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Dad Gift Box

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $10K a year here, so Dad Gift Box is a Maybe.

Flapen Score
64
64 / 100
Top 5% of 14,768 Health & Household niches · +15 vs the category median of 49
Market size
$10K/yr154K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
20%top-5 click share · 85 brands · 105 sellers

Flapen Score

Dad Gift Box against its category

The dotted line is the Health & Household average. Past it, Dad Gift Box is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dad Gift Box market on Amazon at a glance

Shoppers on Amazon United States searched for Dad Gift Box 154K times last year and spent an estimated $10K. The top 5 brands take 26% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.3%
Market size, estimated
$10Ka year
Peak month
June34.8× the quietest month
Top search term
fathers day gift box36K searches a year

02 · Price

A sale here is worth $23.34.

Listings sell for $23.34 on average, from $4.69 to $60.58. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $23.34 that is $0 to $2K a year per listing.

Average price
$23.34inside the $15 to $100 sweet spot
Price range
$4.69–$60.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #2,849 within Gift Boxes. It carries 1,591 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
99%
Out of stock, average day
9.8%
Average rank
#2,849in Gift Boxes
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,591per listing
Listings tracked
104

04 · Newcomers

20 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 20 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
20Amazon's first-year sales bar
Average brand age
28 months

Products

Top Dad Gift Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

85 rising

Sellers

105

Top-5 brand share

26%

Top 20: 61%

Top-5 click share

20%

Top 20: 54%

Open market

71%

  • Brand 18%
  • Brand 25%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%

Demand

Dad Gift Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 34.8×

Search terms

Top Dad Gift Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fathers day gift box36K/yr
  • fathers day box14K/yr
  • fathers day gift sets16K/yr
  • dad gift box18K/yr
  • fathers day gift sets for men9K/yr
  • fathers day gifts set8K/yr
  • fathers day gift boxes7K/yr
  • dad gift set18K/yr
  • father day basket5K/yr
  • fathers day gifts box5K/yr

Reviews and returns

What reviews say buyers love and hate about Dad Gift Box

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Gifting Purpose”
24%of negative reviews mention “Smell”
1.1%of orders come back
“Smells weird”
A buyer, on “Smell”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Dad Gift Box questions

Answered from the same tracked data.