Cute Sponges
FailThe top 5 products take 86% of clicks, so Cute Sponges is a Fail.
- Flapen Score
- 37 / 100Ranks 13,285 of 14,768 Health & Household niches · −12 vs the category median of 4937
- Market size
- $90K/yr78K searches / yr
- 90-day growth
- -8.8%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 28 sellers
Flapen Score
Cute Sponges against its category
The dotted line is the Health & Household average. Past it, Cute Sponges is stronger. Inside it, weaker.
Market
The Cute Sponges market on Amazon at a glance
Shoppers on Amazon United States searched for Cute Sponges 78K times last year and spent an estimated $90K. The top 5 brands take 93% of clicks. Demand peaks in Mar. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- -8.8%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $90Ka year
- Peak month
- March1.9× the quietest month
- Top search term
- pink sponges27K searches a year
02 · Price
A sale here is worth $10.82.
Listings sell for $10.82 on average, from $3.26 to $23.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $10.82 that is $16K to $22K a year per listing.
- Average price
- $10.82under the $15 to $100 sweet spot
- Price range
- $3.26–$23.19
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $16K–$22K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #312 within Sponges. It carries 5,445 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #312in Sponges
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 5,445per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Cute Sponges products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Scotch-Brite Delicate Clean Non-Scratch Scrub Sponge 3 Nonscratch Kitchen Sponges for Gentle Cleaning of Porcelain Fine china Stemware Nonstick Pots and Pans Mirrors Faucets and More
- Price
- $3.26
- Rating
- 4.7/5
- Reviews
- 5,618
- Age
- 18y ago

HOMEXCEL 12 Pack Multi-Purpose Scrub Sponges Kitchen Dish Sponge Non-Scratch Microfiber Sponge for Efficiently Cleaning Dishes Pots Pans Pink
- Price
- $8.80
- Rating
- 4.6/5
- Reviews
- 3,257
- Age
- 11mo ago

Kitchen Sponges for Washing Dishes Non-Scratch Cellulose Dish Scrub Sponges Cleaning Sponges for Household Use Safe Cleaning Products Kitchen Sponges Pack of 12 by Superio
- Price
- $17.23
- Rating
- 4.5/5
- Reviews
- 374
- Age
- 7y ago

Flex Scrub - 1 Pack
- Price
- $4.34
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 9mo ago

ELIVARA Kitchen Sponges 12 Pack Non-Scratch Dual-Sided Cellulose Scrub Sponges for Dishes Pots and Pans Durable Absorbent and Reusable (Brown/Pink)
- Price
- $10.14
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 1y ago
Trending
estimated 90-day click momentum
Flex Scrub - 1 Pack
- Price
- $4.34
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 9mo ago

Scotch-Brite Gentle Clean Non-Scratch Scrub Sponge 24 Nonscratch Kitchen Sponges for Gentle Cleaning of Porcelain Fine China Stemware Nonstick Pots and Pans Mirrors Faucets and More
- Price
- $23.19
- Rating
- 4.7/5
- Reviews
- 259
- Age
- 5y ago

HOMEXCEL 12 Pack Multi-Purpose Scrub Sponges Kitchen Dish Sponge Non-Scratch Microfiber Sponge for Efficiently Cleaning Dishes Pots Pans Pink
- Price
- $8.80
- Rating
- 4.6/5
- Reviews
- 3,257
- Age
- 11mo ago

ELIVARA Kitchen Sponges 12 Pack Non-Scratch Dual-Sided Cellulose Scrub Sponges for Dishes Pots and Pans Durable Absorbent and Reusable (Brown/Pink)
- Price
- $10.14
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 1y ago

Scrub Mommy Kitchen Sponges - Dual-Sided Dish Sponges for Scrubbing - Non-Scratch Cleaning Sponges for Washing Dishes Bathroom & Multi-Surface Cleaning - Online Exclusive (3 Count)
- Price
- $13.99
- Rating
- 4.8/5
- Reviews
- 33,004
- Age
- 2y ago
Newest
by launch date
Flex Scrub - 1 Pack
- Price
- $4.34
- Rating
- 4.6/5
- Reviews
- 121
- Age
- 9mo ago

HOMEXCEL 12 Pack Multi-Purpose Scrub Sponges Kitchen Dish Sponge Non-Scratch Microfiber Sponge for Efficiently Cleaning Dishes Pots Pans Pink
- Price
- $8.80
- Rating
- 4.6/5
- Reviews
- 3,257
- Age
- 11mo ago

ELIVARA Kitchen Sponges 12 Pack Non-Scratch Dual-Sided Cellulose Scrub Sponges for Dishes Pots and Pans Durable Absorbent and Reusable (Brown/Pink)
- Price
- $10.14
- Rating
- 4.1/5
- Reviews
- 19
- Age
- 1y ago

Cellulose Sponges Heavy Duty Scrub Kitchen Sponge Clean Tough Messes Without Scratching Sponges Kitchen Pop Up Eco Sponges DIY Pink (6 Pack)
- Price
- $6.58
- Rating
- 4.5/5
- Reviews
- 6,275
- Age
- 2y ago

HIASTRA Heart Shaped Non-Scratch Scrub Sponge Dual-Sided Cleaning Kitchen Sponge and Scrubber for Washing Dishes Pots & Pans and Household Cleaning Supplies 6 Scrubbing Sponges
- Price
- $9.89
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
28
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
3%
- Scotch-Brite70%
- HOMEXCEL9%
- Superio7%
- ELIVARA4%
- ARCLIBER4%
- HIASTRA3%
- Open — no brand owns it (1 brand, 3%)
Demand
Cute Sponges search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.9×
Search terms
Top Cute Sponges search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pink sponges27K/yr
- pink sponge14K/yr
- pink dish sponge10K/yr
- pink sponges kitchen11K/yr
- red sponge6K/yr
- pink kitchen sponges4K/yr
- sponges pink3K/yr
- red sponges3K/yr
Reviews and returns
What reviews say buyers love and hate about Cute Sponges
We read the reviews and the return reasons for every product selling here.
“Sometimes, when washing dishes, there is a tight spot that a regular sponge or dish rag just can't get into to clean properly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cute Sponges questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









