Custom Matchbooks

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months

120K

Growth, 90 days vs prior 90

+15.1%

Conversion, latest week

1.4%

Market size, estimated

$44Ka year

Peak month

May1.4× the quietest month

Top search term

custom matchbooks47K searches a year

Listings sell for $26.22 on average, from $7.01 to $64.53. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $26.22 that is $0 to $3K a year per listing.

Average price

$26.22inside the $15 to $100 sweet spot

Price range

$7.01–$64.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

1.0%of orders · Amazon United States median 2.1%

54% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #691 within Lighters & Matches. It carries 301 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

54%

Prime listings

31%

Out of stock, average day

6.3%

Average rank

#691in Lighters & Matches

Average rating

4.31 starsAmazon United States average 4.42 stars

Average reviews

301per listing

Listings tracked

26

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

38 months