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Damp Duster

Fail

The top 5 brands take 96% of clicks, so Damp Duster is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$453K/yr525K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
77%top-5 click share · 7 brands · 42 sellers

Flapen Score

Damp Duster against its category

The dotted line is the Health & Household average. Past it, Damp Duster is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Damp Duster market on Amazon at a glance

Shoppers on Amazon United States searched for Damp Duster 525K times last year and spent an estimated $453K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 7.7% of those searches ended in a purchase.

Shoppers searched for this 525K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $453K a year.

Searches, last 12 months
525K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
7.7%
Market size, estimated
$453Ka year
Peak month
January2.9× the quietest month
Top search term
damp duster167K searches a year

02 · Price

A sale here is worth $11.14.

Listings sell for $11.14 on average, from $6.90 to $24.38. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $11.14 that is $33K to $45K a year per listing.

Average price
$11.14under the $15 to $100 sweet spot
Price range
$6.90–$24.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
3,000–4,000
Revenue per listing a year
$33K–$45K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #169 within Sponges. It carries 2,568 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#169in Sponges
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
2,568per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Damp Duster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

42

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

2%

  • Brand 148%
  • Brand 217%
  • Brand 317%
  • Brand 49%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Damp Duster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Damp Duster search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • damp duster167K/yr
  • scrub daddy damp duster87K/yr
  • scrub daddy duster39K/yr
  • damp duster scrub daddy41K/yr
  • duster sponge27K/yr
  • dust sponge28K/yr
  • scrub daddy duster sponge17K/yr
  • dusting sponge18K/yr
  • wet duster13K/yr
  • damp duster sponge17K/yr

Reviews and returns

What reviews say buyers love and hate about Damp Duster

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Ease Of Cleaning”
18%of negative reviews mention “Ease Of Cleaning”
1.0%of orders come back
“just needs a little rinse”
A buyer, on “Ease Of Cleaning”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Damp Duster questions

Answered from the same tracked data.