Custom Zippo

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.

Searches, last 12 months

157K

Growth, 90 days vs prior 90

-4.4%

Conversion, latest week

1.6%

Market size, estimated

$68Ka year

Peak month

December3.5× the quietest month

Top search term

custom zippo lighter15K searches a year

Listings sell for $27.31 on average, from $11.17 to $48.89. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $27.31 that is $0 to $3K a year per listing.

Average price

$27.31inside the $15 to $100 sweet spot

Price range

$11.17–$48.89

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.2%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #942 within Lighters & Matches. It carries 1,179 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

29%

Out of stock, average day

9.3%

Average rank

#942in Lighters & Matches

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,179per listing

Listings tracked

38

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months