Custom Tags
FailShoppers spend an estimated $104K a year here, so Custom Tags is a Fail.
- Flapen Score
- 49 / 100Ranks 7,059 of 14,768 Health & Household niches · on the category median49
- Market size
- $104K/yr270K searches / yr
- 90-day growth
- +4.2%search demand this quarter
- Competition
- 45%top-5 click share · 20 brands · 73 sellers
Flapen Score
Custom Tags against its category
The dotted line is the Health & Household average. Past it, Custom Tags is stronger. Inside it, weaker.
Market
The Custom Tags market on Amazon at a glance
Shoppers on Amazon United States searched for Custom Tags 270K times last year and spent an estimated $104K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 270K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.
- Searches, last 12 months
- 270K
- Growth, 90 days vs prior 90
- +4.2%
- Conversion, latest week
- 2.6%
- Market size, estimated
- $104Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- custom tags36K searches a year
02 · Price
A sale here is worth $14.82.
Listings sell for $14.82 on average, from $2.45 to $37.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $14.82 that is $1K to $4K a year per listing.
- Average price
- $14.82under the $15 to $100 sweet spot
- Price range
- $2.45–$37.85
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$4K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #487 within Gift Wrap Tags. It carries 1,211 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 59%
- Out of stock, average day
- 2.0%
- Average rank
- #487in Gift Wrap Tags
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 1,211per listing
- Listings tracked
- 34
04 · Newcomers
5 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Custom Tags products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Avery Blank Printable Tags Sure Feed Technology 2 x 3.5 White 96 Customizable Tags with String Great for Branding Gift Tags Price Tags and More (22802)
- Price
- $13.67
- Rating
- 4.6/5
- Reviews
- 3,600
- Age
- 15y ago

TESFANS 100 pcs 50-500 Pcs Custom Hang Tags - Personalized Clothing Tag with Your Logo & Text - Custom Tags for Handmade Items Clothes Business Ideal for Apparel Jewelry Mothers Day Gift Label Tag
- Price
- $20.84
- Rating
- 4.7/5
- Reviews
- 392
- Age
- 10mo ago

Avery Round Tags Sure Feed Technology 2 Diameter Matte White Strings Included 120 Total Print-to-The-Edge Laser/Inkjet Printable (80512)
- Price
- $17.44
- Rating
- 4.6/5
- Reviews
- 3,600
- Age
- 3y ago

50-500pcs Custom 100% Cotton Clothing Labels Tags Personalized Fabric Tags for Clothing Custom Fabric Labels for Handmade Items Single-Color Printing Pre-Cut or Ribbon Roll - 2x5.7cm
- Price
- $18.65
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 8mo ago

100PCS Sewing Labels for Handmade Items - Personalized Clothing Labels & Custom Tags for DIY Crafts Knitting Crocheting Sewing
- Price
- $6.02
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 1y ago
Trending
estimated 90-day click momentum
Personalized Monogram Scallop Gift Tags 2.5x2.5 inch 12 Printed and Shipped Tags for Holiday Party Favors
- Price
- $14.51
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 8mo ago

50500pcs Custom Cotton Sewing Labels Personalized Sew-On Fabric Tags for Clothing Quilts & Handmade Items Made with Love Sewing Tags Machine or Hand Sew Pre-Cut or Ribbon Roll Options
- Price
- $17.43
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 7mo ago

100 pcs Custom Hang Tags Personalized Clothing Tags with Logo & Text Custom Business Labels for Apparel & Gifts Ideal for Handmade Items Apparel Jewelry Weddings Mothers Day Gift Label
- Price
- $14.23
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 8mo ago

Amerixun Personalized Custom 100 Pcs Price Tags Kraft Paper Gift Tags with String Twist Ties for Arts and Crafts Wedding Christmas Day Thanks Giving 38x58mm (Your Design)
- Price
- $17.05
- Rating
- 4.6/5
- Reviews
- 299
- Age
- 4y ago

SallyFashion 150 PCS Thank You White Gift Tags with String 2 x 2 Inches Paper Gift Tags for Party Favors Weddings Bridal and Baby Showers Birthdays
- Price
- $6.21
- Rating
- 4.8/5
- Reviews
- 2,159
- Age
- 6y ago
Newest
by launch date
50500pcs Custom Cotton Sewing Labels Personalized Sew-On Fabric Tags for Clothing Quilts & Handmade Items Made with Love Sewing Tags Machine or Hand Sew Pre-Cut or Ribbon Roll Options
- Price
- $17.43
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 7mo ago

50-500pcs Custom 100% Cotton Clothing Labels Tags Personalized Fabric Tags for Clothing Custom Fabric Labels for Handmade Items Single-Color Printing Pre-Cut or Ribbon Roll - 2x5.7cm
- Price
- $18.65
- Rating
- 4.5/5
- Reviews
- 124
- Age
- 8mo ago

100 pcs Custom Hang Tags Personalized Clothing Tags with Logo & Text Custom Business Labels for Apparel & Gifts Ideal for Handmade Items Apparel Jewelry Weddings Mothers Day Gift Label
- Price
- $14.23
- Rating
- 4.9/5
- Reviews
- 21
- Age
- 8mo ago

Personalized Monogram Scallop Gift Tags 2.5x2.5 inch 12 Printed and Shipped Tags for Holiday Party Favors
- Price
- $14.51
- Rating
- 4.6/5
- Reviews
- 14
- Age
- 8mo ago

TESFANS 100 pcs 50-500 Pcs Custom Hang Tags - Personalized Clothing Tag with Your Logo & Text - Custom Tags for Handmade Items Clothes Business Ideal for Apparel Jewelry Mothers Day Gift Label Tag
- Price
- $20.84
- Rating
- 4.7/5
- Reviews
- 392
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
73
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 82%
Open market
24%
- Avery38%
- TESFANS14%
- SallyFashion8%
- Printyourdream7%
- Amerixun5%
- Apausvcm4%
Demand
Custom Tags search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Search terms
Top Custom Tags search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- custom tags36K/yr
- personalized tags20K/yr
- custom clothing tags20K/yr
- printable tags19K/yr
- personalized gift tags24K/yr
- custom tags for handmade items21K/yr
- custom tags for clothing14K/yr
- printable gift tags17K/yr
- custom tag12K/yr
- avery tags12K/yr
Reviews and returns
What reviews say buyers love and hate about Custom Tags
We read the reviews and the return reasons for every product selling here.
“Ties are short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Custom Tags questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









