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Cutting Board Oil

Maybe

Buyers convert on 17.9% of searches. But demand is soft, at -21.0% this quarter, so Cutting Board Oil is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$2.0M/yr747K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
79%top-5 click share · 10 brands · 60 sellers

Flapen Score

Cutting Board Oil against its category

The dotted line is the Health & Household average. Past it, Cutting Board Oil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cutting Board Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Cutting Board Oil 747K times last year and spent an estimated $2.0M. The top 5 brands take 92% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 17.9% of those searches ended in a purchase.

Shoppers searched for this 747K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.

Searches, last 12 months
747K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
17.9%
Market size, estimated
$2.0Ma year
Peak month
November2.3× the quietest month
Top search term
cutting board oil406K searches a year

02 · Price

A sale here is worth $14.87.

Listings sell for $14.87 on average, from $7.80 to $41.99. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At $14.87 that is $149K to $186K a year per listing.

Average price
$14.87under the $15 to $100 sweet spot
Price range
$7.80–$41.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
$149K–$186K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Wood Polish & Care. It carries 11,429 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Wood Polish & Care
Average rating
4.76 starsAmazon United States average 4.42 stars
Average reviews
11,429per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
67 months

Products

Top Cutting Board Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

10 flat

Sellers

60

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

6%

  • Brand 133%
  • Brand 232%
  • Brand 317%
  • Brand 47%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (4 brands, 6%)

Demand

Cutting Board Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Cutting Board Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cutting board oil406K/yr
  • butcher block oil107K/yr
  • wood cutting board oil61K/yr
  • cutting board oil food grade49K/yr
  • howard cutting board oil24K/yr
  • bamboo cutting board oil16K/yr
  • butcher block oil food grade13K/yr
  • food grade mineral oil for butcher block countertop6K/yr
  • thirteen chefs food grade mineral oil5K/yr
  • howards cutting board oil7K/yr

Reviews and returns

What reviews say buyers love and hate about Cutting Board Oil

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Leak-Proof”
0.3%of orders come back
“the bottle leaked out”
A buyer, on “Leak-Proof”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cutting Board Oil questions

Answered from the same tracked data.