Cute Toothbrush
FailShoppers spend an estimated $37K a year here, so Cute Toothbrush is a Fail.
- Flapen Score
- 33 / 100Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 4933
- Market size
- $37K/yr134K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 89%top-5 click share · 7 brands · 15 sellers
Flapen Score
Cute Toothbrush against its category
The dotted line is the Health & Household average. Past it, Cute Toothbrush is stronger. Inside it, weaker.
Market
The Cute Toothbrush market on Amazon at a glance
Shoppers on Amazon United States searched for Cute Toothbrush 134K times last year and spent an estimated $37K. The top 5 brands take 93% of clicks. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.
- Searches, last 12 months
- 134K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $37Ka year
- Top search term
- cute toothbrush28K searches a year
02 · Price
A sale here is worth $10.48.
Listings sell for $10.48 on average, from $5.92 to $25.90. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $10.48 that is $3K to $5K a year per listing.
- Average price
- $10.48under the $15 to $100 sweet spot
- Price range
- $5.92–$25.90
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $3K–$5K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #396 within Toothbrushes & Accessories. It carries 1,010 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 88%
- Out of stock, average day
- 4.6%
- Average rank
- #396in Toothbrushes & Accessories
- Average rating
- 4.47 starsAmazon United States average 4.42 stars
- Average reviews
- 1,010per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Cute Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Isshah Plant-Based Cellulose Acetate Toothbrushes - 8 Pack - Tortoise
- Price
- $9.48
- Rating
- 4.5/5
- Reviews
- 532
- Age
- 4y ago

Natural Bristle Toothbrush - Medium 1 toothbrush by C.O. Bigelow
- Price
- $8.92
- Rating
- 4.1/5
- Reviews
- 88
- Age
- 21y ago

Marvis Toothbrush Medium Nylon Bristle
- Price
- $6.08
- Rating
- 4.6/5
- Reviews
- 3,087
- Age
- 11y ago

Marvis Toothbrush Soft Bristle
- Price
- $6.01
- Rating
- 4.4/5
- Reviews
- 1,383
- Age
- 3y ago

Acca Kappa Vintage Red Toothbrush Soft Nylon Bristles Retro-Style Ergonomic Handle
- Price
- $11.86
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 6y ago
Trending
estimated 90-day click momentum
Singhoow 24 Pack Tortoise Shell Toothbrushes Soft Bristles Manual Toothbrushes for Adults with Cellulose Acetate Handle Leopard Print Aesthetic Design Tooth Brushes Bulk Travel Home Set
- Price
- $25.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Nano-b Manual Toothbrush for Adults with Sensitive Gums Silver Soft/Medium Bristles Travel Case Pink
- Price
- $9.68
- Rating
- 4.6/5
- Reviews
- 829
- Age
- 6y ago

Natural Bristle Toothbrush - Medium 1 toothbrush by C.O. Bigelow
- Price
- $8.92
- Rating
- 4.1/5
- Reviews
- 88
- Age
- 21y ago

Marvis Toothbrush Soft Bristle
- Price
- $6.01
- Rating
- 4.4/5
- Reviews
- 1,383
- Age
- 3y ago

Boka Classic Manual Toothbrush with Extra Soft Activated-Charcoal Tapered Bristles Bioplastic Handle that Includes Travel Cap Dentist-Approved Great for Adults and Kids Pink (Pack of 1)
- Price
- $5.92
- Rating
- 4.7/5
- Reviews
- 2,047
- Age
- 6y ago
Newest
by launch date
Singhoow 24 Pack Tortoise Shell Toothbrushes Soft Bristles Manual Toothbrushes for Adults with Cellulose Acetate Handle Leopard Print Aesthetic Design Tooth Brushes Bulk Travel Home Set
- Price
- $25.90
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

Marvis Toothbrush Soft Bristle
- Price
- $6.01
- Rating
- 4.4/5
- Reviews
- 1,383
- Age
- 3y ago

Isshah Plant-Based Cellulose Acetate Toothbrushes - 8 Pack - Tortoise
- Price
- $9.48
- Rating
- 4.5/5
- Reviews
- 532
- Age
- 4y ago

Acca Kappa Vintage Red Toothbrush Soft Nylon Bristles Retro-Style Ergonomic Handle
- Price
- $11.86
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 6y ago

Boka Classic Manual Toothbrush with Extra Soft Activated-Charcoal Tapered Bristles Bioplastic Handle that Includes Travel Cap Dentist-Approved Great for Adults and Kids Pink (Pack of 1)
- Price
- $5.92
- Rating
- 4.7/5
- Reviews
- 2,047
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
15
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
3%
- Isshah59%
- Marvis16%
- C. O. Bigelow9%
- Acca Kappa5%
- Singhoow4%
- Nano-b4%
- Open — no brand owns it (1 brand, 3%)
Demand
Cute Toothbrush search demand
Weekly searches over the year. Pick a range.
Search terms
Top Cute Toothbrush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cute toothbrush28K/yr
- tortoise toothbrush23K/yr
- tortoise shell toothbrush20K/yr
- aesthetic toothbrush15K/yr
- co bigelow toothbrush11K/yr
- vintage toothbrush8K/yr
- toothbrush cute6K/yr
- fancy toothbrush7K/yr
- cool toothbrush7K/yr
- pretty toothbrush6K/yr
Reviews and returns
What reviews say buyers love and hate about Cute Toothbrush
We read the reviews and the return reasons for every product selling here.
“the heads are very small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cute Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









