Is d batteries profitable to sell on Amazon United States?

The niche generates $12.0M/yr across 11 tracked products. 90-day search growth is -16.8%. Flapen's verdict: Skip it (48/100).

How competitive is the d batteries niche?

4 brands and 89 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in d batteries?

Top complaints mined from reviews: Battery Life, Leak-Proof, Rusts/Corrodes. The return rate is 0.7%.

When does demand for d batteries peak?

Demand peaks in Jan–Oct–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the d batteries niche?

Listings span $4.95–$23.82; the average listing price is $13.73 (sweet spot $15–$100). The average incumbent carries 56,133 reviews — the moat a new listing must climb.

D Batteries

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Incredible$12.0M

$12.0M/yr · 3.4M searches

Conversion

Incredible25.4%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Good$13.73

avg listing price — sweet spot $15–$100

Price range

Okay$4.95–$23.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad74%

top-5 click share — a locked-up shelf

Growth

Bad-16.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

Review moat

Bad56,133.36

avg incumbent reviews — the moat a new listing must climb

Is d batteries profitable on Amazon?

According to Flapen's Amazon United States niche tracking, d batteries is a $12.0M/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Skip it — 48/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

d batteries market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 800K–1.0M; avg 50,000–60,000/product
Revenue / yr: $11.0M–$13.7M; units × avg price
Conversion rate: 25.4%
Avg BSR: #85
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 165 days

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Amazon Basics44%
DURACELL31%
Energizer16%
Rayovac9%

d batteries demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top d batteries search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

d batteries2.2M/yr -17.0%22.0% conv.
d cell batteries241K/yr -4.1%20.6% conv.
d battery149K/yr -3.7%18.2% conv.
batteries d size119K/yr -31.6%15.7% conv.
duracell d batteries90K/yr -10.5%15.3% conv.
d batteries 4 pack94K/yr -3.0%28.0% conv.
d batteries 24 pack prime105K/yr -30.1%24.1% conv.
batteries d123K/yr -53.8%20.6% conv.
size d batteries53K/yr -5.5%19.4% conv.
d size batteries48K/yr -8.1%17.4% conv.

All search terms

Top d batteries products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Duracell Coppertop D Batteries 4 Count (1 Pack) D Battery with Long-lasting Power All-Purpose Alkaline Battery for Household and Office Devices

DURACELL$8.444.8★15,993 rev

Amazon Basics 24-Pack D Cell Alkaline All-Purpose Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power Leakproof Design

Amazon Basics$23.824.7★135,566 rev

Amazon Basics 12-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power Reliable for Clocks and Emergency Use

Amazon Basics$16.124.7★135,566 rev

Amazon Basics 4-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power for Clocks

Amazon Basics$8.284.7★135,566 rev

Energizer D Batteries (8 Count) D Cell Battery Premium Alkaline

Energizer$14.464.8★29,579 rev

Newest

by launch date

Duracell Coppertop D Batteries 10 Count (1 Pack) D Battery with Long-Lasting Power All-Purpose Alkaline Battery for Household and Office Devices

DURACELL$17.055,829 rev

4y ago

Energizer Alkaline Power D Batteries 12 Count (Pack of 1) Long-Lasting Alkaline Size D Batteries

Energizer$20.6697,052 rev

4y ago

Amazon Basics 12-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power Reliable for Clocks and Emergency Use

Amazon Basics$16.12135,566 rev

6y ago

Amazon Basics 4-Pack D Cell Alkaline Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power for Clocks

Amazon Basics$8.28135,566 rev

6y ago

Amazon Basics 24-Pack D Cell Alkaline All-Purpose Batteries 1.5 Volt 5-Year Shelf Life Long-Lasting Power Leakproof Design

Amazon Basics$23.82135,566 rev

8y ago

What reviews say buyers love and hate about d batteries

What buyers praise and complain about, mined from review topics.

What buyers love

Battery Life32%

“Battery life is good”

Value For Money24%

“Good value for the money”

Quality-Overall11%

“Excellent product”

Durability9%

“Durable”

Advertised Vs Actual Product8%

“Item arrived as described”

Efficiency3%

“Works good”

Ease Of Use2%

“easy to use”

Strength2%

“Heavy-duty toys”

Charging1%

“they hold their charge for a long time in storage”

Brightness/Shine/Glow1%

“They are bright in a flashlight and shine excellently, to aid in lighting up an area for seeing things that are hard to find in the dark”

What buyers complain about

Battery Life37%

“Bad batteries”

Leak-Proof13%

“They leak”

Rusts/Corrodes10%

“Arrived corroded”

Durability8%

“These do not last for even 1 month”

Functionality-Overall5%

“Not one worked”

Quality-Overall4%

“Severe Quality Control Failure-Safety Hazard”

Value For Money3%

“The price has become outrageous”

Charging3%

“Not fully charged”

Product Condition2%

“Batteries looked used or damaged”

Strength1%

“They are weak very”

Top return reasons

Size-Overall50%

Battery Life10%

Value For Money9%

Functionality-Overall7%

Rusts/Corrodes6%

Product Condition3%

Compatibility-Overall3%

Leak-Proof3%

Advertised Vs Actual Product3%

Durability1%

Common d batteries questions

Is d batteries profitable to sell on Amazon United States?: The niche generates $12.0M/yr across 11 tracked products. 90-day search growth is -16.8%. Flapen's verdict: Skip it (48/100).
How competitive is the d batteries niche?: 4 brands and 89 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in d batteries?: Top complaints mined from reviews: Battery Life, Leak-Proof, Rusts/Corrodes. The return rate is 0.7%.
When does demand for d batteries peak?: Demand peaks in Jan–Oct–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the d batteries niche?: Listings span $4.95–$23.82; the average listing price is $13.73 (sweet spot $15–$100). The average incumbent carries 56,133 reviews — the moat a new listing must climb.