dairy free protein shakes
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$32.46avg listing price — sweet spot $15–$100
Price range
Great$8.95–$67.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great36%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$112K$112K/yr · 148K searches
Review moat
Bad4,418.11avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, dairy free protein shakes is a $112K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul. Verdict: Worth a look — 59/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
dairy free protein shakes market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $130K–$162K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #37
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 96%
- Out of stock
- 0.2%
- Avg brand age
- 64 months
- Avg seller age
- 134 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
214
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
36%
Top 20: 76%
Open market
28%
- Premier Protein24%
- nurri13%
- Core Power12%
- Muscle Milk9%
- Ensure9%
- Slate5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.4% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.9×
Top dairy free protein shakes search terms
- lactose free protein shakes124K/yr
- lactose free protein drinks11K/yr
- fairlife lactose free protein shakes6K/yr
- fairlife protein shakes lactose free5K/yr
- fairlife protein shake lactose free2K/yr
Top dairy free protein shakes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Vanilla 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)
Premier Protein$27.664.4★658 rev
Premier Protein Non-Dairy Plant Based Almondmilk Protein Shake Chocolate 20g Protein 5g Sugar Gluten-Free 11.5 Fl oz (12 Pack)
Premier Protein$26.914.5★896 rev
Ensure Max Protein Shake | Milk Chocolate | Ready to Drink | 30g Protein for Muscle Health | 1g Sugar 4g Fiber | 11 fl oz 12 Pack
Ensure$25.784.6★20,172 rev
Nurri - 30g Protein Ultra Filtered Milk Shake Chocolate - Lactose Free Low Sugar 150 Calories 10 Vitamins and Minerals - 11 fl oz 10 Cans
nurri$22.224.5★1,741 rev
Core Power Elite High Protein Shake Chocolate 42g Bottle 14oz 12 Pack
Core Power$46.574.6★24,769 rev
Newest
by launch date
Muscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$25.70271 rev
Muscle Milk High Protein Shake Vanilla Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$20.41176 rev
Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$20.02300 rev
PRIME Shakes Vanilla 32g Protein Shake for Muscle Support & Recovery Ultra-Filtered Milk Lactose Free Low Sugar Low Calorie Ready to Drink 11 fl oz 12 Pack
PRIME HYDRATION$28.79162 rev
Nurri - 30g Protein Ultra Filtered Milk Shake Chocolate - Lactose Free Low Sugar 150 Calories 10 Vitamins and Minerals - 11 fl oz 10 Cans
nurri$22.221,741 rev
Trending
90-day click momentumMuscle Milk Pro High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 33g High Quality Protein Shake 3g Sugar 200 Calories No Artificial Flavors or Artificial Sweeteners No Added Colors
Muscle Milk$25.703.6★
Muscle Milk High Protein Shake Vanilla Creme 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$20.413.9★
Muscle Milk High Protein Shake Chocolate 11 fl oz Cartons (12 Pack) Ultra Filtered Milk 26g High Quality Protein Shake 3g Sugar 160 Calories No Artificial Flavors No Artificial Sweeteners No Added Colors
Muscle Milk$20.023.5★
Nurri - 30g Protein Ultra Filtered Milk Shake Vanilla - Lactose Free Low Sugar 150 Calories 10 Vitamins and Minerals - 11 fl oz 10 Cans
nurri$21.974.6★
PRIME Shakes Vanilla 32g Protein Shake for Muscle Support & Recovery Ultra-Filtered Milk Lactose Free Low Sugar Low Calorie Ready to Drink 11 fl oz 12 Pack
PRIME HYDRATION$28.794.4★
What buyers say about dairy free protein shakes
What buyers praise and complain about, mined from review topics.What buyers love
“smooth taste”
“Good nutrition”
“Flavors are delicious”
“Excellent quality, it keeps me energized”
“Decent price”
“Sugar free”
“Ease of use”
“Good consistency”
“Clean Ingredients”
“As described”
What buyers complain about
“Average taste”
“Its expensive”
“Gross flavor”
“I dont believe its good nutritional value”
“Not as sweet”
“Too watery”
“Not thick”
“Taste like artificial sweetener”
“Horrible quality”
“Dangerous Ingredients”
Top return reasons
Common questions
- Is dairy free protein shakes profitable to sell on Amazon United States?
- The niche generates $112K/yr across 47 tracked products. 17 of 18 products launched in the last 360 days are still selling. 90-day search growth is +13.4%. Flapen's verdict: Worth a look (59/100).
- How competitive is the dairy free protein shakes niche?
- 20 brands and 214 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in dairy free protein shakes?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for dairy free protein shakes peak?
- Demand peaks in Jul; the busiest month runs 1.9× the quietest.
- What does it cost to enter the dairy free protein shakes niche?
- Listings span $8.95–$67.27; the average listing price is $32.46 (sweet spot $15–$100). The average incumbent carries 4,418 reviews — the moat a new listing must climb.