Custom Orthotics

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months

61K

Growth, 90 days vs prior 90

+8.0%

Conversion, latest week

2.7%

Market size, estimated

$120Ka year

Peak month

September1.4× the quietest month

Top search term

custom orthotics mold kit6K searches a year

Listings sell for $72.07 on average, from $18.21 to $172.55. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $72.07 that is $7K to $18K a year per listing.

Average price

$72.07inside the $15 to $100 sweet spot

Price range

$18.21–$172.55

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

100–250

Revenue per listing a year

$7K–$18K

Returns

3.0%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #1,140 within Foot Health. It carries 1,490 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

78%

Out of stock, average day

2.8%

Average rank

#1,140in Foot Health

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

1,490per listing

Listings tracked

18

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

57 months