D Batteries
FailThe top 5 brands take 100% of clicks, so D Batteries is a Fail.
- Flapen Score
- 48 / 100Ranks 7,720 of 14,768 Health & Household niches · −1 vs the category median of 4948
- Market size
- $12.0M/yr3.4M searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 74%top-5 click share · 4 brands · 89 sellers
Flapen Score
D Batteries against its category
The dotted line is the Health & Household average. Past it, D Batteries is stronger. Inside it, weaker.
Market
The D Batteries market on Amazon at a glance
Shoppers on Amazon United States searched for D Batteries 3.4M times last year and spent an estimated $12.0M. All 4 brands take every click. Demand peaks in Jan–Oct–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 25.4% of those searches ended in a purchase.
Shoppers searched for this 3.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 25.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.0M a year.
- Searches, last 12 months
- 3.4M
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 25.4%
- Market size, estimated
- $12.0Ma year
- Peak month
- December2.3× the quietest month
- Top search term
- d batteries2.2M searches a year
02 · Price
A sale here is worth $13.73.
Listings sell for $13.73 on average, from $4.95 to $23.82. Amazon reports units sold in ranges, and this niche reaches the top one: 800K units or more a year. The average listing sells 50,000 to 60,000 of them. At $13.73 that is $687K to $824K a year per listing.
- Average price
- $13.73under the $15 to $100 sweet spot
- Price range
- $4.95–$23.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 800K or moreAmazon's top range
- Units per listing a year
- 50,000–60,000
- Revenue per listing a year
- $687K–$824K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Household Batteries. It carries 56,133 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #85in Household Batteries
- Average rating
- 4.74 starsAmazon United States average 4.42 stars
- Average reviews
- 56,133per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top D Batteries products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Duracell Coppertop D Batteries 4 Count (1 Pack) D Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices
- Price
- $8.44
- Rating
- 4.8/5
- Reviews
- 15,993
- Age
- 19y ago

Amazon Basics 24-Pack D Cell Alkaline All-Purpose Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power Leakproof Design
- Price
- $23.82
- Rating
- 4.7/5
- Reviews
- 135,566
- Age
- 8y ago

Amazon Basics 12-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power Reliable for Clocks and Emergency Use
- Price
- $16.12
- Rating
- 4.7/5
- Reviews
- 135,566
- Age
- 6y ago

Amazon Basics 4-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power for Clocks
- Price
- $8.28
- Rating
- 4.7/5
- Reviews
- 135,566
- Age
- 6y ago

Energizer D Batteries (8 Count) D Cell Battery Premium Alkaline
- Price
- $14.46
- Rating
- 4.8/5
- Reviews
- 29,579
- Age
- 21y ago
Trending
estimated 90-day click momentum
Rayovac Fusion D Batteries (4 Pack) Alkaline D Cell Batteries
- Price
- $6.85
- Rating
- 4.6/5
- Reviews
- 5,099
- Age
- 11y ago

Energizer MAX D Batteries (2 Pack) D Cell Alkaline Batteries
- Price
- $4.95
- Rating
- 4.7/5
- Reviews
- 3,205
- Age
- 15y ago

Amazon Basics 24-Pack D Cell Alkaline All-Purpose Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power Leakproof Design
- Price
- $23.82
- Rating
- 4.7/5
- Reviews
- 135,566
- Age
- 8y ago

Energizer D Batteries (8 Count) D Cell Battery Premium Alkaline
- Price
- $14.46
- Rating
- 4.8/5
- Reviews
- 29,579
- Age
- 21y ago

Duracell Coppertop D Batteries 4 Count (1 Pack) D Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices
- Price
- $8.44
- Rating
- 4.8/5
- Reviews
- 15,993
- Age
- 19y ago
Newest
by launch date
Duracell Coppertop D Batteries 10 Count (1 Pack) D Battery with Long-Lasting Power All-Purpose Alkaline Battery for Household and Office Devices
- Price
- $17.05
- Rating
- 4.8/5
- Reviews
- 5,829
- Age
- 4y ago

Energizer Alkaline Power D Batteries 12 Count (Pack of 1) Long-Lasting Alkaline Size D Batteries
- Price
- $20.66
- Rating
- 4.8/5
- Reviews
- 97,052
- Age
- 4y ago

Amazon Basics 12-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power Reliable for Clocks and Emergency Use
- Price
- $16.12
- Rating
- 4.7/5
- Reviews
- 135,566
- Age
- 6y ago

Amazon Basics 4-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power for Clocks
- Price
- $8.28
- Rating
- 4.7/5
- Reviews
- 135,566
- Age
- 6y ago

Amazon Basics 24-Pack D Cell Alkaline All-Purpose Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power Leakproof Design
- Price
- $23.82
- Rating
- 4.7/5
- Reviews
- 135,566
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
89
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
0%
- Amazon Basics44%
- DURACELL31%
- Energizer16%
- Rayovac9%
Demand
D Batteries search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 2.3×
Search terms
Top D Batteries search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- d batteries2.2M/yr
- d cell batteries241K/yr
- d battery149K/yr
- batteries d size119K/yr
- duracell d batteries90K/yr
- d batteries 4 pack94K/yr
- d batteries 24 pack prime105K/yr
- batteries d123K/yr
- size d batteries53K/yr
- d size batteries48K/yr
Reviews and returns
What reviews say buyers love and hate about D Batteries
We read the reviews and the return reasons for every product selling here.
“Bad batteries”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common D Batteries questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









