn$3.72500 rev
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.24120,638 rev
Dawn Platinum EZ-Squeeze Dish Soap Dishwashing Liquid Fresh Rain 2x18oz Bundle
Dawn$8.304,317 rev
Dawn Free & Clear EZ-Squeeze Dish Soap Liquid Dishwashing Liquid Grease Removal Lemon 24.3 Fl Oz (Pack of 3)
Dawn$15.02661 rev
Trending
90-day click momentumDawn Dish soap Appl Blsm 3-66OZ TB Updated
Dawn$11.635.0★
Dawn Ultra Apple Blossom Scent 90 FL Oz
Dawn$29.854.8★
Dawn Ultra Dish Soap Apple Blossom Scent Liquid Dishwashing Detergent Powerful Dish Soap for Grease Removal Best Dishwashing Liquid from Trusted Dawn Products Ultra Cleaning Performance 22 oz
Dawn$3.724.8★
Dawn Dish Soap 67fl oz Apple Blossom Scent Refill Size 18fl oz with Heavy Duty Sponge
Generic$39.545.0★
Dawn Ultra Original Dish Soap Refill Jug Large Size Blue Liquid Dishwashing Detergent Powerful Dish Soap for Grease 51.5 oz
Dawn$8.244.8★
What buyers say about dawn antibacterial dish soap
What buyers praise and complain about, mined from review topics.What buyers love
“Decent price”
“Fragrance is light”
“Cleans really well”
“Excellent quality”
“Cuts grease”
“Ease of use”
“As Advertised”
“Snug fit”
“Gets the job done well”
“no leaks”
What buyers complain about
“Chemical smell”
“Huge”
“It was delivered leaking”
“NOT WORTH IT”
“Hard to squeeze cleans and smells good”
“hard to hold”
“Really watery”
“Incorrect description”
“does not cut through grease”
“Not a premium quality”
Top return reasons
Common questions
- Is dawn antibacterial dish soap profitable to sell on Amazon United States?
- The niche generates $656K/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +36.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the dawn antibacterial dish soap niche?
- 6 brands and 110 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in dawn antibacterial dish soap?
- Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.1%.
- When does demand for dawn antibacterial dish soap peak?
- Demand peaks in May–Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the dawn antibacterial dish soap niche?
- Listings span $3.67–$39.54; the average listing price is $12.53 (sweet spot $15–$100). The average incumbent carries 10,502 reviews — the moat a new listing must climb.