Dawn Antibacterial Dish Soap

Shoppers searched for this 547K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.6% of those searches ended in a purchase. Searches in the last 90 days moved +36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $656K a year.

Searches, last 12 months

547K

Growth, 90 days vs prior 90

+36.5%

Conversion, latest week

9.6%

Market size, estimated

$656Ka year

Peak month

May2.0× the quietest month

Top search term

antibacterial dish soap108K searches a year

Listings sell for $12.53 on average, from $3.67 to $39.54. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $12.53 that is $31K to $38K a year per listing.

Average price

$12.53under the $15 to $100 sweet spot

Price range

$3.67–$39.54

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

2,500–3,000

Revenue per listing a year

$31K–$38K

Returns

0.1%of orders · Amazon United States median 2.1%

27% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #113 within Dishwashing. It carries 10,502 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings

27%

Prime listings

64%

Out of stock, average day

3.7%

Average rank

#113in Dishwashing

Average rating

4.72 starsAmazon United States average 4.42 stars

Average reviews

10,502per listing

Listings tracked

22

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

72 months