cutlery packets
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$24.54avg listing price — sweet spot $15–$100
Price range
Great$8.83–$43.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good609.06avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$28K$28K/yr · 19K searches
According to Flapen's Amazon United States niche tracking, cutlery packets is a $28K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
cutlery packets market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $37K–$49K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #236
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 56%
- Out of stock
- 5.5%
- Avg brand age
- 43 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
65
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
31%
- HOUZZKINGZ USA22%
- Party Essentials14%
- KitchenDine10%
- Without A P9%
- CXPSINC7%
- Hefty6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.7% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.4×
Top cutlery packets search terms
- cutlery packets8K/yr
- plastic cutlery packets6K/yr
- silverware packets3K/yr
- plastic silverware sets individually wrapped2K/yr
Top cutlery packets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
250 Plastic Cutlery Packets - Knife Fork Spoon Napkin Salt Pepper Sets | Black Plastic Silverware Sets Individually Wrapped Cutlery Kits Bulk Utensil Cutlery Set Disposable To Go Silverware
HOUZZKINGZ USA$34.404.6★1,767 rev
Bulk Heavy Weight Cutlery Individually Wrapped White Plastic Cutlery Knife Spoon Fork Pack with Napkin and Salt and Pepper Packets - Extra Strong & Resistant
Without A P$19.494.7★426 rev
100 Plastic Cutlery Packets - Knife Fork Spoon Napkin Salt Pepper Sets | Black Silverware Sets Individually Wrapped Cutlery Kits Bulk Plastic Utensil Cutlery Set Disposable To Go Silverware
HOUZZKINGZ USA$19.924.6★1,086 rev
Party Essentials Individually Wrapped Plastic Cutlery Packets/Silverware Kits Black Fork/Spoon/Knife/Napkin/Salt/Pepper 50 Sets
Party Essentials$12.664.7★245 rev
Hefty Wrapped Disposable Plastic Utensils Set 150 Count White Disposable Utensils for Picnics BBQs Camping Parties and More Includes Forks Spoons and Knives
Hefty$27.654.7★390 rev
Newest
by launch date
Individually Wrapped Plastic Cutlery Set with Napkin - 100 Pack Heavy Duty Disposable Forks Spoons Knives - Sanitary Wrapped Utensils Packets for Restaurants Catering Takeout Parties (Clear)
Jantle$20.2099 rev
Individually Wrapped Plastic Cutlery Set with Napkin - 100 Pack Heavy Duty Disposable Forks Spoons Knives - Sanitary Wrapped Utensils Packets for Restaurants Catering Takeout Parties (Black)
Jantle$20.4799 rev
KitchenDine 100 pack | Clear Heavy Duty Plastic Disposable Cutlery Set | 6 in 1 Utensil Set with Fork Spoon Knife Napkin Straw Salt/Pepper Packets
KitchenDine$38.22121 rev
Amazon Basics Disposable Clear Plastic Cutlery Set Premium Quality Strong 192 Count Large Combo Pack Forks Spoons and Knives
Amazon Basics$8.835,813 rev
Boardwalk Disposable Plastic Cutlery Set Six Piece Silverware Kit Case of 250 Fork Knife Spoon Napkin Salt & Pepper Polystyrene Black Individually Wrapped
Boardwalk$23.3819 rev
Trending
90-day click momentumParty Essentials Individually Wrapped Plastic Cutlery Packets/Silverware Kits Black Fork/Spoon/Knife/Napkin/Salt/Pepper 50 Sets
Party Essentials$12.664.7★
Boardwalk Disposable Plastic Cutlery Set Six Piece Silverware Kit Case of 250 Fork Knife Spoon Napkin Salt & Pepper Polystyrene Black Individually Wrapped
Boardwalk$23.384.5★
Pack Individually Wrapped Plastic Cutlery Set with Napkin Salt and Pepper Packets Medium Weight Disposable Silverware Kits for To Go Meals Parties and Catering White Plastic Silverware Wrapped (100)
Pogala$23.014.2★
Amazon Basics Disposable Clear Plastic Cutlery Set Premium Quality Strong 192 Count Large Combo Pack Forks Spoons and Knives
Amazon Basics$8.834.8★
Individually Wrapped Plastic Cutlery Set with Napkin - 100 Pack Heavy Duty Disposable Forks Spoons Knives - Sanitary Wrapped Utensils Packets for Restaurants Catering Takeout Parties (Clear)
Jantle$20.204.6★
What buyers say about cutlery packets
What buyers praise and complain about, mined from review topics.What buyers love
“Best product for any occation”
“Great value”
“They are well built”
“good and do not break”
“Easy to use”
“Item as described”
“Nice thick napkin”
“Perfect size”
“Perfect for parties, lunches, or quick cleanup”
“These ones are so heavy duty”
What buyers complain about
“Flimsy”
“The items are large”
“Not durable”
“Cheap”
“Sharp edges”
“Cheap too thin”
“siver ware set plastic”
“Definitely not a heavy duty”
“This product did not have the items as advertised”
“The items arent worth the money”
Top return reasons
Common questions
- Is cutlery packets profitable to sell on Amazon United States?
- The niche generates $28K/yr across 32 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +17.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the cutlery packets niche?
- 18 brands and 65 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in cutlery packets?
- Top complaints mined from reviews: Strength, Size-Overall, Durability. The return rate is 0.7%.
- When does demand for cutlery packets peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 2.4× the quietest.
- What does it cost to enter the cutlery packets niche?
- Listings span $8.83–$43.46; the average listing price is $24.54 (sweet spot $15–$100). The average incumbent carries 609 reviews — the moat a new listing must climb.