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Cutting Board Wax

Fail

The products selling today already average 4.8★, so Cutting Board Wax is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$247K/yr143K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
64%top-5 click share · 11 brands · 39 sellers

Flapen Score

Cutting Board Wax against its category

The dotted line is the Health & Household average. Past it, Cutting Board Wax is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cutting Board Wax market on Amazon at a glance

Shoppers on Amazon United States searched for Cutting Board Wax 143K times last year and spent an estimated $247K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $247K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
11.3%
Market size, estimated
$247Ka year
Peak month
January2.2× the quietest month
Top search term
cutting board wax53K searches a year

02 · Price

A sale here is worth $15.25.

Listings sell for $15.25 on average, from $6.94 to $41.99. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $15.25 that is $11K to $15K a year per listing.

Average price
$15.25inside the $15 to $100 sweet spot
Price range
$6.94–$41.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$11K–$15K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #316 within Wood Polish & Care. It carries 2,149 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#316in Wood Polish & Care
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
2,149per listing
Listings tracked
18

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Cutting Board Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

39

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

11%

  • Brand 132%
  • Brand 220%
  • Brand 316%
  • Brand 48%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (5 brands, 11%)

Demand

Cutting Board Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Cutting Board Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cutting board wax53K/yr
  • beeswax for cutting board16K/yr
  • cutting board wax food grade13K/yr
  • butcher block wax8K/yr
  • wood wax for cutting board5K/yr
  • cutting board beeswax5K/yr
  • board wax4K/yr
  • beeswax cutting board wax4K/yr
  • claphams beeswax salad bowl finish4K/yr
  • claphams beeswax3K/yr

Reviews and returns

What reviews say buyers love and hate about Cutting Board Wax

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Size-Overall”
0.5%of orders come back
“it would be that I wish the container came in a slightly larger size”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cutting Board Wax questions

Answered from the same tracked data.