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Curad Xeroform Petrolatum Dressing

Maybe

An estimated 0.9% of orders come back. But the top 5 brands take 95% of clicks, so Curad Xeroform Petrolatum Dressing is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$286K/yr135K searches / yr
90-day growth
+20.7%search demand this quarter
Competition
72%top-5 click share · 8 brands · 35 sellers

Flapen Score

Curad Xeroform Petrolatum Dressing against its category

The dotted line is the Health & Household average. Past it, Curad Xeroform Petrolatum Dressing is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Curad Xeroform Petrolatum Dressing market on Amazon at a glance

Shoppers on Amazon United States searched for Curad Xeroform Petrolatum Dressing 135K times last year and spent an estimated $286K. The top 5 brands take 95% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $286K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+20.7%
Conversion, latest week
10.8%
Market size, estimated
$286Ka year
Peak month
June1.4× the quietest month
Top search term
curad xeroform petrolatum dressing83K searches a year

02 · Price

A sale here is worth $19.56.

Listings sell for $19.56 on average, from $5.65 to $32.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $19.56 that is $15K to $20K a year per listing.

Average price
$19.56inside the $15 to $100 sweet spot
Price range
$5.65–$32.66
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$15K–$20K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Bandages & Bandaging Supplies. It carries 1,201 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#84in Bandages & Bandaging Supplies
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,201per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Curad Xeroform Petrolatum Dressing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

35

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Brand 146%
  • Brand 232%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Curad Xeroform Petrolatum Dressing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Curad Xeroform Petrolatum Dressing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • curad xeroform petrolatum dressing83K/yr
  • oil emulsion dressing18K/yr
  • curad petrolatum dressing10K/yr
  • curad oil emulsion dressing11K/yr
  • oil emulsion dressing 3x35K/yr
  • oil emulsion dressing 3x85K/yr
  • curad oil emulsion dressing 3x84K/yr

Reviews and returns

What reviews say buyers love and hate about Curad Xeroform Petrolatum Dressing

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Moist/Dry”
0.9%of orders come back
“Very dry”
A buyer, on “Moist/Dry”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Curad Xeroform Petrolatum Dressing questions

Answered from the same tracked data.