Cute Lighters

Shoppers searched for this 467K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

467K

Growth, 90 days vs prior 90

-16.6%

Conversion, latest week

0.9%

Market size, estimated

$58Ka year

Peak month

December2.7× the quietest month

Top search term

cute lighters121K searches a year

Listings sell for $14.06 on average, from $6.48 to $31.59. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.06 that is $0 to $1K a year per listing.

Average price

$14.06under the $15 to $100 sweet spot

Price range

$6.48–$31.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

0.9%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #484 within Lighters & Matches. It carries 2,264 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

80%

Out of stock, average day

8.7%

Average rank

#484in Lighters & Matches

Average rating

4.02 starsAmazon United States average 4.42 stars

Average reviews

2,264per listing

Listings tracked

51

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months