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Cute Bandaids

Fail

Shoppers spend an estimated $77K a year here, so Cute Bandaids is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$77K/yr219K searches / yr
90-day growth
+9.4%search demand this quarter
Competition
43%top-5 click share · 14 brands · 569 sellers

Flapen Score

Cute Bandaids against its category

The dotted line is the Health & Household average. Past it, Cute Bandaids is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cute Bandaids market on Amazon at a glance

Shoppers on Amazon United States searched for Cute Bandaids 219K times last year and spent an estimated $77K. The top 5 brands take 85% of clicks. Demand peaks in Jul. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $77K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
+9.4%
Conversion, latest week
3.6%
Market size, estimated
$77Ka year
Peak month
July7.5× the quietest month
Top search term
cute bandaids141K searches a year

02 · Price

A sale here is worth $9.92.

Listings sell for $9.92 on average, from $3.58 to $24.77. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $9.92 that is $992 to $2K a year per listing.

Average price
$9.92under the $15 to $100 sweet spot
Price range
$3.58–$24.77
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$992–$2K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #300 within Bandages & Bandaging Supplies. It carries 1,651 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#300in Bandages & Bandaging Supplies
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
1,651per listing
Listings tracked
33

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
42 months

Products

Top Cute Bandaids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

569

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

43%

Top 20: 85%

Open market

12%

  • Brand 137%
  • Brand 222%
  • Brand 314%
  • Brand 49%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (8 brands, 12%)

Demand

Cute Bandaids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 7.5×

Search terms

Top Cute Bandaids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cute bandaids141K/yr
  • bandaids cute21K/yr
  • cute bandages13K/yr
  • cute bandaids for women13K/yr
  • pretty bandaids8K/yr
  • cute band aids8K/yr
  • cute bandaid5K/yr
  • strawberry shortcake bandaids4K/yr
  • band aids cute4K/yr

Reviews and returns

What reviews say buyers love and hate about Cute Bandaids

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
28%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cute Bandaids questions

Answered from the same tracked data.