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Dairy Free Protein Shakes

Maybe

An estimated 0.0% of orders come back. But the average product has 4,418 reviews to catch up to, so Dairy Free Protein Shakes is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$112K/yr148K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
36%top-5 click share · 20 brands · 214 sellers

Flapen Score

Dairy Free Protein Shakes against its category

The dotted line is the Health & Household average. Past it, Dairy Free Protein Shakes is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dairy Free Protein Shakes market on Amazon at a glance

Shoppers on Amazon United States searched for Dairy Free Protein Shakes 148K times last year and spent an estimated $112K. The top 5 brands take 67% of clicks. Demand peaks in Jul. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
2.3%
Market size, estimated
$112Ka year
Peak month
July1.9× the quietest month
Top search term
lactose free protein shakes124K searches a year

02 · Price

A sale here is worth $32.46.

Listings sell for $32.46 on average, from $8.95 to $67.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $32.46 that is $0 to $3K a year per listing.

Average price
$32.46inside the $15 to $100 sweet spot
Price range
$8.95–$67.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #37 within Protein. It carries 4,418 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
94%
Out of stock, average day
0.2%
Average rank
#37in Protein
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
4,418per listing
Listings tracked
47

04 · Newcomers

17 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
18
Successful launches
17Amazon's first-year sales bar
Average brand age
64 months

Products

Top Dairy Free Protein Shakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

20 rising

Sellers

214

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

36%

Top 20: 76%

Open market

28%

  • Brand 124%
  • Brand 213%
  • Brand 312%
  • Brand 49%
  • Brand 59%
  • Brand 65%

Demand

Dairy Free Protein Shakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Dairy Free Protein Shakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lactose free protein shakes124K/yr
  • lactose free protein drinks11K/yr
  • fairlife lactose free protein shakes6K/yr
  • fairlife protein shakes lactose free5K/yr
  • fairlife protein shake lactose free2K/yr

Reviews and returns

What reviews say buyers love and hate about Dairy Free Protein Shakes

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Average taste”
A buyer, on “Taste-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Dairy Free Protein Shakes questions

Answered from the same tracked data.