D3 125 Mcg
FailThe top 5 brands take 100% of clicks, so D3 125 Mcg is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $446K/yr200K searches / yr
- 90-day growth
- +2.4%search demand this quarter
- Competition
- 88%top-5 click share · 4 brands · 117 sellers
Flapen Score
D3 125 Mcg against its category
The dotted line is the Health & Household average. Past it, D3 125 Mcg is stronger. Inside it, weaker.
Market
The D3 125 Mcg market on Amazon at a glance
Shoppers on Amazon United States searched for D3 125 Mcg 200K times last year and spent an estimated $446K. All 4 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 18.1% of those searches ended in a purchase.
Shoppers searched for this 200K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 18.1% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $446K a year.
- Searches, last 12 months
- 200K
- Growth, 90 days vs prior 90
- +2.4%
- Conversion, latest week
- 18.1%
- Market size, estimated
- $446Ka year
- Top search term
- natures bounty d361K searches a year
02 · Price
A sale here is worth $12.34.
Listings sell for $12.34 on average, from $7.59 to $21.45. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 3,000 to 4,000 of them. At $12.34 that is $37K to $49K a year per listing.
- Average price
- $12.34under the $15 to $100 sweet spot
- Price range
- $7.59–$21.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $37K–$49K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Vitamin D. It carries 71,258 reviews at 4.78 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #88in Vitamin D
- Average rating
- 4.78 starsAmazon United States average 4.42 stars
- Average reviews
- 71,258per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 96 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 96 months
Products
Top D3 125 Mcg products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Natures Bounty Vitamin D3 5000 IU Softgels 240 Count
- Price
- $14.74
- Rating
- 4.8/5
- Reviews
- 83,838
- Age
- 13y ago

Natures Bounty Vitamin D3 2000 IU
- Price
- $10.85
- Rating
- 4.8/5
- Reviews
- 76,335
- Age
- 12y ago

Natures Bounty Vitamin D3 1000 IU Softgels 350 Count
- Price
- $11.73
- Rating
- 4.7/5
- Reviews
- 49,860
- Age
- 15y ago

Natures Bounty Vitamin D3 5000 IU Softgels Rapid Release 150 Count
- Price
- $8.21
- Rating
- 4.8/5
- Reviews
- 83,838
- Age
- 16y ago

NatureWise Vitamin D3 5000IU Supplement Immune Support 360 Mini Softgels
- Price
- $13.60
- Rating
- 4.7/5
- Reviews
- 195,696
- Age
- 12y ago
Trending
estimated 90-day click momentum
Natures Bounty Vitamin D3 5000 IU Softgels 240 Count
- Price
- $14.74
- Rating
- 4.8/5
- Reviews
- 83,838
- Age
- 13y ago

Nature Made Vitamin D3 5000 IU (125 mcg) 180 Vitamin D Softgels
- Price
- $13.36
- Rating
- 4.8/5
- Reviews
- 67,638
- Age
- 14y ago

Bronson Vitamin D3 5000iu (125mcg) Non-GMO Gluten-Free Soy-Free 360 Tablets
- Price
- $9.54
- Rating
- 4.8/5
- Reviews
- 2,941
- Age
- 3y ago

Natures Bounty Vitamin D Supports Immune Health & Bone Health 150 Count
- Price
- $7.59
- Rating
- 4.8/5
- Reviews
- 76,335
- Age
- 18y ago

Natures Bounty Vitamin D3 2000 IU
- Price
- $10.85
- Rating
- 4.8/5
- Reviews
- 76,335
- Age
- 12y ago
Newest
by launch date
Bronson Vitamin D3 5000iu (125mcg) Non-GMO Gluten-Free Soy-Free 360 Tablets
- Price
- $9.54
- Rating
- 4.8/5
- Reviews
- 2,941
- Age
- 3y ago

Natures Bounty Immune Health Vitamin D3 5000 iu Rapid Release 400 Softgels
- Price
- $21.45
- Rating
- 4.8/5
- Reviews
- 4,837
- Age
- 9y ago

NatureWise Vitamin D3 5000IU Supplement Immune Support 360 Mini Softgels
- Price
- $13.60
- Rating
- 4.7/5
- Reviews
- 195,696
- Age
- 12y ago

Natures Bounty Vitamin D3 2000 IU
- Price
- $10.85
- Rating
- 4.8/5
- Reviews
- 76,335
- Age
- 12y ago

Natures Bounty Vitamin D3 5000 IU Softgels 240 Count
- Price
- $14.74
- Rating
- 4.8/5
- Reviews
- 83,838
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 88% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
117
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
88%
Top 20: 100%
Open market
0%
- Nature's Bounty90%
- NatureWise4%
- Bronson3%
- Nature Made3%
- Open — no brand owns it (0%)
Demand
D3 125 Mcg search demand
Weekly searches over the year. Pick a range.
Search terms
Top D3 125 Mcg search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- natures bounty d361K/yr
- vitamin d3 125 mcg13K/yr
- d3 125 mcg9K/yr
- nature bounty d313K/yr
- natures bounty d3 5000 iu11K/yr
- natures bounty vitamin d315K/yr
- natures bounty vitamin d12K/yr
- nature bounty vitamin d6K/yr
- d3 natures bounty8K/yr
- vitamin d3 natures bounty8K/yr
Reviews and returns
What reviews say buyers love and hate about D3 125 Mcg
We read the reviews and the return reasons for every product selling here.
“These are small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common D3 125 Mcg questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









