dark red ribbon
Skip itPrices mostly outside the sweet spot ($3.49–$13.10) — this niche doesn't clear our bar today.
Brand share
Great56%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,167.18avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Avg price
Bad$7.44avg listing price — sweet spot $15–$100
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$42K$42K/yr · 95K searches
Price range
Bad$3.49–$13.10cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, dark red ribbon is a $42K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
dark red ribbon market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $60K–$74K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #182
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 239 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
26
Top-5 brand share
56%
Top 20: 98%
Top-5 click share
43%
Top 20: 88%
Open market
38%
- Clmentp14%
- CLUEWR13%
- EmDryze11%
- Xioabre9%
- Nsilu9%
- STARKET6%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -12.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 10.3×
Top dark red ribbon search terms
- dark red ribbon43K/yr
- wine red ribbon15K/yr
- crimson ribbon6K/yr
- wine ribbon8K/yr
- deep red ribbon12K/yr
- garnet ribbon3K/yr
- red wine ribbon4K/yr
- dark red satin ribbon5K/yr
Top dark red ribbon products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Red Ribbon for Gift Wrapping - 3/8 Inch 25 Yds Dark Red for Flower Bouquets Gifts Bows Mothers Day Fathers Day Crafts Hair Christmas Tree Decorations
EmDryze$4.934.7★205 rev
Red Ribbon for Gift Wrapping 1 Inch 25 Yds Satin Ribbons for Hair Wine Ribbon Burgundy Ribbons for Crafts Wedding Decor Flower Bouquet Chirstmas Hair Bows Sewing Teacher
Xioabre$6.464.6★329 rev
Nsilu 1/2 inch Wine Red Ribbon for Gift Wrapping 50 Yards Perfect Wedding Party Wreath Sewing DIY Hair Accessories Decoration Floral Hair Balloons Other Projects
Nsilu$5.704.8★2,165 rev
CLUEWR Dark Wine Red Satin Ribbon 1-1/2 Inches 100 Yards
CLUEWR$8.874.6★310 rev
Burgundy Ribbon for Gift Wrapping 3/8 in 25 Yards Dark Red Ribon Maroon Ribbon Red Ribon for Christmas Tree Wine Red for Crafts Burgundy Satin Wedding
STARKET$4.414.7★301 rev
Newest
by launch date
SJRIRG 1/2 Inch Burgundy Satin Ribbon 50 Yards Single Face Polyester
SJRIRG$5.3990 rev
Aoropo Burgundy Satin Ribbon 1/4 Inch x 120 Yards Solid Dark Red Polyester Fabric Ribbon for Gift Wrapping Floral Arrangements Crafts Wedding Hair Bows Party Supplies
Aoropo$7.9355 rev
3/8 Wine Red Ribbon 50 Yards Ribbon for Gift Wrapping Flower Bouquet Crafts Bow Leis Hair Satin Fabric Ribbons for Bridal Wedding Party Decoration Every Holiday
WUINOID$5.34522 rev
CLUEWR Dark Wine Red Satin Ribbon 1-1/2 Inches 100 Yards
CLUEWR$8.87310 rev
CLUEWR Dark Wine Red Satin Ribbon 1-1/2 Inches 50 Yards
CLUEWR$6.731,515 rev
Trending
90-day click momentum
Ribbli Red Grosgrain Ribbon 1/4 inches x Continuous 50 Yards Use for Bows DIY Hair Accessories Gift Wrapping Craft and Sewing
Ribbli$8.174.8★
CLUEWR Dark Wine Red Satin Ribbon 1-1/2 Inches 100 Yards
CLUEWR$8.874.6★
SJRIRG 1/2 Inch Burgundy Satin Ribbon 50 Yards Single Face Polyester
SJRIRG$5.394.8★
CLUEWR Dark Wine Red Satin Ribbon 1-1/2 Inches 50 Yards
CLUEWR$6.734.6★
Aoropo Burgundy Satin Ribbon 1/4 Inch x 120 Yards Solid Dark Red Polyester Fabric Ribbon for Gift Wrapping Floral Arrangements Crafts Wedding Hair Bows Party Supplies
Aoropo$7.934.9★
What buyers say about dark red ribbon
What buyers praise and complain about, mined from review topics.What buyers love
“The ribbon is surprisingly good quality”
“the color is accurate”
“like the picture”
“The size is Definitely worth the 9 dollars”
“its a thick material”
“Easy to use”
“Perfect size”
“Perfect ribbon for decorating our kitchen cabinets”
“Despite being sheer, the ribbon is still fairly thick and sturdy”
“Pretty and elegant”
What buyers complain about
“Darker than expected”
“The ribbon looks expensive”
“Poor quality”
“It wasnt as soft as I would have liked”
“Super thin”
“it was so thin that if you stretch it”
“i wouldnt recommend the material is extremely thin”
Top return reasons
Common questions
- Is dark red ribbon profitable to sell on Amazon United States?
- The niche generates $42K/yr across 34 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the dark red ribbon niche?
- 23 brands and 26 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in dark red ribbon?
- Top complaints mined from reviews: Color, Value For Money, Quality-Overall. The return rate is 3.6%.
- When does demand for dark red ribbon peak?
- Demand peaks in Nov–Dec; the busiest month runs 10.3× the quietest.
- What does it cost to enter the dark red ribbon niche?
- Listings span $3.49–$13.10; the average listing price is $7.44 (sweet spot $15–$100). The average incumbent carries 1,167 reviews — the moat a new listing must climb.